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Experiential Luxury in Thailand

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    Report

  • 18 Pages
  • November 2025
  • Region: Thailand
  • Euromonitor International
  • ID: 5004060
In 2025, experiential luxury in Thailand experienced a modest acceleration in value growth, continuing the stabilisation observed in 2024. This ongoing momentum was driven by luxury hotels, benefiting from a growing domestic affluent consumer base, especially as inbound tourism weakened compared to the previous year as a result of the strong Thai baht and various safety concerns, including the wider impact of the earthquake in Myanmar.

This Experiential Luxury in Thailand report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Experiential Luxury market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affluent locals support experiential luxury’s growth
  • Competitive landscape features mix of global brands and local operators
  • Rising demand for bespoke luxury experiences
PROSPECTS AND OPPORTUNITIES
  • Demand for luxury travel experiences to drive future growth
  • Thailand offers further potential for new luxury hotel openings
  • Luxury hotels and restaurants to drive sustainable travel experiences
CATEGORY DATA
  • Table 1 Sales of Experiential Luxury by Category: Value 2020-2025
  • Table 2 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Experiential Luxury: % Value 2020-2024
  • Table 4 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
  • Table 5 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
  • Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERLUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources