+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Baby Stroller Market - Global Outlook and Forecast 2020-2025

  • ID: 5011309
  • Report
  • April 2020
  • Region: Global
  • 306 pages
  • Arizton
UP TO OFF
until Aug 15th 2021
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Get an in-depth analysis of COVID-19 impact on global baby stroller market.

The baby stroller market is expected to grow at a CAGR of over 6% during the period 2019–2025.

The global stroller market is primarily driven by high birth rates in APAC and Middle Eastern countries. Brazil, Iran, and Saudi Arabia are expected to witness a stable growth rate in the baby stroller market size over the next five years. Increasing healthcare facilities, declining infant mortality rates, and rising disposable incomes in these regions are expected to aid the growth during the forecast period. The launch of hospital-oriented schemes in governmental hospitals in APAC and Middle Eastern regions provides equal access to inpatient care, reduce healthcare expenditures, and increase awareness about body hygiene. With the improvement in healthcare and reduced mortality rate, opportunities to provide value-oriented baby care products and accessories in these regions increases the demand and preference for baby strollers.

The following factors are likely to contribute to the growth of the baby stroller market during the forecast period:
  • Reduced Infant Mortality due to Healthcare Advancements
  • Expansion of Nuclear Families & Growth in Women Employment
  • Growth in e-stroller
The study considers the present scenario of the baby stroller market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent companies operating in the market.

Baby Stroller Market: Segmentation

This research report includes detailed market segmentation by product type, seat type, distribution, and geography. Standard strollers have a high preference among parents. Durability and versatility are the major factors that are making these prams highly popular. However, certain common features that influence consumer buying behavior include well-padded seats, convertible designs, canopy expansion, shock absorption, telescoping handlebars, roomy baskets are likely to increase adoption. A majority of demand can be witnessed from countries such as India, Malaysia, Indonesia, Thailand, on account of the increase in disposable incomes and growth in nuclear families.

While single strollers are the dominant segment in terms of revenue and unit shipment, the rise in the number of second and third childbirths, especially in the urban areas of MEA, Latin America, APAC, and certain parts of Europe has increased the demand for double prams. Further, affluent parents and consumer groups of US and Western European countries invest in expensive convertible prams that can be customized to accommodate the second child when needed. Convertible strollers are expected to witness an increase in demand during the forecast period. The segment is expected to grow at a CAGR of over 4% during the forecast period. The APAC region is estimated to pose an incremental revenue of over $150 million in the next five years.

As prams are comparatively expensive and require a lot of pre-purchase research as parents are willing to invest in high-quality and durable strollers, which contribute to the growth of offline distribution stores such as supermarkets, hypermarkets, departmental and specialty stores. The penetration of offline stores is more prominent in APAC and Latin America, where the awareness and benefits of baby prams are comparatively low. As most of the end-users in the region are first-time buyers, they tend to be more experimental in their purchase decisions. However, the increasing number of young parent communities and the growing relevance of consumer education on childcare have contributed to the popularity of online marketplaces for baby products. The trend of e-commerce sites and internet penetration has enforced the majority of parents to rely on online sources to compare several brands. With North America and Europe being major markets for the online distribution channel, APAC and Latin America are expected to witness rapid growth in the online segment during the forecast period.

Market Segmentation by Product Type
  • Standard
  • Lightweight
  • Jogging
  • Travel Systems
Market Segmentation by Seat Type
  • Single
  • Double
Market Segmentation by Distribution
  • Offline
  • Online
Insights by Geography

The penetration and acceptance of prams is high in North America and Europe. However, China, with more childbirths annually, has contributed to the growth of the APAC market along with considerable revenue generation from South Korea, Japan, and Australia. The preference of prams is region-centric, and the importance is given based on demography, age, lifestyle, and geographical trends. For instance, despite a large difference in the number of units sold in the baby stroller market in APAC and North America, the high selling price in the US and Canada can be a major differentiator that can pose a challenge to APAC vendors.

Market Segmentation by Geography

Europe
  • Spain
  • Germany
  • Italy
  • France
  • UK
North America
  • US
  • Canada
APAC
  • South Korea
  • China
  • Japan
  • Australia
  • India
Latin America
  • Brazil
  • Mexico
MEA
  • Turkey
  • Saudi Arabia
  • South Africa
  • UAE
Insights by Vendor

The global baby stroller market is highly fragmented, and the market is characterized by the presence of diversified global, regional, and local vendors. With global players increase their footprint in the market due to vast infrastructure and R&D support, regional vendors may find it increasingly difficult to compete in terms of reliability, technology, and price. The competitive environment is likely to intensify further with an increase in innovations and M&As. In this competitive environment, vendors have to develop innovative prams and incontinence products with a high focus on safety and convenience.

