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Home Care in North Macedonia

  • ID: 5004111
  • Report
  • February 2020
  • Region: North Macedonia
  • 5 pages
  • Euromonitor International
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Home care achieved moderate retail value growth in 2019 thanks to strong performances in the most robust home care categories, particularly laundry detergents and dishwashing. These two quite significant home care ranges witnessed significant levels of innovation, resulting in frequent key new launches. Surface care and toilet care also registered good performances due to ongoing consumer demand and significant innovation, also resulting in more new products available on the market.

The Home Care in North Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Home Care in North Macedonia
  • February 2020
List of Contents and Tables
  • Executive Summary
  • Home care appears resilient amid recovering economy and political division
  • Consumers actively look for an easier home life
  • Internationals take care of most of home care
  • Modern channels continue to consolidate
  • Slight sales improvement projected, but maturity an increasing challenge
  • Market Indicators
  • Table 1 Households 2014-2019
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2014-2019
  • Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 4 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 7 Distribution of Home Care by Format: % Value 2014-2019
  • Table 8 Distribution of Home Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Less is more as concentrated and smaller formats gain ground
  • Liquid fabric softeners unable to attract many new customers
  • Spot and stain removers puts in a sparkling performance
  • Competitive Landscape
  • Procter & Gamble remains top-drawer
  • Henkel powers to second in the rankings
  • Private label makes some gains but remains niche
  • CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2014-2019
  • Category Data
  • Table 12 Sales of Laundry Care by Category: Value 2014-2019
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2014-2019
  • Table 14 Sales of Laundry Aids by Category: Value 2014-2019
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2014-2019
  • Table 16 Sales of Laundry Detergents by Category: Value 2014-2019
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
  • Table 18 NBO Company Shares of Laundry Care: % Value 2015-2019
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2016-2019
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2015-2019
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2016-2019
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2015-2019
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2019-2024
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • More North Macedonians want a machine to wash up
  • Hand dishwashing is still by far the leading format
  • Rising living standards see dishwashing additives shine
  • Competitive Landscape
  • Procter & Gamble narrows gap on leader Reckitt Benckiser
  • Alkaloid holds its own, investing in community service and environment trends
  • Multinationals have the greatest reSources for success
  • CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2014-2019
  • Category Data
  • Table 27 Sales of Dishwashing by Category: Value 2014-2019
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2014-2019
  • Table 29 NBO Company Shares of Dishwashing: % Value 2015-2019
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2016-2019
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2019-2024
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Task-specific products show sparkling results
  • Demographic and business dynamics underpin surface care growth
  • Modern trade outlets and dynamic NPD attract the crowds
  • Competitive Landscape
  • SC Johnson is the resilient sales leader
  • Ajax propels Colgate-Palmolive to second, while Alkaloid pushes its eco credentials
  • Local players tend to struggle though private label has breached the surface
  • Category Data
  • Table 33 Sales of Surface Care by Category: Value 2014-2019
  • Table 34 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 37 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 38 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 39 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Further decline predicted as bleach looks washed out
  • Gentler and specialised home care products take bleach’s consumer base
  • Lack of investment from producers set to keep demand diluting
  • Competitive Landscape
  • Local player Alkaloid dominates sales
  • Bleach fails to attract internationals
  • Competitive Landscape becomes more concentrated as interest fades
  • Category Data
  • Table 41 Sales of Bleach: Value 2014-2019
  • Table 42 Sales of Bleach: % Value Growth 2014-2019
  • Table 43 NBO Company Shares of Bleach: % Value 2015-2019
  • Table 44 LBN Brand Shares of Bleach: % Value 2016-2019
  • Table 45 Forecast Sales of Bleach: Value 2019-2024
  • Table 46 Forecast Sales of Bleach: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Strengthening desire for convenient hygienic solutions boosts toilet care
  • In-cistern devices generate growing interest
  • Strong product visibility achieved thanks to active innovation and marketing
  • Competitive Landscape
  • The Bolton Group tops the rankings
  • Henkel remains on the shoulder of The Bolton Group
  • International names carry more weight with consumers
  • Category Data
  • Table 47 Sales of Toilet Care by Category: Value 2014-2019
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2014-2019
  • Table 49 NBO Company Shares of Toilet Care: % Value 2015-2019
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2016-2019
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2019-2024
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Modest growth rates reflect strong competition
  • Furniture and shoe polish categories set to pick up
  • Product range expands, exposing more consumers to polishes
  • Competitive Landscape
  • Werner & Mertz shines brightest in the rankings
  • International names are sprayed around
  • Modern channels clean up
  • Category Data
  • Table 53 Sales of Polishes by Category: Value 2014-2019
  • Table 54 Sales of Polishes by Category: % Value Growth 2014-2019
  • Table 55 NBO Company Shares of Polishes: % Value 2015-2019
  • Table 56 LBN Brand Shares of Polishes: % Value 2016-2019
  • Table 57 Forecast Sales of Polishes by Category: Value 2019-2024
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumer caution over chemical effect of air care hinders sales
  • Candle air fresheners light a more natural path to air care
  • Electric air fresheners hit a short circuit in sales
  • Competitive Landscape
  • Reckitt Benckiser makes leadership look a breeze
  • SC Johnson & Son still ranks high though sales are cooling
  • International names power air care
  • Category Data
  • Table 59 Sales of Air Care by Category: Value 2014-2019
  • Table 60 Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 61 NBO Company Shares of Air Care: % Value 2015-2019
  • Table 62 LBN Brand Shares of Air Care: % Value 2016-2019
  • Table 63 Forecast Sales of Air Care by Category: Value 2019-2024
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Spray/aerosol format is running out of gas
  • Electric insecticides generates a buzz
  • Health-awareness rises about home insecticides, causing shoppers to avoid the products
  • Competitive Landscape
  • Raid is still the dominant brand while Pitroid is well placed for growth
  • Internationals set the bait while private label remains absent
  • Raid is the only brand looking animated in home insecticides
  • Category Data
  • Table 65 Sales of Home Insecticides by Category: Value 2014-2019
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2014-2019
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2015-2019
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2016-2019
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2019-2024
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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