India White Putty Market, By Surface of Application (Interior & Exterior), By Purity (99% & >99%), By Pack Size, By Type (Cement Based and Acrylic Based), By End Use, Competition, Forecast & Opportunities, 2025

The White Putty demand in India witness a CAGR of more than 9% during 2015-2019 and is anticipated to grow at around 11% during the forecast period. Putty is a fine white colored substance that is used to provide a smooth surface on the walls. It is a linseed-oil based product with high plasticity, used to fix glass panes into frames and to fill cracks or holes in woodwork, among others. Additionally, putties can be used for firestopping as well as for padding of electrical outlet boxes in fire-resistance rated drywall assemblies. In this case, hydrates in the putty produce an endothermic reaction to mitigate heat transfer to the unexposed side.

Growing population, improving standard of living, increase in income levels and changing lifestyles, rising urbanization and government infrastructure plans are some of the vital factors driving the white putty market. Additionally, the use of white putty before paint increases the life of paint. The best part about wall putty is that it can be used on both dry and wet walls and can be applied on interior as well as exterior wall finishing.

The India White Putty Market is segmented based on type, surface of application, purity, pack size, end-use, region and company. Based on type, market is bifurcated into cement based and acrylic based, with the cement based segment dominating the market. On the basis of application segment, the market is categorized into interior and exterior, with the former accounting for the majority market share. The ‘cement based’ and ‘interior’ segment are dominating the market for by type and surface of the application segment respectively, owing to the use of white putty for preparing the walls before paint by smoothening them. Also, it is easy to apply putty in interior surfaces. Based on purity, the market can be divided into 99% and >99%. The >99% purity segment is expected to hold significant market share since most of the established brands are claiming for 100% purity of their product. Based on end-use, the market can be fragmented into residential, commercial, industrial and infrastructure. The residential segment is expected to dominate the market during forecast period attributable to the use of putty before paint and for other purposes such as cracks and holes filling, padding electric boxes, etc., in the residential sector.

Major players operating in the white putty market include UltraTech Cement Ltd., J.K. Cement Limited, Asian Paints Limited, AkzoNobel India Ltd., Kansai Nerolac Paints Limited, Berger Paints India Limited, Sika India Pvt. Ltd., Walplast Products Pvt. Ltd., Sakarni Plastic (India) Private Limited, Surya Wall Care Chem Pvt. Ltd., among others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

• Historical Years: 2015-2018
• Base Year: 2019
• Estimated Year: 2020
• Forecast Period: 2021–2025

Objective of the Study:

• To analyze and forecast the market size of the India White Putty Market.
• To classify and forecast the India White Putty Market based on type, surface of application, purity, pack size, end-use, company and regional distribution.
• To identify drivers and challenges for the India White Putty Market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the India White Putty Market.
• To conduct pricing analysis for the India White Putty Market.
• To identify and analyze the profile of leading players operating in the India White Putty Market.

The author performed both primary as well as exhaustive secondary research for this study. Initially, researchers sourced a list of white putty manufacturers across the country. Subsequently, the author conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, researchers could include the manufacturers which could not be identified due to the limitations of secondary research. The author analyzed the manufacturers, distribution channels and presence of all major players across the country.

Researchers calculated the market size of the India White Putty Market by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. researchers sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:

• White putty manufacturers, suppliers, distributors and other stakeholders
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to white putty
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, the India White Putty Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Type:

• Cement Based
• Acrylic Based

Market, By Surface of Application:

• Interior
• Exterior

Market, By Purity:

• 99%
• >99%

Market, By Pack Size:

• Up to 5Kg
• 20Kg
• 30Kg
• 40Kg & Above

Market, By Region:

• North
• South
• East
• West

Market, By End-Use:

• Residential
• Commercial
• Industrial
• Infrastructure

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the India White Putty Market.

Available Customizations:
With the given market data, the author offers customizations according to a client's specific needs.

Please note: With the Enterprise license, the PDF product is printable and editable and comes with a market data excel sheet.