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Tunisia Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

  • ID: 5009054
  • Report
  • March 2020
  • Region: Tunisia
  • 109 pages
  • IMARC Group
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FEATURED COMPANIES

  • L’Epi D’Or
  • La Rose Blanche Group
  • Medilife
  • MORE
The Tunisia couscous market grew at a CAGR of around 5% in value terms during the historical period of 2014-2019. Couscous refers to a type of North African food that is prepared by crushed and steamed semolina made of durum wheat. Apart from being versatile and economical, couscous is loaded with nutritional qualities and provides macro and micro-nutrients required in a balanced diet. Couscous is the national dish of Tunisia and is generally served as a main course by combining sauces, meat, and vegetables, or as dessert, salad, sides, etc.

Owing to the growing working population with hectic and stressful lifestyles; convenient and easy-to-cook food products, such as couscous, have gained increasing popularity in the region. Furthermore, the rapid consumer shift towards high-protein and low-calorie diet in Tunisia has further catalyzed the demand for couscous. Additionally, couscous is convenient, affordable, and can be used in various traditional Tunisian recipes by mixing it with lamb meat, fish meat, or dry fruits, etc. Moreover, catalyzed by the rapid growth of the foodservice sector, along with the strengthening of retail channels in the country, the consumption of couscous is expected to rise in the coming years. Looking forward, the market volume is expected to continue its strong growth during the forecast period.

Report Scope:

Market Breakup by Thickness

Fine Couscous
Medium Couscous
Thick Couscous

Market Breakup by SKUs

1 Kg
5 Kg
25 Kg
Others

Market Breakup by Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Independent Retailers
Online
Others

Competitive Landscape:

The report has also examined the competitive landscape of the market and some of the key players include L'Epi D'Or, La Rose Blanche Group, La Société des Industries Alimentaires Maghrébine (SIAM), Medilife, and Societe Les Industries Alimentaires Randa SA (SIA RANDA).

Key Questions Answered in This Report:
  • How has the Tunisia couscous market performed so far and how will it perform in the coming years?
  • What is the breakup of the Tunisia couscous market based on the thickness?
  • What is the breakup of the Tunisia couscous market based on the SKUs?
  • What is the breakup of the Tunisia couscous market based on the distribution channel?
  • What are the key driving factors and challenges in the Tunisia couscous market?
  • What is the structure of the Tunisia couscous market and who are the key players?
  • What is the degree of competition in the Tunisia couscous market?
  • What is the market share of key players in the Tunisia couscous market?
  • What is the market share of key brands in the Tunisia couscous market?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • L’Epi D’Or
  • La Rose Blanche Group
  • Medilife
  • MORE
1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Tunisia Couscous Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Forecast

6 Market Breakup by Thickness
6.1 Fine Couscous
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Medium Couscous
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Thick Couscous
6.3.1 Market Trends
6.3.2 Market Forecast

7 Market Breakup by SKUs
7.1 1 Kg
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 5 Kg
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 25 Kg
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast

8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Independent Retailers
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast

9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats

10 Value Chain Analysis
10.1 Overview
10.2 Inbound Logistics
10.3 Operations
10.4 Outbound Logistics
10.5 Marketing and Sales

11 Prices Analysis

12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Competitive Landscape
13.1 Market Structure
13.2 Key Players Product Benchmarking
13.3 Key Players & Brands Market Share
13.4 Profiles of Key Players
13.4.1 L’Epi D’Or
13.4.1.1 Company Overview
13.4.1.2 Product Portfolio
13.4.1.3 SWOT Analysis
13.4.2 La Rose Blanche Group
13.4.2.1 Company Overview
13.4.2.2 Product Portfolio
13.4.2.3 SWOT Analysis
13.4.3 La Société des Industries Alimentaires Maghrébine (SIAM)
13.4.3.1 Company Overview
13.4.3.2 Product Portfolio
13.4.3.3 SWOT Analysis
13.4.4 Medilife
13.4.4.1 Company Overview
13.4.4.2 Product Portfolio
13.4.4.3 SWOT Analysis
13.4.5 Societe Les Industries Alimentaires Randa SA (SIA RANDA)
13.4.5.1 Company Overview
13.4.5.2 Product Portfolio
13.4.5.3 SWOT Analysis
Note: Product cover images may vary from those shown
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  • L’Epi D’Or
  • La Rose Blanche Group
  • La Société des Industries Alimentaires Maghrébine (SIAM)
  • Medilife
  • Societe Les Industries Alimentaires Randa SA (SIA RANDA).
Note: Product cover images may vary from those shown
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