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Portugal Telecom Operators Country Intelligence Report

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  • 43 Pages
  • March 2024
  • Region: Portugal
  • GlobalData
  • ID: 5006557
'Portugal Telecom Operators Country Intelligence Report,' a new Country Intelligence Report, provides an executive-level overview of the telecommunications market in Portugal today, with detailed forecasts of key indicators up to 2028. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and pay-TV markets, as well as a review of key regulatory trends.

Total telecom and pay-TV service revenue in Portugal, when valued in terms of local currency will grow at a CAGR of 0.4%, supported by steady growth in mobile data service revenue, pay-TV and in fixed broadband service revenue. Mobile data revenue will grow at a CAGR of 4.2% during 2023-2028. This growth will be driven by growing smartphone and M2M/IoT subscriptions, projected growth in adoption of higher ARPU-yielding 5G services and growing mobile data ARPU over the forecast period. Fixed broadband revenue will also grow, thanks to growth in fiber subscriptions, on the back of broadband network expansion efforts by operators and the government.

The Country Intelligence Report provides in-depth analysis of the following -

  • Demographic and macroeconomic context in Portugal.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, DTT migration, IoT regulations, etc.
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.


  • M2M/IoT subscription will grow during 2023-2028. This growth is supported by the focus of telecom operators and the government on M2M/IoT network expansion.
  • 5G subscriptions will account for the majority of total mobile subscriptions in 2028, driven by ongoing efforts in 5G network expansion by MNOs and the telecom regulator and 5G plan affordability.
  • Average monthly mobile voice usage in Portugal will decline to 122 minutes in 2028, with subscribers increasingly shifting to OTT-based voice communication alternatives.

Reasons to Buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of Portugal’s telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Portugal’s mobile communications, fixed telephony, and broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Portugal’s telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Portugal.

Table of Contents

  • Market Highlights
  • Key takeaways, country telecom market snapshot 2023-2028, revenue CAGR and penetration by service type, 2023 penetration in regional context
  • Operating Environment
  • Population, real GDP growth, nominal GDP, consumer price inflation, PPP-adjusted GDP per capita, exchange rates
  • Country Risk Index (GCRI)
  • Country risk analysis Portugal compared to the Europe and the world
  • Regulatory context, highlights, 5G & fixed broadband updates, multi-annual activities plan 2024-2026
  • ESG context
  • Telecom Services Market Outlook
  • Total telecom and pay-TV services revenue by category, 2022-2028
  • Mobile Services
  • Mobile subscription penetration and subscription by device type
  • Mobile subscriptions by payment type, mobile subscriptions by technology generation, 2022-2028
  • Data usage and traffic
  • Mobile ARPU by payment type and service revenue by type
  • Fixed Services
  • Fixed service penetration and subscription
  • Voice telephony by technology, fixed broadband lines by technology
  • Fixed ARPU and service revenue by service type
  • Pay-TV Services
  • Pay-TV penetration and subscription
  • Pay-TV ARPU by type and service revenue
  • Subscription market share by service area
  • Competitive Landscape & Company Snapshots
  • Product portfolios and positioning, service offerings by service provider, 2023
  • Company snapshot: MEO
  • Company snapshot: NOS
  • Company snapshot: Vodafone Portugal
  • Appendix
  • Baseline forecast assumptions
  • Data tables
  • Glossary
  • Research methodology
  • Contact the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • MEO
  • NOS
  • Vodafone Portugal
  • Lycamobile
  • NOWO
  • Portugal Telecom