+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Web Content Management Market by Solution (Digital Marketing Management, Mobile and Social Content Management, and Web Experience Management), Service, Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2025

  • ID: 5005996
  • Report
  • March 2020
  • Region: Global
  • 150 Pages
  • Markets and Markets
1 of 6
The Web Content Management (WCM) Market Size is Expected to Grow From USD 6.0 Billion in 2020 to USD 13.6 Billion by 2025, at a CAGR of 17.6% during the Forecast Period

FEATURED COMPANIES

  • Aquia, Inc.
  • Crownpeak Technology
  • Episerver, Inc.
  • E-Spirit AG
  • Microsoft Corporation
  • Opentext Corporation
  • MORE

The growing need to optimize business processes for meeting the dynamic requirements of customers expected to drive the WCM market

The major factors driving the growth of the WCM market include the demand by organizations to increase their revenue by delivering personalized content for customers, increasing the number of interactions with the customers online, and maintaining the brand presence.

By component, services to grow at a higher CAGR during the forecast period

By component, the services segment is estimated to grow at a higher CAGR during the forecast period. Many organizations are expected to adopt WCM solutions, which will require the provision of specialized services, such as training and support, implementation and consulting. This segment will help organizations to incorporate WCM solutions. It will also allow end-users to focus on core business operations.

Cloud deployment type to grow at a higher CAGR during the forecast period

Small and Medium-sized Enterprises (SMEs) are expected to adopt WCM solutions over the cloud. This is due to the low cost of ownership, easy management of WCM solutions, ease of implementation, and high flexibility as per business needs. The cloud deployment type is also expected to ensure easy updates of the software. SMEs do not have enough capital to invest in huge IT resources, enabling them to focus on core business functions.

 Retail and consumer goods vertical segment to grow at the highest CAGR during the forecast period

The Retail and consumer goods vertical is expected to adopt WCM solutions at the highest CAGR during the forecast period. The vertical is a highly consumer-centric industry. Personalized content delivery is in high demand from this vertical. WCM solutions help build an organization’s brand presence across the globe, increasing its interactions with customers, with the aim to retain customers visiting websites.

Asia Pacific to grow at the highest CAGR during the forecast period

Major economies in the Asia Pacific (APAC) include China, Japan, India, Australia, and Singapore. Economies in the region have started investing heavily in the startup ecosystem. The region also has a competitive advantage over other regions, due to the easy availability of cost-efficient software and trained workforce, and flexible regulations and policies. The increasing IT investments (As per Nasscom in 2018 IT spend in India was 1.4 trillion), need to enhance data-based decision making, and boost the efficiency of employees, is expected to drive the WCM market forward.

  • By Company Type: Tier 1 - 50%, Tier 2 - 27%, and Tier 3 - 23%
  • By Designation: C-level - 43%, Directors - 27%, and Others - 30%
  • By Region: North America - 46%, Europe - 26%, APAC - 16%, MEA -7% and Latin America - 5%  

Some prominent WCM vendors across the globe profiled in the WCM market study include IBM Corp. (US), Adobe Inc. (US), OpenText Corporation (Canada), Oracle Corporation (US), Microsoft Corporation (US), Progress Software Corporation (US), Upland Software Inc. (US), SDL plc (UK), Sitecore (US), Crownpeak (US), Acquia (US), Episerver (US), Rackspace Inc. (US), e-Spirit (US), Percussion software (US), Kentico (Czech Republic), Angler Technologies (India), Contentful (Germany), HCL Software (India), and MODX (US).

Research coverage
The market study covers the WCM market across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as component, deployment type, organization size, verticals, and regions.

The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall WCM market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Note: Product cover images may vary from those shown
2 of 6

FEATURED COMPANIES

  • Aquia, Inc.
  • Crownpeak Technology
  • Episerver, Inc.
  • E-Spirit AG
  • Microsoft Corporation
  • Opentext Corporation
  • MORE

1 Introduction 
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology 
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions and Limitations
2.4 Limitations
2.5 Microquadrant Matrix
2.5.1 Microquadrant Description

3 Executive Summary 

4 Premium Insights 
4.1 Attractive Market Opportunities in the Web Content Management Market
4.2 Market By Component
4.3 Market By Deployment Type
4.4 Market By Organization Size
4.5 Market By Vertical and Region
4.6 Lifecycle Analysis, By Region

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Seamless Multi-Channel Experience
5.2.1.2 Growing Trend of Web-Based Marketing
5.2.2 Restraints
5.2.2.1 Migration of Content Within Existing Systems
5.2.2.2 Generation of Humungous Amount of Data
5.2.3 Opportunities
5.2.3.1 Marketing Through Caas
5.2.3.2 IoT to Fuel the Growth of Web-Connected Organizations
5.2.3.3 Significant Growth Opportunities in the Education Vertical
5.2.4 Challenges
5.2.4.1 Selection of Appropriate Wcm Service Providers
5.2.4.2 Administration of User-Generated Content
5.3 Industry Trends
5.3.1 Innovation Spotlight
5.3.1.1 Growth of Online Marketing
5.3.1.2 Mobile Content Management
5.3.1.3 Integration With Business Applications

