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Outdoor Living Products 2020

  • ID: 5006296
  • Report
  • March 2020
  • Region: Global
  • 180 Pages
  • The Freedonia Group
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This study covers the US market for consumer-grade outdoor living products for residential do-it-yourself (DIY) applications, and excludes products intended for professional or commercial use.

Outdoor living products are segmented by the following applications (and major product groups):

  • lawn and yard maintenance (lawn mowers; lawn care consumables; DIY irrigation systems; sprinklers; trimmers & edgers; & other power equipment parts, & attachments)
  • outdoor cooking, entertaining, and recreation (furniture; grills & accessories; sheds & other outdoor storage products; outdoor kitchen equipment; & patio heating products)
  • gardening (bedding & garden plants; garden consumables; watering products; pots & planters; wheeled implements; bird & wildlife products; power gardening equipment; & hand tools)
  • outdoor design and landscape materials (hardscaping; trees & shrubbery; water features; outdoor structures; & outdoor lighting)

In addition, the study highlights top consumer trends and key opportunities stemming from the fast-growing product types for each application. It also provides consumer insights based on proprietary consumer survey data and custom cross-tabs of licensed data. Furthermore, this study features comprehensive analysis of key retail and marketing trends as well as innovative product introductions.

Historical data are provided for 2019 and forecasts for 2020 and 2024 for outdoor living products at the manufacturers’ level in current dollars (i.e., not adjusted to account for inflation). Values do not take into account retail markups.

Note: Product cover images may vary from those shown
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1. Executive Summary

2. Market Size & Consumer Trends

  • Market Size & Forecast
  • Growth Comparison by Product
  • Homeownership & Property Size Trends
  • Homeownership vs. Rental Rates: Historical Trends
  • Homeownership vs. Rental Rates: Age Groups
  • Homeownership vs. Rental Rates: Annual Household Incomes
  • Owned Land & Property Size
  • Outdoor Living Trends
  • Outdoor Living for Key Demographic Groups
  • Millennials
  • Baby Boomers
  • Urbanites
  • Organic Gardening
  • Community Gardens & Green Spaces
  • Instagram-Worthy Landscapes & Other Social Media Trends
  • Water Management
  • Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping
  • Green (Vegetative) Roofing
  • Reduced Air & Noise Pollution
  • Major Factors Impacting Demand
  • Presence of Outdoor Space at Home
  • Participation in Outdoor Living Activities
  • Pool & Spa Ownership & Maintenance Trends
  • New Pool & Spa Sales
  • DIY vs. DIFM
  • Climate & Seasonality
  • Climate Change
  • Sustainability
  • Recycling & Recyclability
  • Easy-to-Use & Low-Maintenance Products
  • Easy-to-Install & Modular Products
  • Smart Technology
  • Legal & Regulatory Environment
  • Local Building Codes
  • Fire Hazards
  • Water Drainage
  • Electrical Safety
  • ANSI/OPEI Standard for Robotic, Battery-Powered, & Electric Lawn Mowers
  • Pool & Spa Regulations & Standards
  • Water Conservation Regulations
  • Laws Affecting the Manufacture of Hardscaping Products

3. Lawn & Yard Maintenance

  • Top Consumer Trends for 2020
  • Robotic & Smart Technologies
  • Improved Battery Life & Electric Equipment Performance
  • Low-Maintenance Lawns & Yards
  • DIFM Lawn Care Services
  • Sustainability
  • Sales Outlook for Major Products
  • Key Opportunities
  • Cordless Electric Equipment
  • Smart Irrigation System Controllers
  • Robotic Lawn Mowers
  • Synthetic Turf

4. Outdoor Cooking, Entertaining, & Recreation

  • Top Consumer Trends for 2020
  • Smart & Other Advanced Technologies
  • Luxury Design Elements
  • Alternative Uses for Sheds
  • Space for Outdoor Entertaining & Recreation
  • Sales Outlook for Major Products
  • Key Opportunities
  • Wooden Outdoor Storage Sheds
  • Patio Heating Products
  • Smokers, Pellet Grills, & Other Solid-Fuel Grills

