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Global Web Analytics Market, by Application, by End User, by Region, Industry Analysis and Forecast, 2019 - 2025

  • ID: 5006204
  • Report
  • February 2020
  • Region: Global
  • 300 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
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FEATURED COMPANIES

  • Adobe, Inc.
  • At Internet Ltd.
  • Facebook, Inc.
  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • MORE
The Global Web Analytics Market size is expected to reach $9.4 billion by 2025, rising at a market growth of 19.5% CAGR during the forecast period. Web analytics is used extensively to track and monitor user interaction patterns with websites by clicking and streaming data or information. This process involves the collection, analysis, as well as reporting of web-based data generated from these interactions, which provide insight into the customer's demand and interest. Additionally, web analytics help to improve marketing strategies through data collected from mobile web data in order to understand the geographic distribution of customers. It helps marketers to develop and improve their marketing strategies on the demographic basis appropriately. These are some of the factors expected to drive the rise of the web analytics market in the years to come.

The web analytics market is expected to rise significantly over the coming years. Web analytics is a method that explores the effect of the website on users. It measures, collects, analyzes, and publishes site data in order to understand and streamline the use of the web. Web analytics software is used to evaluate if sites and pages are working properly. Website publishers use this program to monitor specific details like number of visitors, method of direction on the site, number of unique visitors, search engine keywords, links clicked on the site, time spent on the site, etc.

The importance of web analytics with the emergence of the Internet has raised the demand for analytics. This increased demand can be associated with the visualization tools that display the results in the dashboards. Such dashboards are widely favored by senior executives because they show actual value or development without the need for measurement or the need to manage any complex processes. Furthermore, analytics dashboards, various parameters like date range, user identity, and other attributes can be personalized.

Based on Application, the market is segmented into Targeting & Behavioral Analysis, Social Media Management, Online Marketing, Display Advertising Optimization, Multichannel Campaign Analysis and Others. Based on End User, the market is segmented into Retail & ecommerce, IT & Telecom, Media & Entertainment, BFSI, Government & Defense, Travel & Hospitality, Healthcare and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix, Facebook, Inc., Google, Inc., Microsoft Corporation, Verizon Communications, Inc., and IBM Corporation are some of the forerunners in the Web Analytics Market. Companies such as Salesforce.com, Inc., Adobe, Inc., MicroStrategy, Inc., Splunk, Inc., At Internet Ltd., SAS Institute, Inc., and Teradata Corporation are some of the key innovators in Web Analytics Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Google, Inc., MicroStrategy, Inc., Adobe, Inc., Splunk, Inc., Salesforce.com, Inc. (Tableau Software, Inc.), Teradata Corporation, Verizon Communications, Inc. (Yahoo!), At Internet Ltd., SAS Institute, Inc., Facebook, Inc., and Microsoft Corporation.

Recent strategies deployed in Web Analytics Market

Partnerships, Collaborations, and Agreements:

Nov-2019: Tableau, a Salesforce company extended its partnership with Amazon Web Services. Under this expansion, they announced Modern Cloud Analytics (MCA), a new initiative that helps the customers in unlocking the flexibility and power of self-service analytics in the cloud.

Oct-2019: MicroStrategy announced a partnership with DataRobot, a leader in enterprise artificial intelligence (AI). The partnership made it easier for businesses to combine AI into their applications and core processes by using HyperIntelligence cards for providing AI-driven insights and recommendations.

Sep-2019: At Internet, a global player in digital analytics signed a partnership agreement with Poool, a content access management startup. Together, the companies developed AT Connect Poool, a connector between their respective solutions, the audience measurement solution Analytics Suite 2 and the dynamic paywall Poool Access.

Aug-2019: Google Cloud extended its partnership with Infosys, a provider of business consulting, information technology, and outsourcing services. Through this partnership, Infosys became Google Cloud Managed Service Provider (MSP). Infosys is expected to provide full application lifecycle services with its deep cloud and data analytics expertise to clients.

May-2019: Google extended its partnership with Informatica, a leader in enterprise cloud data management. Under the partnership, Informatica’s support for Google Cloud has extended beyond full lifecycle API management and marketing analytics for including enhanced Google BigQuery support for pushdown optimization and new support for Dataproc; these allow the customers to use and simplify native Google big data environments.