6 Web Content Management Market Analysis By Component 
6.1 Introduction
6.2 Solutions
6.2.1 Digital Marketing Management
6.2.2 Mobile and Social Content Management
6.2.3 Web Experience Management
6.2.4 Digital Asset Management Integration
6.2.5 Web Creation and Edit Tools
6.2.6 Content Analytics
6.3 Services
6.3.1 Professional Services
6.3.1.1 Training and Support
6.3.1.2 Implementation
6.3.1.3 Consulting
6.3.2 Managed Services

7 Web Content Management Market Analysis By Deployment Type
7.1 Introduction
7.2 Cloud
7.3 On-Premises

8 Market Analysis By Organization Size 
8.1 Introduction
8.2 Large Enterprises
8.3 Small and Medium-Sized Enterprises

9 Web Content Management Market Analysis, By Vertical 
9.1 Introduction
9.2 Media and Entertainment
9.3 Retail and Consumer Goods
9.4 Education
9.5 Healthcare and Life Sciences
9.6 Travel and Hospitality
9.7 Banking, Financial Services, and Insurance
9.8 Government
9.9 High-Tech and Telecom
9.10 Others

10 Geographic Analysis 
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia Pacific
10.5 RoW

11 Competitive Landscape 
11.1 Microquadrant Overview
11.1.1 Visionary Leaders
11.1.2 Innovators
11.1.3 Dynamic Differentiators
11.1.4 Emerging Companies
11.2 Competitive Benchmarking
11.2.1 Strength of Product Portfolio Adopted By Major Players in the Market
11.2.2 Business Strategy Excellence Adopted By Major Players in the Market

12 Company Profiles 
(Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments)*
12.1 Opentext Corporation
12.2 Oracle Corporation
12.3 Adobe Systems Incorporated
12.4 International Business Machines Corporation
12.5 SDL PLC
12.6 Microsoft Corporation
12.7 Sitecore Corporation A/S
12.8 Aquia, Inc.
12.9 Episerver, Inc.
12.10 Rackspace Hosting, Incorporation
12.11 E-Spirit AG
12.12 Crownpeak Technology

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix 
13.1 Industry Excerpts
13.2 Discussion Guide
13.3 Knowledge Store: Author's Subscription Portal
13.4 Introduction RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details