5. Gardening

  • Top Consumer Trends for 2020
  • Low-Maintenance Gardening & Consumer Plant Preferences
  • Hobby Gardening
  • Adaptive Gardens
  • Reaching New DIY Gardeners
  • Sales Outlook for Major Products
  • Key Opportunities
  • Vegetable Bedding & Garden Plants
  • Organic Garden Consumables
  • Next-Generation Lightweight Hoses

6. Outdoor Design & Landscape Materials

  • Top Consumer Trends for 2020
  • Mixed Materials
  • Plush, Biodiverse Landscapes & Other Design Trends
  • Outdoor Structures That Create Indoor Feel
  • Xeriscapes & Other Low-Maintenance Landscaping
  • Sales Outlook for Major Products
  • Key Opportunities
  • Arches, Arbors, Trellises, & Pergolas
  • Cacti & Succulents
  • Clay Brick Hardscaping

7. Major Sales Channels

  • Key Distribution Outlets for Outdoor Living Products
  • Home Centers
  • E-Commerce
  • Hardware & Other Specialty Stores
  • Mass Merchandisers & Wholesale Clubs
  • Contractors

8. Appendix

  • Scope
  • Definitions
  • Abbreviations
  • Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
  • Economic Environment
  • Demographic Trends
  • Consumer Spending
  • Residential Building Construction
  • Residential Improvements & Repairs

List of Tables

Table 2-1: Outdoor Living Product Demand by Application, 2019 - 2024 (million dollars)
Table 2-2: Annual Value Demand Growth by Product Type, 2019 - 2020
Table 2-3: US Homeownership & Rental Rates, 2011 - 2019 (percent)
Table 2-4: US Homeownership & Rental Rates by Age, 2011 - 2019 (percent)
Table 2-5: US Homeownership & Rental Trends by Annual Household Income, 2011 – 2019 (percent)
Table 2-6: US Homeownership & Rental Rates, 2011 - 2019 (percent)
Table 2-7: Selected Outdoor Living Activity Participation by Age Group, 2019 (percent)
Table 2-8: Consumer Attitudes About Pool & Spa Affordability & Desirability, 2019 (percent)
Table 2-9: DIY vs. DIFM Lawn & Garden Care, 2019 (percent of consumers with a lawn, garden, or other outdoor space at home)
Table 3-1: Lawn & Yard Maintenance Demand by Product, 2019 - 2024 (million dollars)
Table 3-2: Robotic Lawn Mowers: Selected Product Introductions
Table 4-1: Outdoor Cooking, Entertaining, & Recreation Demand by Product, 2019 – 2024 (million dollars)
Table 5-1: Types of Adaptive Gardening & Related Products
Table 5-2: Gardening Product Demand by Type, 2019 - 2024 (million dollars)
Table 5-3: Consumer Priorities in Purchasing Lawn & Garden Supplies, 2019 (percent)
Table 6-1: Outdoor Design & Landscape Material Demand by Product, 2019 - 2024 (million dollars)
Table 7-1: Advantages of Indoor & Outdoor Contractors in Outdoor Living Area & Kitchen Construction
Table 8-1: Study Scope: Lawn & Yard Maintenance Products
Table 8-2: Study Scope: Outdoor Cooking, Entertaining, & Recreation Products
Table 8-3: Study Scope: Gardening Products
Table 8-4: Study Scope: Outdoor Design & Landscape Materials
Table 8-5: Relevant NAICS & SIC Codes
Table 8-6: Relevant HS Codes
Table 8-7: Abbreviations & Acronyms Used in Study
Table 8-8: Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)
Table 8-9: Population & Households, 2009 - 2024 (million persons)
Table 8-10: Personal Consumption Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)
Table 8-11: Residential Building Construction Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)
Table 8-12: Residential Improvement & Repair Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)
 
