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Ghana Telecom Operators Country Intelligence Report

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  • 40 Pages
  • February 2024
  • Region: Ghana
  • GlobalData
  • ID: 5006554
'Ghana Telecom Operators Country intelligence report' a new Country Intelligence Report, provides an executive-level overview of the telecommunications market in Ghana today, with detailed forecasts of key indicators up to 2028. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile, as well as a review of key regulatory trends.

Total telecom service revenue in Ghana will marginally grow at a five-year CAGR of 0.5% over the period of 2023-2028, primarily driven by revenue growth in mobile data and fixed broadband segments. Mobile data service revenue will grow at a CAGR of 3.8%, across the forecast period 2023-2028. This growth will be driven by growing adoption of 4G services and the anticipated launch of 5G services over the forecast period. Fixed broadband revenue will increase at a CAGR of 8.4%, driven by improving availability and adoption of fixed broadband services as operators expand their fixed networks.

The Country Intelligence Report provides in-depth analysis of the following -

  • Demographic and macroeconomic context in Ghana.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation and more.
  • Telecom services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, and mobile data markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.


  • Total telecom service revenue in Ghana will grow at a five-year CAGR of 0.5% over the period of 2023-2028.
  • Prepaid services accounted for 95% of total mobile subscriptions in 2023 and will remain the dominant service category, by subscriber share through 2028.
  • MTN Ghana will remain the leading mobile operator in terms of mobile subscriptions for 2023 followed by Vodafone Ghana and AT.

Reasons to Buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of Ghana’s telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Ghana’s mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Ghana’s telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Ghana.

Table of Contents

  • Market Highlights
  • Key takeaways
  • Country telecom market snapshot 2023-2028 (revenue and penetration)
  • Operating Environment
  • Economic outlook (population, GDP, CPI, and exchange rate)
  • Country risk index (GCRI) Q3 2023
  • Country risk analysis - Ghana compared to the AME and the world
  • Regulatory highlights and developments
  • ESG highlights and developments
  • Telecom Services Market Outlook
  • Total telecom services revenue by category, 2022-2028
  • FX impact on total telecom services revenue by category
  • Mobile Services
  • Mobile subscription penetration and subscription by device type
  • Mobile subscriptions by payment type and mobile subscriptions by technology generation, 2022-2028
  • Data usage & traffic
  • Mobile ARPU by payment type and service revenue by type
  • Fixed Services
  • Fixed service penetration and subscription
  • Fixed ARPU and service revenue by service type
  • Subscription Market Share by Service Area
  • Competitive Landscape & Company Snapshots
  • Product portfolios and positioning, service offerings by service provider, 2023
  • Company snapshot: MTN Ghana
  • Company snapshot: Vodafone Ghana
  • Company snapshot: AT Ghana
  • Appendix
  • Baseline forecast assumptions
  • Data tables
  • Glossary
  • Research methodology
  • Contact the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • MTN Ghana
  • Vodafone Ghana
  • AirtelTigo Ghana