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Europe Tortilla Market to 2027 - Regional Analysis and Forecasts by Nature; Source; Product type; Distribution Channel

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    Report

  • 143 Pages
  • February 2020
  • Region: Europe
  • The Insight Partners
  • ID: 5006398
UP TO OFF until Jun 30th 2024
The Europe tortilla market is accounted to US$ 4,100.7 Mn in 2018 and is expected to grow at a CAGR of 5.5% during the forecast period 2019 - 2027, to account to US$ 6,598.4 Mn by 2027.

A tortilla is a thin and flatbread made up of wheat and corn. Different types of tortillas are available in the market, including tortilla chips, taco shells, tostadas, and many more. High nutritive properties associated with a tortilla is expected to fuel the market growth. The Europe tortilla market is segmented on the basis of product type as - tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, and others. The flour tortilla segment in the Europe tortilla market is estimated to hold the largest share in the market. A flour tortilla is a type of smooth, thin flat-brown product made out of wheat flour. Originally, the tortillas were made from the corn tortilla, but later on the flour tortillas were also discovered. These tortillas are usually filled with many stuffing like beef, chopped potatoes, fried beans, cheese, and hot sauces. Tortillas sources are now not only the corns, but also the wheat flour. The tortilla products are made and are available in many flavors and variations from home-made to store and retails. Thin wheat tortillas use as the main ingredient wheat instead of masa. Flour tortillas used in dishes such as fajitas, big burritos and chimichangas are somewhat bigger and may also be thicker. The flour tortillas are easier and softer to roll. They are available in multiple flavors, taste, types etc. in the super markets, retails, food joints etc. The flour tortilla comes with many types in the food industry, and its increasing options is making its market significantly high in Europe.

The Europe tortilla market is segmented based on nature as conventional and organic. The conventional segment accounts for the largest share in the Europe tortilla market, while the organic segment also contributes a significant share in the market. The conventional tortillas are produced using raw materials, comprising of pesticidal and chemical products. The conventional form of tortillas are made with the grain that are cultivated and processed using chemical products. Many of the herbicides which are used for the growth of the tortilla sources, are now considered by the EPA as possibly causing cancer. So people in the Europe are slowly moving towards the organic tortillas. Enzymes are catalysts that are natural and biodegradable and can be used in baked goods as alternatives to chemical compounds. They modify and act on different tortilla components to extend shelf life, improve dough handling and machinability properties, enhance mixing tolerance and proofing stability, improve crumb whiteness and structure, produce a more intense crust color, and, as a result of these, allow for the replacement of chemical additives.

The Europe tortilla market is segmented based on the source of wheat and corn. The corn segment accounts for the largest share in the Europe tortilla market, while the wheat segment is estimated to be the fastest segment in the market. The corn tortilla is the traditional form of the tortilla. Many corn tortillas were developed in stores through an industrial nixtamalization process. Although traditional tortillas are made from 100% maize, they can be made from dehydrated maize flour. Corn tortillas are low in fat, low in sodium and contain calcium, potassium and fiber. Nixtamalization is an important step in improving maize tortilla's nutritional profile. Corn tortillas are an excellent source of magnesium and fiber. Fiber is essential for digestion and cardiac health, while magnesium plays an important role in your brain, heart and muscle. Consumers are considering the health factor due to the changing lifestyle.

The Europe tortilla market is segmented based on distribution channel as hypermarkets/supermarkets, convenience stores, online, and food service. The hypermarkets/supermarkets segment holds the largest share in the Europe tortilla market, while the foodservice segment holds the second largest share in the market. The sales of tortillas in supermarkets is increasing day by the day due to the increasing footfall of consumers in supermarket. Wide availability of tortilla products from various brands at lower price encouraged consumer to buy tortilla from supermarkets.

Europe tortilla market is segmented based on country as - France, Germany, Spain, UK, and Rest of Europe. France holds the largest share in the Europe tortilla market, which is followed by Spain. The food & beverage industry contributes to around 20% of the overall manufacturing market in France. The growth of the France market for tortillas is also well supported by imports from various countries. Various companies are investing in France owing to its developing food manufacturing sector. Rising consumer demands for tortilla products with diverse varieties of grains such as wheat, rice, and corn is expected to boost the France market.

Some of the players present in Europe tortilla market are Gruma, S.A.B. de C.V, PepsiCo Inc., Signature Flatbreads LTD, Liven, S.A., Aranda’s Tortilla Company, Inc., Leng-d’Or, Mexma Foods, Conagra Brands Inc., Dijo, and Super-Mex Foods amongst the others.

The overall Europe tortilla market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the Europe tortilla market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe tortilla market.

Reasons to Buy:
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe tortilla market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