Jun-2018: Google partnered with Salesforce, a cloud-based software company. Under the partnership, Google Analytics 360, a digital analytics solution helps enterprises in understanding their customers, integrated with Salesforce. Through this integration, the marketers gained the capability to deliver meaningful experiences powered by a market-leading web analytics product and the world’s #1 marketing platform.

Acquisition and Mergers:

Aug-2019: Splunk acquired SignalFx, a provider of real-time cloud monitoring solutions. The acquisition enabled the company in becoming a leader in observability at every stage of the cloud journey.

Jul-2019: IBM completed the acquisition of Red Hat, a software company. The acquisition expanded the growth of the company. Together with Red Hat, IBM also provides a next-generation hybrid multi-cloud platform.

Jun-2019: Google took over Looker, an analytics startup. The acquisition provides end-to-end analytics platform for connecting, collecting, analyzing, and visualizing data across AWS, Google Cloud, Azure, ISV applications, and on-premises databases.

Oct-2018: Adobe acquired Marketo, a market leader for B2B marketing engagement. The acquisition combines Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing, and revenue attribution technology for helping the companies in connecting marketing engagement for revenue generation.

Aug-2018: Salesforce completed the acquisition of Datorama, a cloud-based, AI-powered marketing intelligence, and analytics platform. The acquisition enhanced the power of Salesforce Marketing Cloud with expanded intelligence and data integration. The acquisition enables the marketers in getting insights throughout all of their marketing channels and data sources.

Product Launches and Product Expansions:

Jan-2020: IBM introduced Advertising Accelerator with Watson, a predictive ad solution. This solution uses AI for deciding which element is expected to provide the best engagement for specific audiences. This is expected to also help in identifying the new audience segmentation opportunities.

Aug-2019: Adobe updated its Adobe Campaign, an Email marketing platform. The new features can predict the best time of sending emails, creating multilingual push messages, and intelligently segment emails based on individual engagement.

Jul-2019: Google launched App + Web, a new property type. This type enables advertisers to combine their web and app data for unified analysis and reporting.

May-2019: SAS Institute announced updates to its data analytics platform. The updates brought new data preparation and analytic model building functionality to the SAS platform.

Jan-2019: MicroStrategy unveiled MicroStrategy 2019, the first enterprise analytics and mobility platform. This platform delivers intelligence to the organizations for their tasks. This enabled organizations in combining and surfacing information from more than 200 enterprise data sources.

Jan-2019: Salesforce introduced three new tools for marketers, powered by Datorama. These tools are Datorama Marketing Cloud connectors, Datorama Developer Portal, and Datorama Activation Center. Through this, marketing teams is expected to get an alert on how the campaigns are going.

Dec-2018: Microsoft introduced the Clarity analytics tool in beta. This tool was designed for competing from its rivals like Visual Web Optimizer and Google Optimize 360. It helps the web developers in understanding the behavior of users and the way how visitors interact with their sites.

Jun-2018: Adobe announced updates to its cloud marketing stack by launching Attribution IQ. This feature provides 10 different models to the companies for the measurement of their marketing campaigns.

Scope of the Study

Market Segmentation:

By Deployment Type
  • On-premise
  • Cloud
By Application
  • Targeting & Behavioral Analysis
  • Social Media Management
  • Online Marketing
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Others
By End User
  • Retail & ecommerce
  • IT & Telecom
  • Media & Entertainment
  • BFSI
  • Government & Defense
  • Travel & Hospitality
  • Healthcare
  • Others
By Geography

North America
  • US
  • Canada
  • Mexico
  • Rest of North America
Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Australia
  • Rest of Asia Pacific
LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • IBM Corporation
  • Google, Inc.
  • MicroStrategy, Inc.
  • Adobe, Inc.
  • Splunk, Inc.
  • Salesforce.com, Inc. (Tableau Software, Inc.)
  • Teradata Corporation
  • Verizon Communications, Inc. (Yahoo!)
  • At Internet Ltd.
  • SAS Institute, Inc.
  • Facebook, Inc.
  • Microsoft Corporation
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Adobe, Inc.
  • At Internet Ltd.
  • Facebook, Inc.
  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Web Analytics Market, by Deployment Type
1.4.2 Global Web Analytics Market, by Application
1.4.3 Global Web Analytics Market, by End User
1.4.4 Global Web Analytics Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan - 2015-Mar) Leading Players

