Football Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The football market is projected to register a CAGR of 3.8% during the forecast period (2022 - 2027).

The COVID-19 outbreak has significantly affected the market due to several closures of national and international tournaments worldwide. Some of these major events are the FIFA World Cup, UEFA Champions League, UEFA European Championship, Copa America, Copa Libertadores, UEFA Europa League, Africa Cup of Nations, etc. This factor resulted in a decline in the sales of sports products worldwide due to restrictions and the shutdown of non-essential industries. Consumer demand also declined due to social distancing measures. Nike, a major player, estimated a sales decline during the pandemic. According to the company, the deceleration of sales was majorly due to the closure of several retail stores in 2021.

The increasing interest among people in football, fueled by the club- and country-level leagues, is driving the growth of the football market worldwide.

The rising participation of women and children in football events is also boosting the football market.

Key Market Trends

Active Participation of Athletes in Football Leagues

The growing health-consciousness among consumers is leading to the need to follow a healthier lifestyle. Consumers are engaged in several sports activities to maintain their health. The majority prefer outdoor games, such as football, as these outdoor sports activities require significant physical effort, thus enhancing the stamina levels of the players. Football also helps keep the body strong, flexible, and fit. It can also help avoid several health diseases and increase the mental stability of individuals. Therefore, being a complete workout package, the game is becoming popular among athletes, cricketers, and others. Moreover, government initiatives to promote football events are boosting people’s interest in playing the sport. Such factors are driving the sales of football worldwide.

Europe is the Largest Market

Europe has the largest football market. The increasing number of football participants and football clubs strongly accelerated the demand for football among all age groups. Thus, this factor provides a great opportunity for foreign football manufacturing companies to expand their business in the region. Football clubs generate strong revenue due to an increasing number of individuals enrolling themselves each year. With growing women's participation in sports, including football, several women's football clubs are being introduced in Europe and other regions, training individuals to play professionally. With considerable sponsorships for the cause, women's clubs are becoming professional platforms, benefitting the sponsors and players.

Competitive Landscape

The market studied is highly competitive due to the presence of several domestic and international players. The major players in the market, like Adidas and Nike, are innovating their footballs with abstract patterns and experimenting with the number of panels to give better stability to the ball. The introduction of better products in the market will allow more consumers to buy price-worthy products rather than choosing low-standard balls at a lesser price. Owing to the growing football craze, customization of footballs for individual leagues and games is the newest way to attract customers. The manufacturers are focusing on developing better and more attractive balls to capture the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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