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Air Care in North Macedonia

  • ID: 5004062
  • Report
  • February 2020
  • Region: North Macedonia
  • 4 pages
  • Euromonitor International
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The wellness trend had a positive impact on air care sales in 2019, particularly on candle air fresheners. Novelty scents such as “Relaxing Zen” have become important within the category as North Macedonians look to invest more in their wellbeing. Nonetheless, health concerns among consumers increased in relation to other air care ranges, and overall volume sales dipped slightly.

The Air Care in North Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Air Care in North Macedonia
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Consumer caution over chemical effect of air care hinders sales
  • Candle air fresheners light a more natural path to air care
  • Electric air fresheners hit a short circuit in sales
  • Competitive Landscape
  • Reckitt Benckiser makes leadership look a breeze
  • SC Johnson & Son still ranks high though sales are cooling
  • International names power air care
  • Category Data
  • Table 1 Sales of Air Care by Category: Value 2014-2019
  • Table 2 Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Air Care: % Value 2015-2019
  • Table 4 LBN Brand Shares of Air Care: % Value 2016-2019
  • Table 5 Forecast Sales of Air Care by Category: Value 2019-2024
  • Table 6 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Home care appears resilient amid recovering economy and political division
  • Consumers actively look for an easier home life
  • Internationals take care of most of home care
  • Modern channels continue to consolidate
  • Slight sales improvement projected, but maturity an increasing challenge
  • Market Indicators
  • Table 7 Households 2014-2019
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2014-2019
  • Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 13 Distribution of Home Care by Format: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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