Chapter 4. Global Web Analytics Market by Deployment Type
4.1 Global On-premise Web Analytics Market by Region
4.2 Global Cloud Web Analytics Market by Region

Chapter 5. Global Web Analytics Market by Industry Vertical
5.1 Global Retail & ecommerce Web Analytics Market by Region
5.2 Global IT & Telecom Web Analytics Market by Region
5.3 Global Media & Entertainment Web Analytics Market by Region
5.4 Global BFSI Web Analytics Market by Region
5.5 Global Government & Defense Web Analytics Market by Region
5.6 Global Travel & Hospitality Web Analytics Market by Region
5.7 Global Healthcare Web Analytics Market by Region
5.8 Global Other Industry Vertical Web Analytics Market by Region

Chapter 6. Global Web Analytics Market by Application
6.1 Global Targeting & Behavioral Analysis Web Analytics Market by Region
6.2 Global Social Media Management Web Analytics Market by Region
6.3 Global Online Marketing Web Analytics Market by Region
6.4 Global Display Advertising Optimization Web Analytics Market by Region
6.5 Global Multichannel Campaign Analysis Web Analytics Market by Region
6.6 Global Others Web Analytics Market by Region

Chapter 7. Global Web Analytics Market by Region
7.1 North America Web Analytics Market
7.1.1 North America Web Analytics Market by Deployment Type
7.1.1.1 North America On-premise Web Analytics Market by Country
7.1.1.2 North America Cloud Web Analytics Market by Country
7.1.2 North America Web Analytics Market by Industry Vertical
7.1.2.1 North America Retail & ecommerce Web Analytics Market by Country
7.1.2.2 North America IT & Telecom Web Analytics Market by Country
7.1.2.3 North America Media & Entertainment Web Analytics Market by Country
7.1.2.4 North America BFSI Web Analytics Market by Country
7.1.2.5 North America Government & Defense Web Analytics Market by Country
7.1.2.6 North America Travel & Hospitality Web Analytics Market by Country
7.1.2.7 North America Healthcare Web Analytics Market by Country
7.1.2.8 North America Other Industry Vertical Web Analytics Market by Country
7.1.3 North America Web Analytics Market by Application
7.1.3.1 North America Targeting & Behavioral Analysis Web Analytics Market by Country
7.1.3.2 North America Social Media Management Web Analytics Market by Country
7.1.3.3 North America Online Marketing Web Analytics Market by Country
7.1.3.4 North America Display Advertising Optimization Web Analytics Market by Country
7.1.3.5 North America Multichannel Campaign Analysis Web Analytics Market by Country
7.1.3.6 North America Others Web Analytics Market by Country
7.1.4 North America Web Analytics Market by Country
7.1.4.1 US Web Analytics Market
7.1.4.1.1 US Web Analytics Market by Deployment Type
7.1.4.1.2 US Web Analytics Market by Industry Vertical
7.1.4.1.3 US Web Analytics Market by Application
7.1.4.2 Canada Web Analytics Market
7.1.4.2.1 Canada Web Analytics Market by Deployment Type
7.1.4.2.2 Canada Web Analytics Market by Industry Vertical
7.1.4.2.3 Canada Web Analytics Market by Application
7.1.4.3 Mexico Web Analytics Market
7.1.4.3.1 Mexico Web Analytics Market by Deployment Type
7.1.4.3.2 Mexico Web Analytics Market by Industry Vertical
7.1.4.3.3 Mexico Web Analytics Market by Application
7.1.4.4 Rest of North America Web Analytics Market
7.1.4.4.1 Rest of North America Web Analytics Market by Deployment Type
7.1.4.4.2 Rest of North America Web Analytics Market by Industry Vertical
7.1.4.4.3 Rest of North America Web Analytics Market by Application
7.2 Europe Web Analytics Market
7.2.1 Europe Web Analytics Market by Deployment Type
7.2.1.1 Europe On-premise Web Analytics Market by Country
7.2.1.2 Europe Cloud Web Analytics Market by Country
7.2.2 Europe Web Analytics Market by Industry Vertical
7.2.2.1 Europe Retail & ecommerce Web Analytics Market by Country
7.2.2.2 Europe IT & Telecom Web Analytics Market by Country
7.2.2.3 Europe Media & Entertainment Web Analytics Market by Country
7.2.2.4 Europe BFSI Web Analytics Market by Country
