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Laundry Care in North Macedonia

  • ID: 5004092
  • Report
  • February 2020
  • Region: North Macedonia
  • 6 pages
  • Euromonitor International
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The penetration rate of washing machines became even higher in North Macedonia in 2019. Automatic washing clearly is the prevailing method of laundry care and laundry detergents are the most developed ranges in the category. The latest innovations and technological advancements have led to the launch of new improved formulas, including more compact and concentrated laundry detergents.

The Laundry Care in North Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Laundry Care in North Macedonia
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Less is more as concentrated and smaller formats gain ground
  • Liquid fabric softeners unable to attract many new customers
  • Spot and stain removers puts in a sparkling performance
  • Competitive Landscape
  • Procter & Gamble remains top-drawer
  • Henkel powers to second in the rankings
  • Private label makes some gains but remains niche
  • CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2014-2019
  • Category Data
  • Table 2 Sales of Laundry Care by Category: Value 2014-2019
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
  • Table 4 Sales of Laundry Aids by Category: Value 2014-2019
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
  • Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
  • Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2015-2019
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2016-2019
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2015-2019
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2019-2024
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Home care appears resilient amid recovering economy and political division
  • Consumers actively look for an easier home life
  • Internationals take care of most of home care
  • Modern channels continue to consolidate
  • Slight sales improvement projected, but maturity an increasing challenge
  • Market Indicators
  • Table 16 Households 2014-2019
  • Market Data
  • Table 17 Sales of Home Care by Category: Value 2014-2019
  • Table 18 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 22 Distribution of Home Care by Format: % Value 2014-2019
  • Table 23 Distribution of Home Care by Format and Category: % Value 2019
  • Table 24 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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