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Surface Care in North Macedonia

  • ID: 5004072
  • Report
  • February 2020
  • Region: North Macedonia
  • 5 pages
  • Euromonitor International
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Surface care witnessed strong growth in demand for specialised surface care products in 2019. There was growing demand among local businesses and households for surface care products as businesses and living spaces continued to expand and require more maintenance and attention. Kitchen cleaners, wash and wax floor cleaners, bathroom cleaners and oven cleaners recorded the strongest retail value growth in 2019 as consumer demand peaked.

The Surface Care in North Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Surface Care in North Macedonia
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Task-specific products show sparkling results
  • Demographic and business dynamics underpin surface care growth
  • Modern trade outlets and dynamic NPD attract the crowds
  • Competitive Landscape
  • SC Johnson is the resilient sales leader
  • Ajax propels Colgate-Palmolive to second, while Alkaloid pushes its eco credentials
  • Local players tend to struggle though private label has breached the surface
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Home care appears resilient amid recovering economy and political division
  • Consumers actively look for an easier home life
  • Internationals take care of most of home care
  • Modern channels continue to consolidate
  • Slight sales improvement projected, but maturity an increasing challenge
  • Market Indicators
  • Table 9 Households 2014-2019
  • Market Data
  • Table 10 Sales of Home Care by Category: Value 2014-2019
  • Table 11 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 13 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 14 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 15 Distribution of Home Care by Format: % Value 2014-2019
  • Table 16 Distribution of Home Care by Format and Category: % Value 2019
  • Table 17 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 18 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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