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Premium and Luxury Cars in Romania

  • ID: 5004086
  • Report
  • January 2020
  • Region: Romania
  • 5 pages
  • Euromonitor International
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Premium and luxury cars experienced a fluctuating performance throughout much of the review period in Romania, as sales are intrinsically linked to macroeconomic pressures. However, 2019 witnessed increasing demand as the country’s economy continued to strengthen, leading to rising higher disposable incomes and the growing number of high net worth individuals in the country.

The Premium and Luxury Cars in Romania report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Luxury Goods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Premium and Luxury Cars market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Premium and Luxury Cars in Romania
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Improving demand for luxury cars supported by rising number of HNWI
  • Aspirational consumers support demand for premium cars, although upper-tier luxury models experience slowdown towards end of the year
  • Marginal decline predicted with increasing interest in second-hand luxury models
  • Competitive Landscape
  • Convincing leadership for Mercedes-Benz despite some loss of share and sales
  • Leading brands most coveted within second-hand market
  • Nascent segment of luxury electric cars could see stronger growth with government support
  • Category Data
  • Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
  • Executive Summary
  • Number of positive factors influences performance of luxury goods in Romania
  • Counterfeiting is a major barrier to stronger growth potential for luxury goods
  • High fragmentation for personal luxury creates intense Competitive Landscape with high fluidity
  • Poor infrastructure of Bucharest’s shopping streets encourages purchases abroad and the emergence of internet retailing
  • Mixed performance for luxury goods over the forecast period
  • Market Indicators
  • Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019
  • Market Data
  • Table 8 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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