List of Tables
Table 1 Global Web Content Management Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 2 Market Size By Component, 2015–2022 (USD Million)
Table 3 Market Size By Solution Type, 2015–2022 (USD Million)
Table 4 Digital Marketing Management: Market Size By Region, 2015–2022 (USD Million)
Table 5 Mobile and Social Content Management: Market Size By Region, 2015–2022 (USD Million)
Table 6 Web Experience Management: Market Size By Region, 2015–2022 (USD Million)
Table 7 Digital Asset Management Integration: Market Size By Region, 2015–2022 (USD Million)
Table 8 Web Creation and Edit Tools: Market Size By Region, 2015–2022 (USD Million)
Table 9 Content Analytics: Web Content Management Market Size By Region, 2015–2022 (USD Million)
Table 10 Web Content Management Market Size, By Service, 2015–2022 (USD Million)
Table 11 Professional Services: Market Size By Type, 2015–2022 (USD Million)
Table 12 Professional Services: Market Size By Region, 2015–2022 (USD Million)
Table 13 Training and Support: Market Size By Region, 2015–2022 (USD Million)
Table 14 Implementation: Market Size By Region, 2015–2022 (USD Million)
Table 15 Consulting: Market Size By Region, 2015–2022 (USD Million)
Table 16 Managed Services: Market Size By Region, 2015–2022 (USD Million)
Table 17 Web Content Management Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 18 Cloud: Market Size By Region 2015–2022 (USD Million)
Table 19 On-Premises: Market Size By Region, 2015–2022 (USD Million)
Table 20 Market Size By Organization Size, 2015–2022 (USD Million)
Table 21 Large Enterprises: Market Size By Region, 2015–2022 (USD Million)
Table 22 Small and Medium-Sized Enterprises: Market Size By Region, 2015–2022 (USD Million)
Table 23 Web Content Management Market Size, By Vertical, 2015–2022 (USD Million)
Table 24 Media and Entertainment: Market Size By Region, 2015–2022 (USD Million)
Table 25 Retail and Consumer Goods: Market Size By Region, 2015–2022 (USD Million)
Table 26 Education: Market Size By Region, 2015–2022 (USD Million)
Table 27 Healthcare: Market Size By Region, 2015–2022 (USD Million)
Table 28 Travel and Hospitality: Web Content Management Market Size, By Region, 2015–2022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size By Region, 2015–2022 (USD Million)
Table 30 Government: Market Size By Region, 2015–2022 (USD Million)
Table 31 High-Tech and Telecom: Market Size By Region, 2015–2022 (USD Million)
Table 32 Others: Market Size By Region, 2015–2022 (USD Million)
Table 33 Web Content Management Market Size, By Region, 2015–2022 (USD Million)
Table 34 North America: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 35 North America: Market Size By Solution Type, 2015–2022 (USD Million)
Table 36 North America: Market Size By Service, 2015–2022 (USD Million)
Table 37 North America: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 38 North America: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 39 North America: Market Size By Organization Size, 2015–2022 (USD Million)
Table 40 North America: Market Size By Vertical, 2015–2022 (USD Million)
Table 41 Europe: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 42 Europe: Market Size By Solution Type, 2015–2022 (USD Million)
Table 43 Europe: Market Size By Service, 2015–2022 (USD Million)
Table 44 Europe: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 45 Europe: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 46 Europe: Market Size By Organization Size, 2015–2022 (USD Million)
Table 47 Europe: Market Size By Vertical, 2015–2022 (USD Million)
Table 48 Asia Pacific: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 49 Asia Pacific: Market Size By Solution Type, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size By Service, 2015–2022 (USD Million)
Table 51 Asia Pacific: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size By Organization Size, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size By Vertical, 2015–2022 (USD Million)
Table 55 Middle East and Africa: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Market Size By Solution Type, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Market Size By Service, 2015–2022 (USD Million)
Table 58 Middle East and Africa: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 59 Middle East and Africa: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 60 Middle East and Africa: Market Size By Organization Size, 2015–2022 (USD Million)
Table 61 Middle East and Africa: Market Size By Vertical, 2015–2022 (USD Million)
Table 62 Latin America: Web Content Management Market Size, By Component, 2015–2022 (USD Million)
Table 63 Latin America: Market Size By Solution Type, 2015–2022 (USD Million)
Table 64 Latin America: Market Size By Service, 2015–2022 (USD Million)
Table 65 Latin America: Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 66 Latin America: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 67 Latin America: Market Size By Organization Size, 2015–2022 (USD Million)
Table 68 Latin America: Market Size By Vertical, 2015–2022 (USD Million)
Table 69 Market Ranking for the Web Content Management Market, 2017

List of Figures
Figure 1 Web Content Management Market Segmentation
Figure 2 Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Web Content Management Market: Assumptions
Figure 8 Microquadrant Matrix: Criteria Weightage
Figure 9 Microquadrant Matrix
Figure 10 Top 3 Categories With the Highest Growth Rates in the Web Content Management Market During the Forecast Period of 2017–2022
Figure 11 North America is Estimated to Hold the Largest Market Share in 2017
Figure 12 Growing Need for Centralized Solution for Managing Web Content and Digital Marketing is Expected to Drive the Web Content Management Market Growth
Figure 13 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 15 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 16 Media and Entertainment Vertical, and North America are Estimated to have the Largest Market Sizes in 2017
Figure 17 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Web Content Management Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Services Segment is Expected to Gain Traction Due to the Increasing Incidents of Data Breaches
Figure 20 Cloud Deployment Type is Estimated to have A Highest CAGR During the Forecast Period
Figure 21 Small and Medium Enterprises Segment is Expected to have Highest CAGR During the Forecast Period
Figure 22 Retail and Consumer Goods is Expected to have Highest CAGR During the Forecast Period
Figure 23 Geographic Analysis
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Web Content Management Market (Global), Competitive Leadership Mapping, 2017
Figure 27 Opentext Corporation: Company Snapshot
Figure 28 Oracle Corporation: Company Snapshot
Figure 29 Adobe Systems Incorporated: Company Snapshot
Figure 30 International Business Machines Corporation: Company Snapshot
Figure 31 SDL PLC: Company Snapshot
Figure 32 Microsoft Corporation: Company Snapshot
Figure 33 Rackspace Hosting, Incorporation: Company Snapshot

Note: Product cover images may vary from those shown
3 of 6

Loading
LOADING...

4 of 6
5 of 6
  • Adobe Systems Incorporated
  • Aquia, Inc.
  • Crownpeak Technology
  • E-Spirit AG
  • Episerver, Inc.
  • International Business Machines Corporation
  • Microsoft Corporation
  • Opentext Corporation
  • Oracle Corporation
  • Rackspace Hosting, Incorporation
  • SDL PLC
  • Sitecore Corporation A/S
Note: Product cover images may vary from those shown
6 of 6

Loading
LOADING...

Adroll
adroll