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Premium and Luxury Cars in Italy

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    Report

  • 19 Pages
  • October 2025
  • Region: Italy
  • Euromonitor International
  • ID: 5004099
In 2025, premium and luxury cars remained a dynamic category in Italy’s luxury goods industry, with further growth in both retail volume (5%) and value (9%) terms. The category continued to be significantly influenced by the growing emphasis on sustainability and advanced technology, which collectively shaped the market dynamics and consumer preferences.

The Premium and Luxury Cars in Italy report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium and Luxury Cars market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premium and luxury cars driven by sustainability and bespoke services
  • Brands continue to invest in AI to offer convenience and support consumer choices
  • Luxury car brands pivot towards electrification and advanced features
PROSPECTS AND OPPORTUNITIES
  • Rising demand for eco-friendly luxury vehicles to drive future growth
  • Luxury car brands to further invest in sustainable electric vehicle technology
  • Luxury car manufacturers to prioritise technological innovations
CATEGORY DATA
  • Table 1 Sales of Premium and Luxury Cars: Value 2020-2025
  • Table 2 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
  • Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
  • Table 5 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
  • Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMERLUXURY GOODS IN ITALY
EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
SOURCES
  • Summary 1 Research Sources