India Online K-12 Supplement Market Overview, 2020-2024

The report presents the thorough analysis of online K-12 Supplement Market of India. India has become the second-largest e-learning market in the World after the US due to internet penetration over the last five years. India is also the world’s third-largest smartphone market with a number of users 369 million in 2018. It is also estimated that mobile internet users will cross 300 million by the end of 2020. The online k-12 supplement market contributed approx 70% value share in 2019 from total India's E-learning market. Through the Forecasted period market will grow with a CAGR of more than 25%.

Market Developments:

The online K-12 Supplement market is mainly split into three Class segments which are kinder gardens to 4th, 5th to 10th and 11th & 12th. 11th and 12th are further split into the Science stream, Commerce stream, and Arts stream. The Science stream poses a prominent position in the 11th and 12th class categories. Apart From the class-wise segment, also the online k-12 supplement market segmented with device preferences. In device Preferences, mobile/tablet posess more than 60% of the share, it is because of the course providers, provides install courses in the tablet.

Also, the report covers the segments by payment period and by payment mode. In the payment period, the segment is divided by one-time payment and installment, where one - time payment contributed more compare to installment. It is because of the huge discount provided by brands for a one-time payment. As digital payments are growing rapidly in India, in payment mode for k-12 supplement courses it also shows more people are preferred to pay online. Innovation is a key trend in this market. Now brand also used artificial intelligence to use the machines to analyze behavior form the learner and providing the best way to conquer the weakness of the learner.

Major Companies:

• Think and Learn Privately Limited. - Byju's
• Extra marks Education India Private Limited - ExtraMarks
• Vedantu Innovations Private Limited - Vedantu
• Greycells Media Limited - Topper Learning
• Applet Learning Systems Pvt. Ltd - Meritnation
• Toppr technologies private limited - Toppr

Considered in this report:

• India Demographics Summary
• India Education Overview
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Historical Year: FY 2014-15 to FY 2017-18
• Forecast Year: FY 2023-24

Aspects covered in the report:

• India Education Overview
• India Online K-12 supplements (Value, Volume), with analyzed historical and forecasted.
• Class wise segmentation of courses
• Higher Secondary Streamwise
• Device preferences for online k-12 supplement Learning
• Detailed analysis of payment mode and payment period
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top-performing companies
• Market recommendations

Segments Covered in the report:

By Class Segment

• kinder garden to grade 4th
• Class 5th to 10th
• Class 11th and 12th

By Device Preferences

• Mobile/Tablet
• Desktop/ Laptop

By Payment Period

• One-time payment
• Instalment

By Payment Mode

• Cash/ cheque
• Digital

The approach of the report:

The information contained in the report are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third-party sources, various press releases, government-generated reports, data from government databases, company annual reports and listing down the major companies present into the market. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future yeary.