7.2.2.5 Europe Government & Defense Web Analytics Market by Country
7.2.2.6 Europe Travel & Hospitality Web Analytics Market by Country
7.2.2.7 Europe Healthcare Web Analytics Market by Country
7.2.2.8 Europe Other Industry Vertical Web Analytics Market by Country
7.2.3 Europe Web Analytics Market by Application
7.2.3.1 Europe Targeting & Behavioral Analysis Web Analytics Market by Country
7.2.3.2 Europe Social Media Management Web Analytics Market by Country
7.2.3.3 Europe Online Marketing Web Analytics Market by Country
7.2.3.4 Europe Display Advertising Optimization Web Analytics Market by Country
7.2.3.5 Europe Multichannel Campaign Analysis Web Analytics Market by Country
7.2.3.6 Europe Others Web Analytics Market by Country
7.2.4 Europe Web Analytics Market by Country
7.2.4.1 Germany Web Analytics Market
7.2.4.1.1 Germany Web Analytics Market by Deployment Type
7.2.4.1.2 Germany Web Analytics Market by Industry Vertical
7.2.4.1.3 Germany Web Analytics Market by Application
7.2.4.2 UK Web Analytics Market
7.2.4.2.1 UK Web Analytics Market by Deployment Type
7.2.4.2.2 UK Web Analytics Market by Industry Vertical
7.2.4.2.3 UK Web Analytics Market by Application
7.2.4.3 France Web Analytics Market
7.2.4.3.1 France Web Analytics Market by Deployment Type
7.2.4.3.2 France Web Analytics Market by Industry Vertical
7.2.4.3.3 France Web Analytics Market by Application
7.2.4.4 Russia Web Analytics Market
7.2.4.4.1 Russia Web Analytics Market by Deployment Type
7.2.4.4.2 Russia Web Analytics Market by Industry Vertical
7.2.4.4.3 Russia Web Analytics Market by Application
7.2.4.5 Spain Web Analytics Market
7.2.4.5.1 Spain Web Analytics Market by Deployment Type
7.2.4.5.2 Spain Web Analytics Market by Industry Vertical
7.2.4.5.3 Spain Web Analytics Market by Application
7.2.4.6 Italy Web Analytics Market
7.2.4.6.1 Italy Web Analytics Market by Deployment Type
7.2.4.6.2 Italy Web Analytics Market by Industry Vertical
7.2.4.6.3 Italy Web Analytics Market by Application
7.2.4.7 Rest of Europe Web Analytics Market
7.2.4.7.1 Rest of Europe Web Analytics Market by Deployment Type
7.2.4.7.2 Rest of Europe Web Analytics Market by Industry Vertical
7.2.4.7.3 Rest of Europe Web Analytics Market by Application
7.3 Asia Pacific Web Analytics Market
7.3.1 Asia Pacific Web Analytics Market by Deployment Type
7.3.1.1 Asia Pacific On-premise Web Analytics Market by Country
7.3.1.2 Asia Pacific Cloud Web Analytics Market by Country
7.3.2 Asia Pacific Web Analytics Market by Industry Vertical
7.3.2.1 Asia Pacific Retail & ecommerce Web Analytics Market by Country
7.3.2.2 Asia Pacific IT & Telecom Web Analytics Market by Country
7.3.2.3 Asia Pacific Media & Entertainment Web Analytics Market by Country
7.3.2.4 Asia Pacific BFSI Web Analytics Market by Country
7.3.2.5 Asia Pacific Government & Defense Web Analytics Market by Country
7.3.2.6 Asia Pacific Travel & Hospitality Web Analytics Market by Country
7.3.2.7 Asia Pacific Healthcare Web Analytics Market by Country
7.3.2.8 Asia Pacific Other Industry Vertical Web Analytics Market by Country
7.3.3 Asia Pacific Web Analytics Market by Application
7.3.3.1 Asia Pacific Targeting & Behavioral Analysis Web Analytics Market by Country
7.3.3.2 Asia Pacific Social Media Management Web Analytics Market by Country
7.3.3.3 Asia Pacific Online Marketing Web Analytics Market by Country
7.3.3.4 Asia Pacific Display Advertising Optimization Web Analytics Market by Country
7.3.3.5 Asia Pacific Multichannel Campaign Analysis Web Analytics Market by Country
7.3.3.6 Asia Pacific Others Web Analytics Market by Country
7.3.4 Asia Pacific Web Analytics Market by Country
7.3.4.1 China Web Analytics Market
7.3.4.1.1 China Web Analytics Market by Deployment Type
7.3.4.1.2 China Web Analytics Market by Industry Vertical
7.3.4.1.3 China Web Analytics Market by Application
7.3.4.2 Japan Web Analytics Market
7.3.4.2.1 Japan Web Analytics Market by Deployment Type
7.3.4.2.2 Japan Web Analytics Market by Industry Vertical
