Video Piracy: Ecosystem, Risks, and Impact

1. Research Objectives

2. Research Approach

3. Companies Interviewed or Researched

4. Executive Summary

• Defining Video Piracy
• Piracy and Lost Revenue
• Piracy Types: Accidental and Purposeful
• Piracy Drivers
• Key Findings: Impact of Piracy
• The Value of Content: Age of Content
• Lifecycle of a Video Asset
• The Value of Content: Live Events
• Live Events: Decline in Value
• Video Theft
• Video Piracy and Anti-piracy Technology Elements
• Video Piracy Non-technical Countermeasures

5. Key Trends

• Challenges Ahead
• Emerging Technological Challenges
• Business and Legal Challenges
• Emerging Opportunities

6. Video Piracy: Lost Revenue and Forecasts

• Worldwide Broadband Households, by Region (2017-2023)
• Worldwide Pay-TV Households (2017-2023)
• Who accesses pirate video?
• Video Piracy Losses: Americas
• Video Piracy Losses: Europe and Asia
• Annual US Revenue Lost Due to Account Sharing/Piracy (2019-2024)
• Worldwide Broadband Households Accessing Pirated Video By Region (2017-2023)
• Worldwide Revenue to Video Pirates From Broadband Subscribers By Region (2017 - 2023)
• Worldwide Pay-TV Households Watching Pirate Video (2017-2023)
• Worldwide Revenue to Video Pirates (at Pirate ARPU) from Pay-TV Subscribers also accessing Pirate Video Content, by Region (2017-2023)
• Worldwide Households Accessing Pirate Video, which are not Pay-TV Subscribers, by Region (2017-2023)
• Total of Worldwide Pay-TV and non-Pay TV Households Accessing Pirate Video, All Regions (2017-2022)
• Total Worldwide Revenue, Pirated Video taken by Pay-TV and Non-Pay-TV Households, By Region (2017-2023)
• Worldwide Pay-TV Revenue Lost, if 10% of Pay-TV Households Watching Pirate Video Quit Pay TV and Went Exclusively to Pirated Video, by Region (2017-2023)

7. Consumer-Reported Video Piracy

• Use of Piracy Devices/Apps/Websites (Q1/19)
• Account Sharing and Piracy Activities (Q1/19)
• Use of Piracy Devices/Apps/Websites Among Pirates (Q1/19)
• Perception Towards Sharing Online Music/Video Services or Using Unlicensed Content (Q1/19)

8. How Pirates Reach Consumers

• Video Theft
• Reaching Consumers Through Multiple Channels
• Go-To-Market Strategy for Pirates Leveraging Set-top Boxes
• Streaming Devices Targeted by Pirates
• Kodi, a Software Ecosystem used by Pirates
• Torrent Sites as a Pirate Distribution Channel
• Business Models: Pirate Video Offerings for Consumers

9. Use Cases: Where and How Piracy Occurs

• Piracy Causes: Consumer Origination
• Credential Sharing and Consequences
• Credential Theft and Abuse: Data Center Attacks
• Hosting Pirates: Additional Ways to Steal Content
• Breaches: Top-to-Bottom Concern

10. Real-world Examples

• Omniverse One World Television
• Omniverse Oneworld Television
• Status of Omniverse Oneworld Television
• TeaTV – Theft of Programmatic Advertising
• Openload and Streamango
• European Union Judicial Cooperation Unit
• beoutQ – Industrialized Piracy at a Nation-state Level
• beoutQ and Pirated Programming
• Status of beoutQ
• Additional case examples

11. Anti-piracy Countermeasures

• Video Piracy and Anti-piracy Technology Elements
• Anti-piracy Analytics – Credential Sharing
• Watermarking and Monitoring: Evaluating Content for Infringing Use
• Anti-piracy Countermeasures: Service Administration
• Anti-piracy Countermeasures: Network-based Interventions

12. Non-technical Countermeasures and Initiatives

• Video Piracy Non-technical Countermeasures
• Anti-piracy Initiatives: Basic Questions
• Anti-piracy Initiative: Stages of Development - Planning
• Anti-piracy Initiative: Stages of Development - Execution

13. Select Anti-Piracy Technology Providers

• Leaders in Anti-Piracy Products and Solutions
• Technical References

14. Appendix: Definitions and Sources

• Definitions: Piracy & Anti-piracy Context
• Sources
• Methodologies