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Morocco Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

  • ID: 5009055
  • Report
  • March 2020
  • Region: Morocco
  • 107 pages
  • IMARC Group
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FEATURED COMPANIES

  • Atlas Couscous
  • DALIA Corp.
  • DARI
  • FORAFRIC MAROC
  • KAYNA Group.
  • MORE
The Morocco couscous market grew at a CAGR of around 5% during the historical period of 2014-2019. Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous is healthy, convenient, easy-to-make, delicious, offers versatility, and comes with health claims such as gluten-free and whole-grain food. In Morocco, the prevalent trend of westernization has led to the introduction of newer and innovative couscous preparation recipes.

In recent times, the rising consumer health consciousness towards high obesity levels have augmented the consumption of couscous, accounting to its low-caloric value and high protein/fiber content. Furthermore, the increasing demand for ready-to-eat food items, coupled with the wide availability of traditional, canned, frozen, microwavable couscous variants across the Moroccan retail channels, has been supporting the market growth. Additionally, the introduction of flavored and organic couscous products caters to the changing tastes and preferences of the Moroccan population. Looking forward, the market is anticipated to witness a significant growth during the forecast period of 2020-2025.

Report Scope:

Market Breakup by Thickness

Fine Couscous
Medium Couscous
Thick Couscous

Market Breakup by SKUs

1 Kg
5 Kg
25 Kg
Others

Market Breakup by Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Independent Retailers
Online
Others

Competitive Landscape:

The report has also examined the competitive landscape of the market and some of the key players include Atlas Couscous, Complexe Alimentaire Zine (CALZ), DALIA Corp., DARI, FORAFRIC MAROC, and KAYNA Group.

Key Questions Answered in This Report:
  • How has the Morocco couscous market performed so far and how will it perform in the coming years?
  • What is the breakup of the Morocco couscous market based on the thickness?
  • What is the breakup of the Morocco couscous market based on the SKUs?
  • What is the breakup of the Morocco couscous market based on the distribution channel?
  • What are the key driving factors and challenges in the Morocco couscous market?
  • What is the structure of the Morocco couscous market and who are the key players?
  • What is the degree of competition in the Morocco couscous market?
  • What is the market share of key players in the Morocco couscous market?
  • What is the market share of key brands in the Morocco couscous market?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Atlas Couscous
  • DALIA Corp.
  • DARI
  • FORAFRIC MAROC
  • KAYNA Group.
  • MORE
1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Morocco Couscous Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Forecast

6 Market Breakup by Thickness
6.1 Fine Couscous
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Medium Couscous
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Thick Couscous
6.3.1 Market Trends
6.3.2 Market Forecast

7 Market Breakup by SKUs
7.1 1 Kg
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 5 Kg
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 25 Kg
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast

8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Independent Retailers
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast

9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats

10 Value Chain Analysis
10.1 Overview
10.2 Inbound Logistics
10.3 Operations
10.4 Outbound Logistics
10.5 Marketing and Sales

11 Price Analysis

12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Competitive Landscape
13.1 Market Structure
13.2 Key Players Product Benchmarking
13.3 Key Players & Brands Market Share
13.4 Profiles of Key Players
13.4.1 Atlas Couscous
13.4.1.1 Company Overview
13.4.1.2 Product Portfolio
13.4.1.3 SWOT Analysis
13.4.2 Complexe Alimentaire Zine (CALZ)
13.4.2.1 Company Overview
13.4.2.2 Product Portfolio
13.4.2.3 SWOT Analysis
13.4.3 DALIA Corp.
13.4.3.1 Company Overview
13.4.3.2 Product Portfolio
13.4.3.3 SWOT Analysis
13.4.4 DARI
13.4.4.1 Company Overview
13.4.4.2 Product Portfolio
13.4.4.3 SWOT Analysis
13.4.5 FORAFRIC MAROC
13.4.5.1 Company Overview
13.4.5.2 Product Portfolio
13.4.5.3 SWOT Analysis
13.4.6 KAYNA Group
13.4.6.1 Company Overview
13.4.6.2 Product Portfolio
13.4.6.3 SWOT Analysis
13.5 List of Other Moroccan Players
Note: Product cover images may vary from those shown
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  • Atlas Couscous
  • Complexe Alimentaire Zine (CALZ)
  • DALIA Corp.
  • DARI
  • FORAFRIC MAROC
  • KAYNA Group.
Note: Product cover images may vary from those shown
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