7.3.4.2.3 Japan Web Analytics Market by Application
7.3.4.3 India Web Analytics Market
7.3.4.3.1 India Web Analytics Market by Deployment Type
7.3.4.3.2 India Web Analytics Market by Industry Vertical
7.3.4.3.3 India Web Analytics Market by Application
7.3.4.4 South Korea Web Analytics Market
7.3.4.4.1 South Korea Web Analytics Market by Deployment Type
7.3.4.4.2 South Korea Web Analytics Market by Industry Vertical
7.3.4.4.3 South Korea Web Analytics Market by Application
7.3.4.5 Australia Web Analytics Market
7.3.4.5.1 Australia Web Analytics Market by Deployment Type
7.3.4.5.2 Australia Web Analytics Market by Industry Vertical
7.3.4.5.3 Australia Web Analytics Market by Application
7.3.4.6 Singapore Web Analytics Market
7.3.4.6.1 Singapore Web Analytics Market by Deployment Type
7.3.4.6.2 Singapore Web Analytics Market by Industry Vertical
7.3.4.6.3 Singapore Web Analytics Market by Application
7.3.4.7 Rest of Asia Pacific Web Analytics Market
7.3.4.7.1 Rest of Asia Pacific Web Analytics Market by Deployment Type
7.3.4.7.2 Rest of Asia Pacific Web Analytics Market by Industry Vertical
7.3.4.7.3 Rest of Asia Pacific Web Analytics Market by Application
7.4 LAMEA Web Analytics Market
7.4.1 LAMEA Web Analytics Market by Deployment Type
7.4.1.1 LAMEA On-premise Web Analytics Market by Country
7.4.1.2 LAMEA Cloud Web Analytics Market by Country
7.4.2 LAMEA Web Analytics Market by Industry Vertical
7.4.2.1 LAMEA Retail & ecommerce Web Analytics Market by Country
7.4.2.2 LAMEA IT & Telecom Web Analytics Market by Country
7.4.2.3 LAMEA Media & Entertainment Web Analytics Market by Country
7.4.2.4 LAMEA BFSI Web Analytics Market by Country
7.4.2.5 LAMEA Government & Defense Web Analytics Market by Country
7.4.2.6 LAMEA Travel & Hospitality Web Analytics Market by Country
7.4.2.7 LAMEA Healthcare Web Analytics Market by Country
7.4.2.8 LAMEA Other Industry Vertical Web Analytics Market by Country
7.4.3 LAMEA Web Analytics Market by Application
7.4.3.1 LAMEA Targeting & Behavioral Analysis Web Analytics Market by Country
7.4.3.2 LAMEA Social Media Management Web Analytics Market by Country
7.4.3.3 LAMEA Online Marketing Web Analytics Market by Country
7.4.3.4 LAMEA Display Advertising Optimization Web Analytics Market by Country
7.4.3.5 LAMEA Multichannel Campaign Analysis Web Analytics Market by Country
7.4.3.6 LAMEA Others Web Analytics Market by Country
7.4.4 LAMEA Web Analytics Market by Country
7.4.4.1 Brazil Web Analytics Market
7.4.4.1.1 Brazil Web Analytics Market by Deployment Type
7.4.4.1.2 Brazil Web Analytics Market by Industry Vertical
7.4.4.1.3 Brazil Web Analytics Market by Application
7.4.4.2 Argentina Web Analytics Market
7.4.4.2.1 Argentina Web Analytics Market by Deployment Type
7.4.4.2.2 Argentina Web Analytics Market by Industry Vertical
7.4.4.2.3 Argentina Web Analytics Market by Application
7.4.4.3 UAE Web Analytics Market
7.4.4.3.1 UAE Web Analytics Market by Deployment Type
7.4.4.3.2 UAE Web Analytics Market by Industry Vertical
7.4.4.3.3 UAE Web Analytics Market by Application
7.4.4.4 Saudi Arabia Web Analytics Market
7.4.4.4.1 Saudi Arabia Web Analytics Market by Deployment Type
7.4.4.4.2 Saudi Arabia Web Analytics Market by Industry Vertical
7.4.4.4.3 Saudi Arabia Web Analytics Market by Application
7.4.4.5 South Africa Web Analytics Market
7.4.4.5.1 South Africa Web Analytics Market by Deployment Type
7.4.4.5.2 South Africa Web Analytics Market by Industry Vertical
7.4.4.5.3 South Africa Web Analytics Market by Application
7.4.4.6 Nigeria Web Analytics Market
7.4.4.6.1 Nigeria Web Analytics Market by Deployment Type
7.4.4.6.2 Nigeria Web Analytics Market by Industry Vertical
7.4.4.6.3 Nigeria Web Analytics Market by Application
7.4.4.7 Rest of LAMEA Web Analytics Market
7.4.4.7.1 Rest of LAMEA Web Analytics Market by Deployment Type
7.4.4.7.2 Rest of LAMEA Web Analytics Market by Industry Vertical
7.4.4.7.3 Rest of LAMEA Web Analytics Market by Application

