Yuzu, a citrus fruit native to China and Tibet, was introduced to Japan around the 7th or 8th century. The fruit has long been a part of traditional East Asian cuisine, therapeutics, and beauty rituals, and in recent years has begun gaining attention in the global FMCG industry.
By virtue of being a rich source of nutrients such as vitamin C, Yuzu holds potential to be a popular ingredient for food, beverage, and cosmetics products worldwide.
- Yuzu can be leveraged as a key ingredient in functional food and beverage formulations given the strong consumer interest in nutrient-dense "superfruits," and the potential health benefits unraveled by pre-clinical and early-stage scientific studies.
- The growing popularity of Japanese cuisine and Japanese beauty (J-beauty) products is another factor fueling appeal for food, drinks, and cosmetics products with yuzu.
- The significant number of patents filed for various purported cosmetics benefits of yuzu extracts such as anti-aging and skin whitening indicate the potential of the fruit for use in beauty and grooming products.
Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents1. Introduction
A selection of companies mentioned in this report includes:
- Gusto Organic
- The Wild Beer Company
- Utena Yuzu-Yu
- Acqua Di Parma