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Surface Care in North Macedonia

  • ID: 5004072
  • Report
  • February 2021
  • Region: North Macedonia
  • 19 pages
  • Euromonitor International
In response to the outbreak of COVID-19, surface care products will see increase growth in volume terms. Due to lockdown, consumers have spent more time at home during 2020, cleaning more and generating more dirt/mess which has resulted in increased demand for surface care. Likewise, as a result of the growing hygiene concerns sparked by the pandemic, consumers have wanted to ensure that their homes are as clean and sanitised as possible as to prevent spread and contagion of the virus.

The Surface Care in North Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Volume sales benefit from increased hygiene concerns whilst current value sales witness slowed growth due to the dwindling economy
  • E-commerce gathers pace as anxious consumers avoid contact with the virus
  • SC Johnson & Sons maintains its position as leading player, despite the pandemic
RECOVERY AND OPPORTUNITIES
  • Slowed volume growth in 2021 as hygiene concerns fade and consumers return to normal routines
  • Consumers continually favour specialised products due to innovations and improved formulas
  • Innovations expected to focus on eco-friendly offerings, appealing to more affluent consumers
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2015-2020
  • Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 7 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
MARKET INDICATORS
  • Table 9 Households 2015-2020
MARKET DATA
  • Table 10 Sales of Home Care by Category: Value 2015-2020
  • Table 11 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 13 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 14 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 15 Distribution of Home Care by Format: % Value 2015-2020
  • Table 16 Distribution of Home Care by Format and Category: % Value 2020
  • Table 17 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 18 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
  • CROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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