Chapter 8. Company Profiles
8.1 IBM Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Acquisition and Mergers:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Google, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.5.3 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 MicroStrategy, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Adobe, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisition and Mergers:
8.4.5.3 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Splunk, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.5.2 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Salesforce.com, Inc. (Tableau Software, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.6.5.2 Partnerships, Collaborations, and Agreements:
8.6.5.3 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Teradata Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc. (Yahoo!)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Product Launches and Product Expansions:
8.8.5 SWOT Analysis
8.9 At Internet Ltd.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.2.2 Partnerships, Collaborations, and Agreements:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.11 Facebook, Inc.
8.11.1 Company Overview
8.11.2 Financial Analysis
8.11.3 Regional Analysis
8.11.4 Research & Development Expense
8.11.5 Recent strategies and developments:
8.11.5.1 Product Launches and Product Expansions:
8.11.5.2 Acquisition and Mergers:
8.11.5.3 Partnerships, Collaborations, and Agreements:
8.11.6 SWOT Analysis
8.12 Microsoft Corporation
8.12.1 Company Overview
8.12.2 Financial Analysis
8.12.3 Segmental and Regional Analysis
8.12.4 Research & Development Expenses
8.12.5 Recent strategies and developments:
8.12.5.1 Product Launches and Product Expansions:
8.12.6 SWOT Analysis
Note: Product cover images may vary from those shown
3 of 3
  • IBM Corporation
  • Google, Inc.
  • MicroStrategy, Inc.
  • Adobe, Inc.
  • Splunk, Inc.
  • Salesforce.com, Inc. (Tableau Software, Inc.)
  • Teradata Corporation
  • Verizon Communications, Inc. (Yahoo!)
  • At Internet Ltd.
  • SAS Institute, Inc.
  • Facebook, Inc.
  • Microsoft Corporation
Note: Product cover images may vary from those shown
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