North America Baby & Adult Diaper Market Outlook, 2029

Globally, the market is experiencing the growth in diaper industry due to increased fertility and birth rates or due to the aging population with higher life expectancy. Diapers have evolved with the time and are continuously improving in order to meet the consumer's satisfaction levels. Moreover, market trends are forcing the brands to develop new products which can compete to the international competition.

North America poses a prominent category in the global diaper market nearly generating 1/5th of the overall revenue. The North America has Unites States of America and Canada, which are two major economies. Hence, the market of these economies can affect any market globally. Besides this, Mexico, Puerto Rico, Bahamas, Panama, Costa Rica are also developing economies which contribute the market share of the North American continent.

According to the report, “North America Baby and Adult Diaper Market Outlook, 2027”, the market stood around USD 13 Billion in 2023. North America diaper market is currently being driven by several factors. The high literacy rates and widespread awareness of personal hygiene have catalysed the baby diaper market in the region.

Moreover, the surging geriatric population coupled with the increasing obesity levels have induced adult incontinence among consumers, thus, driving the adult diaper market. Apart from this, the high per capita incomes and extensive product diversity have also stimulated the market growth in the region. In addition to this, the rapid demand for biodegradable products supported by the increasing environmental concerns are projected to improve the growth prospects of the overall diaper market in the coming years.

In North America market, out of all the forms disposable diapers poses the largest share in North America's diaper market. Apart from this biodegradable diaper which are the newest trend in the diaper market have grown with the fastest rate and expected to grow with a CAGR of above 7% in forecast period. Various brands also offer custom diapers with custom prints. With new advancements in diaper industry, the diapers are also developed with new innovations such as dual strips, grip strips, wetness indicators, leak guard, gel lock, biodegradable diapers, etc.

All these innovations have let the brands to develop their products in order to serve best of quality to their customers. However, according to the Clean Air Council, in the US, people throw around 49 Mn diapers per day and make it the third-largest household garbage source. Baby diapers are one of the largest contributors to landfills and can harm animals, humans, and the environment.

The huge amount of untreated waste added to the landfills every year through plastic diapers can also pollute the groundwater. Moreover, the chemicals may cause itching and various health problems such as damaged immunity, hormone interferences, cancer, respiratory problems, etc. Thus, nowadays, consumers are demanding natural environment-friendly bio-degradable baby diapers. However, a steep decline in birth rate and fluctuation in raw material prices and reduced profit margins are major factors hindering the North American baby diaper market's growth during the forecast period.

The US is among the major market for healthcare and hygiene products in North America. Adult diapers are being increasingly used due to the growing awareness regarding personal hygiene among the people. The escalating population and rising spending capacities have been other factors that contribute to the rise and expansion of the adult diapers market in this region. Shelter homes for elderly population, which are operating in an increasingly large number, are among the major adult diaper demand generators. The US has also reported the rising cases of Adult Baby-Diaper Lovers (ABDL) phenomena. North America is now eyeing on Adult diaper rather than baby diaper due to declining birth rate and fertility rate.

With the emerging diseases in the world, the adult diapers were developed which can serve the adult incontinence. Incontinence can occur due to several diseases such as UT infections, prostate infections and also, aging is also one of the reasons. Hence, this emphasised the diaper industry to develop the adult diapers for the needy ones. Adult diapers are available in several sizes and fits such as briefs, adhesive taped, pull up, pants, etc. These diapers were also developed ultra-soft so that they can provide utmost comfort and safety. The key players of the North American Diaper Market are Kimberly Clark, Procter & Gamble, SCA Hygiene, Johnson & Johnson, and several other domestic ones.

COVID-19 Impacts

The COVID-19 pandemic first began in Wuhan (China) in December 2019, and since then, it has spread at a fast pace worldwide. As of May 2020, the US and Canada are among the most-affected countries in North America in terms of confirmed cases and reported deaths. According to the latest WHO figures, there are ~5,939,234 confirmed cases globally, including 367,255 deaths. COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global consumer goods industry is one of the major segments suffering serious disruptions in the form of supply chain breaks and manufacturing disruptions due to lockdown and office shutdowns.

China is the global hub of manufacturing and the largest raw material supplier for various industries. The lockdown of various plants and factories in regions such as Asia Pacific and Europe is affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales. These factors have also affected the adult diapers market in North America.

Major Companies considered in the report

Procter & Gamble, Kimberly & Clark Corporation, Unicharm Corporation, Domtar Corporation, Ontex Group, Kao Corporation, Hengan International Group company, Johnson & Johnson, Drylock Technologies, Paul Hartmann AG, First Quality Enterprises, Inc, Medline Industries, Inc, Bumkins Inc, The Honest Company, Cotton Babies Inc, Bumberry.

Considered in the report

• Geography: North America
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Covered in the report

• Global diaper market
• Global baby diaper market
• North America baby diaper market
• Global adult diaper market
• North America adult diaper market
• Market trends & developments
• Key facts about the leading market players

How it will help solving your strategic decision-making process?

• Global diaper market scenario (historical & forecast)
• Global diaper market size (baby & adult)
• Global diaper market share (by company, type, region, country)
• Global baby diaper market scenario (historical& forecast)
• Global baby diaper size(historical & forecast)
• Global baby diaper market share (by country, company, type, region)
• North America diaper market scenario(historical& forecast - baby & adult)
• North America diaper market size(baby & adult)
• North America diaper market share (by country, company, type, region)
• Global adult market scenario (historical & forecast)
• Global adult diaper size(historical & forecast)
• Global adult diaper market share (by company, region, country)
• Market trends & developments
• Company profiles of leading companies

Intended audience

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of diaper market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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