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Video Piracy: Ecosystem, Risks, and Impact

  • ID: 5004042
  • Report
  • December 2019
  • Region: Global
  • 98 Pages
  • Parks Associates
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The evolution of video services has changed consumption patterns as well as the dynamics of content and service piracy. Credential sharing, app-based sharing, and illegal live streaming have ushered in a new age of digital pirates and attitudes among consumers regarding fair use.

This report examines trends in content piracy and methods for stopping these emerging piracy methods. It also provides a five-year forecast for the impact of piracy on the video industry.

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1. Research Objectives

2. Research Approach

3. Companies Interviewed or Researched

4. Executive Summary

  • Defining Video Piracy
  • Piracy and Lost Revenue
  • Piracy Types: Accidental and Purposeful
  • Piracy Drivers
  • Key Findings: Impact of Piracy
  • The Value of Content: Age of Content
  • Lifecycle of a Video Asset
  • The Value of Content: Live Events
  • Live Events: Decline in Value
  • Video Theft
  • Video Piracy and Anti-piracy Technology Elements
  • Video Piracy Non-technical Countermeasures

5. Key Trends

  • Challenges Ahead
  • Emerging Technological Challenges
  • Business and Legal Challenges
  • Emerging Opportunities

6. Video Piracy: Lost Revenue and Forecasts

  • Worldwide Broadband Households, by Region (2017-2023)
  • Worldwide Pay-TV Households (2017-2023)
  • Who accesses pirate video?
  • Video Piracy Losses: Americas
  • Video Piracy Losses: Europe and Asia
  • Annual US Revenue Lost Due to Account Sharing/Piracy (2019-2024)
  • Worldwide Broadband Households Accessing Pirated Video By Region (2017-2023)
  • Worldwide Revenue to Video Pirates From Broadband Subscribers By Region (2017 - 2023)
  • Worldwide Pay-TV Households Watching Pirate Video (2017-2023)
  • Worldwide Revenue to Video Pirates (at Pirate ARPU) from Pay-TV Subscribers also accessing Pirate Video Content, by Region (2017-2023)
  • Worldwide Households Accessing Pirate Video, which are not Pay-TV Subscribers, by Region (2017-2023)
  • Total of Worldwide Pay-TV and non-Pay TV Households Accessing Pirate Video, All Regions (2017-2022)
  • Total Worldwide Revenue, Pirated Video taken by Pay-TV and Non-Pay-TV Households, By Region (2017-2023)
  • Worldwide Pay-TV Revenue Lost, if 10% of Pay-TV Households Watching Pirate Video Quit Pay TV and Went Exclusively to Pirated Video, by Region (2017-2023)

7. Consumer-Reported Video Piracy

  • Use of Piracy Devices/Apps/Websites (Q1/19)
  • Account Sharing and Piracy Activities (Q1/19)
  • Use of Piracy Devices/Apps/Websites Among Pirates (Q1/19)
  • Perception Towards Sharing Online Music/Video Services or Using Unlicensed Content (Q1/19)

8. How Pirates Reach Consumers

  • Video Theft
  • Reaching Consumers Through Multiple Channels
  • Go-To-Market Strategy for Pirates Leveraging Set-top Boxes
  • Streaming Devices Targeted by Pirates
  • Kodi, a Software Ecosystem used by Pirates
  • Torrent Sites as a Pirate Distribution Channel
  • Business Models: Pirate Video Offerings for Consumers

9. Use Cases: Where and How Piracy Occurs

  • Piracy Causes: Consumer Origination
  • Credential Sharing and Consequences
  • Credential Theft and Abuse: Data Center Attacks
  • Hosting Pirates: Additional Ways to Steal Content
  • Breaches: Top-to-Bottom Concern

10. Real-world Examples

  • Omniverse One World Television
  • Omniverse Oneworld Television
  • Status of Omniverse Oneworld Television
  • TeaTV – Theft of Programmatic Advertising
  • Openload and Streamango
  • European Union Judicial Cooperation Unit
  • beoutQ – Industrialized Piracy at a Nation-state Level
  • beoutQ and Pirated Programming
  • Status of beoutQ
  • Additional case examples

11. Anti-piracy Countermeasures

  • Video Piracy and Anti-piracy Technology Elements
  • Anti-piracy Analytics – Credential Sharing
  • Watermarking and Monitoring: Evaluating Content for Infringing Use
  • Anti-piracy Countermeasures: Service Administration
  • Anti-piracy Countermeasures: Network-based Interventions

12. Non-technical Countermeasures and Initiatives

  • Video Piracy Non-technical Countermeasures
  • Anti-piracy Initiatives: Basic Questions
  • Anti-piracy Initiative: Stages of Development - Planning
  • Anti-piracy Initiative: Stages of Development - Execution

13. Select Anti-Piracy Technology Providers

  • Leaders in Anti-Piracy Products and Solutions
  • Technical References

14. Appendix: Definitions and Sources

  • Definitions: Piracy & Anti-piracy Context
  • Sources
  • Methodologies
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