Table of Contents

1. Introduction
1.1 Scope of the Study
1.2 Report Guidance
1.3 Market Segmentation
1.3.1 Europe Tortilla Market - By Product Type
1.3.2 Europe Tortilla Market - By Nature
1.3.3 Europe Tortilla Market - By Source
1.3.4 Europe Tortilla Market - By Distribution Channel
1.3.5 Europe Tortilla Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Tortilla Market Landscape
4.1 Market Overview
4.1.1 Europe PEST Analysis
5. Tortilla Market - Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Growing Demand for Plant-Based Products Offered by Manufacturers
5.1.2 High Nutritive Properties Associated with Tortilla
5.2 Key Market Restraints
5.2.1 Availability of Substitutes
5.3 Key Market Opportunities
5.3.1 Growing Demand for Organic, Non-GMO, and Gluten-Free Food Items
5.3.2 Product Promotion through E-Commerce
5.4 Future Trends
5.4.1 Increasing Inclination Toward Ready-to-Eat and Ready-to-Cook Food Items
5.5 Impact Analysis of Drivers and Restraints
6. Tortilla - Europe Market Analysis
6.1 Europe Tortilla Market Overview
6.2 Europe Tortilla Market Forecast and Analysis
7. Europe Tortilla Market Analysis - By Product Type
7.1 Overview
7.2 Europe Tortilla Market Breakdown, By Product Type, 2018 & 2027
7.3 Tortilla Chips
7.3.1 Overview
7.3.2 Europe Tortilla chips Market Revenue and Forecasts to 2027 (US$ Mn)
7.4 Taco shells
7.4.1 Overview
7.4.2 Europe Tortilla Taco Shells Market Revenue Forecasts to 2027 (US$ Mn)
7.5 Tostadas
7.5.1 Overview
7.5.2 Europe Tostadas Market Revenue and Forecasts to 2027 (US$ Mn)
7.6 Flour Tortilla
7.6.1 Overview
7.6.2 Europe Flour Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
7.7 Corn Tortilla
7.7.1 Overview
7.7.2 Europe Corn Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
7.8 Others
7.8.1 Overview
7.8.2 Europe Others Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
8. Europe Tortilla Market Analysis - By Nature
8.1 Overview
8.2 Europe Tortilla Market Breakdown, By Nature, 2018 & 2027
8.3 Conventional
8.3.1 Overview
8.3.2 Europe Conventional Tortilla Market Revenue and Forecasts to 2027 (US$ Mn)
8.4 Organic
8.4.1 Overview
8.4.2 Europe Organic Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
9. Europe Tortilla Market Analysis - By Source
9.1 Overview
9.2 Europe Tortilla Market Breakdown, By Source, 2018 & 2027
9.3 Wheat
9.3.1 Overview
9.3.2 Europe Wheat Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
9.4 Corn
9.4.1 Overview
9.4.2 Europe Corn Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
10. Europe Tortilla Market Analysis - By Distribution Channel
10.1 Overview
10.2 Europe Tortilla Market Breakdown, By Distribution channel, 2018 & 2027
10.3 Hypermarkets/Supermarkets
10.3.1 Overview
10.3.2 Europe Hypermarkets/Supermarkets Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Europe Tortilla Market in Convenience Store Revenue Forecasts to 2027 (US$ Mn)
10.5 Online
10.5.1 Overview
10.5.2 Europe Online Tortilla Market Revenue and Forecasts to 2027 (US$ Mn)
10.6 Food Service
10.6.1 Overview
10.6.2 Europe Tortilla Market in Food Service Distribution Channels Revenue and Forecasts to 2027 (US$ Mn)
11. Tortilla Market - Country Analysis
11.1 Overview
11.1.1 Europe Tortilla Market Breakdown, by Key Countries
11.1.1.1 Germany Tortilla Market Revenue and Forecast to 2027 (US$ Mn)
11.1.1.1.1 Germany Tortilla Market Breakdown, by Nature
11.1.1.1.2 Germany Tortilla Market Breakdown, by Source
11.1.1.1.3 Germany Tortilla Market Breakdown, by Product Type
11.1.1.1.4 Germany Tortilla Market Breakdown, by Distribution Channel
11.1.1.2 France Tortilla Market Revenue and Forecast to 2027 (US$ Mn)
11.1.1.2.1 France Tortilla Market Breakdown, by Nature
11.1.1.2.2 France Tortilla Market Breakdown, by Source
11.1.1.2.3 France Tortilla Market Breakdown, by Product Type
11.1.1.2.4 France Tortilla Market Breakdown, by Distribution Channel
11.1.1.3 Spain Tortilla Market Revenue and Forecast to 2027 (US$ Mn)
11.1.1.3.1 Spain Tortilla Market Breakdown, by Nature
11.1.1.3.2 Spain Tortilla Market Breakdown, by Source
11.1.1.3.3 Spain Tortilla Market Breakdown, by Product Type
11.1.1.3.4 Spain Tortilla Market Breakdown, by Distribution Channel
11.1.1.4 UK Tortilla Market Revenue and Forecast to 2027 (US$ Mn)
11.1.1.4.1 UK Tortilla Market Breakdown, by Nature
11.1.1.4.2 UK Tortilla Market Breakdown, by Source
11.1.1.4.3 UK Tortilla Market Breakdown, by Product Type
11.1.1.4.4 UK Tortilla Market Breakdown, by Distribution Channel
11.1.1.5 Rest of Europe Tortilla Market Revenue and Forecast to 2027 (US$ Mn)
11.1.1.5.1 Rest Of Europe Tortilla Market Breakdown, by Nature
11.1.1.5.2 Rest Of Europe Tortilla Market Breakdown, by Source
11.1.1.5.3 Rest Of Europe Tortilla Market Breakdown, by Product Type
11.1.1.5.4 Rest Of Europe Tortilla Market Breakdown, by Distribution Channel
12. Industry Landscape
12.1 New Development
12.2 Strategy And Business Planning
12.3 Market Initiatives
13. COMPANY PROFILES
13.1 GRUMA, S.A.B. de C.V
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 PepsiCo Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.3 Signature Flatbreads Ltd
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.4 Liven, S.A.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Aranda’s Tortilla Company, Inc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Leng-d’Or
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.7 Mexma Foods
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Conagra Brands Inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.9 Dijo
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Super-Mex Foods
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Glossary

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Gruma, S.A.B. de C.V
  • PepsiCo Inc.
  • Signature Flatbreads Ltd
  • Liven, S.A.
  • Aranda’s Tortilla Company, Inc.
  • Leng-d’Or
  • Mexma Foods
  • Conagra Brands Inc.
  • Dijo
  • Super-Mex Foods