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Premium and Luxury Cars in Turkey

  • ID: 5004095
  • Report
  • January 2020
  • Region: Turkey
  • 5 pages
  • Euromonitor International
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In 2019, the luxury car landscape saw a considerable decline in retail value growth, having experienced positive and significant growth over the review period. This negative result was the impact of the rise in the exchange rate. As the Turkish lira dropped, vehicles priced in foreign currency were a lot more expensive, resulting in less sales as consumers viewed the increased cost of the vehicles as too high.

The Premium and Luxury Cars in Turkey report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Luxury Goods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Premium and Luxury Cars market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Premium and Luxury Cars in Turkey
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Growth decreases as the exchange rate rises, making luxury cars more expensive for consumers
  • Luxury car models boost sales and interest in hybrid cars, while SUVs are a success in Turkey
  • Luxury car makers continue to expand their operations in Turkey
  • Competitive Landscape
  • Mercedes-Benz leads luxury cars, as the Mercedes Benz-E model performs well in 2019
  • New retail concepts are used to push awareness and value sales of luxury cars
  • Second-hand luxury cars continue to be a threat to the value sales and growth of luxury cars
  • Category Data
  • Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
  • Executive Summary
  • Despite a decline in growth, the increase in tourism, the rise of men’s apparel and the opening of new luxury stores, positively benefited luxury goods
  • The growing health and wellness trend, customisation and a desire for co-ordinated outfits shapes luxury offerings
  • Luxury car players led the landscape, as competitors launch limited-edition products to gain value share
  • Store-based retailing remains the dominant distribution channel, however, internet purchases are on the rise
  • Growth is predicted to increase over the forecast period, driven by women in the workforce and growth of luxury cars
  • Market Indicators
  • Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019
  • Market Data
  • Table 8 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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