List of Figures
Figure 1-1: US Outdoor Living Products Market: 2020 Outlook
Figure 2-1: Outdoor Living Product Expenditures Per Existing House, 2007 - 2024
Figure 2-2: Urban Dwellers Percent of Total US Population, 2000 - 2023
Figure 2-3: Agreement with the Statement, “I use organic gardening products whenever available” by Age Group, 2019 (percent)
Figure 2-4: GrowNYC Community Garden in Brooklyn, NY
Figure 2-5: Instagram: #outdoorliving
Figure 2-6: Pinterest: Pollinator-Friendly Garden Board
Figure 2-7: Presence of Lawn, Garden, or Other Outdoor Space at Home by Residence Type, 2019 (percent)
Figure 2-8: Pool & Spa Access, 2019 (percent)
Figure 2-9: Pool & Spa Ownership Trends, 2019 (percent)
Figure 2-10: Pool & Spa Maintenance Trends, 2019 (percent)
Figure 2-11: Consumer Attitudes About Environmental Responsibility, 2019 (percent)
Figure 2-12: Consumer Attitudes About Recycling & Recyclability, 2019 (percent)
Figure 3-1: Consumer Attitudes About Lawn & Yard Maintenance, 2019 (percent)
Figure 3-2: Consumer Attitudes About DIY vs. DIFM Lawn & Yard Maintenance, 2019 (percent)
Figure 3-3: Consumer Attitudes About Sustainable Lawn & Yard Maintenance, 2019 (percent)
Figure 3-4: Lawn & Yard Maintenance: Demand Forecast by Product, 2020 - 2024 (% CAGR)
Figure 3-5: Cordless Electric Lawn & Yard Maintenance Equipment
Figure 3-6: Smart DIY Irrigation System Controllers
Figure 3-7: Robotic Lawn Mowers
Figure 3-8: Synthetic Turf
Figure 4-1: Promotion of She-Sheds
Figure 4-2: Heartland Promotion of Pool Shed
Figure 4-3: Leonard Buildings & Truck Accessories Bungalow Playhouse Shed
Figure 4-4: Consumer Attitudes About Outdoor Entertaining & Recreation, 2019 (percent)
Figure 4-5: Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020 - 2024 (% CAGR)
Figure 4-6: Wooden Outdoor Storage Sheds
Figure 4-7: Examples of Outdoor Heating Products
Figure 4-8: Patio Heating Products
Figure 4-9: Smokers, Pellet Grills, & Other Solid-Fuel Grills
Figure 5-1: Low-Maintenance Gardening Innovation: Tertill Weed Trimming Robot
Figure 5-2: Live Goods Product Preferences, 2019
Figure 5-3: Consumer Gardening Preferences, 2019
Figure 5-4: Home Depot Garden Club Organic Gardening Banner Ad
Figure 5-5: Gardening: Demand Forecast by Product, 2020 - 2024 (% CAGR)
Figure 5-6: Vegetable Bedding & Garden Plants
Figure 5-7: Consumer Attitudes About Organic Gardening & Fertilizer & Pesticide Use
Figure 5-8: Organic Garden Consumables
Figure 5-9: Marketing Example: Anguslvy Expandable Hose Improvements
Figure 5-10: Product Example: Lightweight Compact Hoses
Figure 5-11: Next-Generation Lightweight Hoses
Figure 6-1: Landscaping Design Trend Example: Mixed Hardscaping Materials
Figure 6-2: Consumer Landscaping Style & Design Preferences, 2019 (percent)
Figure 6-3: Product Example: Innovative Pergolas with Value-Added Features
Figure 6-4: Consumer Landscaping Maintenance & Water Usage Preferences, 2019 (percent)
Figure 6-5: Outdoor Design & Landscape Materials: Growth Forecast by Product, 2020 – 2024 (% CAGR)
Figure 6-6: Arches, Arbors, Trellises, & Pergolas
Figure 6-7: Cacti & Succulents
Figure 6-8: Clay Brick Hardscaping
Figure 7-1: Most Helpful Sources to Inform Consumer Lawn & Garden Purchases by Age Group (percent)
Figure 7-2: Home Centers: Key Products & Sales Strategies for 2020
Figure 7-3: E-Commerce: Key Products & Sales Strategies for 2020
Figure 7-4: Hardware & Other Specialty Stores: Key Products & Sales Strategies for 2020
Figure 7-5: Mass Merchandisers & Wholesale Clubs: Key Products & Sales Strategies for 2020
Figure 8-1: Annual Population Growth, 2004 - 2019 (percent)

Note: Product cover images may vary from those shown
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