Digital Media Adapters Market - Forecast from 2020 to 2025

Global Digital Media Adapters market is projected to grow at a CAGR of 3.91% during the forecast period, reaching a total market size of US$17.204 billion in 2025 from US$13.664 billion in 2019

Digital Media Adapters are devices used for connecting a computer to a home media system that enables the transfer of digital files and audio content to and from electronic and media devices. Digital media adapters are majorly used for viewing the video content; these are small set-top boxes or dongles that pose a built-in Wi-Fi network and HDMI ports for connecting to a television. The market for digital media adapter is driving due to increasing broadband speed which is making people use more of the internet and view more content online. The penetration of the internet has grown double fold in a decade from 22.96% individuals using the internet to 49.72% individuals using the internet in 2017.

Rising disposable income and changing lifestyles is encouraging the use of advanced and innovative home theatre solutions. The growing popularity of web series or Video on Demand (VoD) is another major factor that is bolstering the market growth of digital media adapters across the globe. The availability of speedy internet and proliferation of smartphones has resulted in the rapid rise in demand for VoD. People have started viewing more of online video content with more availability of web-series. Many media adapters’ manufacturers have a pre-defined list of channels that are embedded in the media adapters itself. The user can select from the list of available channels and view the content for free of cost or by buying its subscription.

Demand for digital media adapters is also increasing with growing penetration of all-in-one smart TVs because of the more popular method for receiving and watching so-called over-the-top (OTT) content through digital media adapters (DMAs). Internet services have made it easy for the user to locate video media of a television program and access it through a computer and then using digital media adapter to stream it over the television set, thereby driving the market of digital media adapters. Digital media adapters market is poised to witness positive growth during the next five years owing to the increasing online media platforms and rising viewership.

The global digital market has been segmented on the basis of connectivity, content, and geography. By connectivity, the market is segmented as wired and wireless. The market is further segmented by content as audio and video.

The emerging popularity of wireless digital media adapters

There is a rise in demand for wireless digital media adapters because these devices are positioned as devices optimized for cord-cutters that break traditional cable, satellite, and telco TV services. Increase in trend of digital media adapters being developed as the size of the USB thumb drive to remove clutter around the set, and in some cases to provide streaming services to TVs mounted in tricky locations where running a lot of wires is a problem. Digital media adapters are coming with inbuilt Wi-Fi for wireless connection from computers, smartphones, or tablets to television screens for connectivity without wires. This help in solving the problem of connecting a lot of wires for different reason like audio/visual, A/V cabinet or wall mount. The market for wired digital media adapters is being driven as these adapters are used where there is a requirement of permanent placement of media adapter.

Video content segment to have a significant share

Streaming services are increasing the demand for digital media adapters, combined with increasing video content which is majorly driving the market of digital media adapters. Popular media adapters like Apple TV, Fire TV, and Roku are coming with an inbuilt pre-defined list of channels embedded in the media adapters itself for providing customers with their own streaming services. The company does even offers a discount on subscription of streaming services if customers purchase their digital media adapters. Audio content is usually used by connecting home theater systems with the computer, smartphone or tablet. Streaming quality is high with digital media adapters and it even solves the problem of sudden freeze-frame and enables uninterrupted and refined user experience, thus driving the digital media adapters market.

North America leads the global digital media adapters market

Regionally, the digital media adapter market is classified into North America, South America, Europe, the Middle East, and Africa, and the Asia Pacific. North America holds the major market share in the global digital media adapters market. This dominance is attributed to the presence of established network infrastructure, early adoption of advanced technology and high demand for video streaming solutions in the region. The presence of major market players in the region and high adoption of smart home entertainment solutions is further contributing to the high demand for digital media adapters, thus positively impacting the market growth of digital media adapters in this region. The Asia Pacific will witness the fastest regional market growth owing to the rising demand for smart TVs and the growing OTT market with the presence of top OTT platforms such as Amazon Prime, Sony Liv, and Netflix in APAC countries. South America and Middle East and Africa regional markets will also witness a considerable market growth owing to the rising spending on smart home solutions and increasing demand for video streaming

The major players covered as a part of this report are Roku Inc., Apple Inc., Google Inc.,Amazon.com, Inc.,NETGEAR®, Cisco Systems, VIZIO, Inc., Samsung, and Magna-Tech Electronic Co., Inc. Companies are adopting various growth strategies such as new product launches, M&A, and partnerships to expand their global footprint. Prominent players in the global digital media adapters market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last year. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered along with the recent deals and investments of these important players in the global digital media adapters market.

Segmentation

By Connectivity

• Wired
• Wireless

By Content

• Audio
• Video

By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• United Kingdom
• Spain
• Others

Middle East and Africa

• Saudi Arabia
• Israel
• UAE
• Others

Asia Pacific

• China
• Japan
• South Korea
• India
• Others