Key Vendors
  • Artsana
  • Newell
  • Dorel
  • Goodbaby
  • Uppababy
Other Vendors
  • Evenflo
  • Bumbleride
  • Bugaboo
  • Britax
  • Brevi Milano
  • Baby Trend
  • Stokke AS
  • Hauck
  • ABC Design
  • Emmaljunga
  • Peg Perego
  • Seebaby
  • My Babiie
  • Shenma
  • Roadmate
  • Combi
  • Air Buggy
  • Babyhug
  • Joovy
  • R for Rabbit
  • Nuna
  • Thule
  • Joolz
  • Hartan
  • iCandy
  • Babyzen
  • Maclaren
  • Aprica
Key Market Insights
The analysis of the baby stroller market provides sizing and growth opportunities for the period 2020–2025.
  • Provides comprehensive insights on the latest industry trends, forecast, and growth drivers in the market.
  • Includes a detailed analysis of growth drivers, challenges, and investment opportunities.
  • Delivers a complete overview of segments and the regional outlook of the market.
  • Offers an exhaustive summary of the vendor landscape, competitive analysis, and key strategies to gain competitive advantage.
Note: Product cover images may vary from those shown
1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope Of The Study
4.4 Market Segments
4.4.1 Market Segmentation by Product Type
4.4.2 Market Segmentation by Seat Type
4.4.3 Market Segmentation by Distribution
4.4.4 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview

8 Market Opportunities & Trends
8.1 Growing Popularity Of E-Strollers
8.2 Rise in Eco-Friendly Strollers
8.3 Rise in Travel Systems

9 Market Growth Enablers
9.1 Reduced Infant Mortality Due to Healthcare Advancements
9.2 Rise in Social Media Campaigns
9.3 Expanding Nuclear Families & Rising Women Employment

10 Market Restraints
10.1 Unexpected End-User Sociography
10.2 High Cost & Low Penetration in Developing Economies

11 Market Landscape
11.1 Market Overview
11.2 Market Size & Forecast (Revenue & Units)
11.3 Five Forces Analysis
11.3.1 Threat of New Entrants
11.3.2 Bargaining Power of Suppliers
11.3.3 Bargaining Power of Buyers
11.3.4 Threat of Substitutes
11.3.5 Competitive Rivalry

12 Product Type
12.1 Market Snapshot & Growth Engine (Revenue)
12.2 Market Snapshot & Growth Engine (Units)
12.3 Market Overview
12.4 Market Size & Forecast: Product Segmentation
12.4.1 Revenue
12.4.2 Unit
12.5 ASP: Product Segmentation
12.6 Lightweight
12.6.1 Market Size & Forecast (Revenue & Units)
12.6.2 Market by Geography (Revenue & Units)
12.6.3 Pricing Analysis
12.7 Standard
12.7.1 Market Size & Forecast (Revenue & Units)
12.7.2 Market by Geography (Revenue & Units)
12.7.3 Pricing Analysis
12.8 Jogging
12.8.1 Market Size & Forecast (Revenue & Units)
12.8.2 Market by Geography (Revenue & Units)
12.8.3 Pricing Analysis
12.9 Travel Systems
12.9.1 Market Size & Forecast (Revenue & Units)
12.9.2 Market by Geography (Revenue & Units)
12.9.3 Pricing Analysis

13 Seat Type
13.1 Market Snapshot & Growth Engine (Revenue)
13.2 Market Snapshot & Growth Engine (Units)
13.3 Market Overview
13.4 Market Size & Forecast: Seat Type
13.4.1 Revenue
13.4.2 Unit Shipment
13.5 ASP: Seat Type
13.6 Single
13.6.1 Market Size & Forecast (Revenue & Units)
13.6.2 Market by Geography (Revenue & Units)
13.6.3 Pricing Analysis
13.7 Double
13.7.1 Market Size & Forecast (Revenue & Units)
13.7.2 Market by Geography (Revenue & Units)
13.7.3 Pricing Analysis

14 Distribution
14.1 Market Snapshot & Growth Engine (Revenue)
14.2 Market Snapshot & Growth Engine (Units)
14.3 Market Overview
14.4 Online
14.4.1 Market Size & Forecast (Revenue & Units)
14.4.2 Market by Geography (Revenue & Units)
14.4.3 Pricing Analysis
14.5 Offline
14.5.1 Market Size & Forecast (Revenue & Units)
14.5.2 Offline Channels by Type
14.5.3 Market by Geography (Revenue & Units)
14.5.4 Pricing Analysis

15 Geography
15.1 Market Snapshot & Growth Engine (Revenue)
15.2 Market Snapshot & Growth Engine (Units)
15.3 Geographic Overview
15.4 Market Size & Forecast: Geography
15.4.1 Revenue
15.4.2 Unit
15.5 ASP: Geography

16 North America
16.1 Market Overview
16.2 Market Size & Forecast (Revenue & Units)
16.3 Product Type
16.3.1 Market Size & Forecast (Revenue)
16.3.2 Market Size & Forecast (Unit)
16.3.3 Pricing Analysis by Product Type
16.4 Seat Type
16.4.1 Market Size & Forecast (Revenue)
16.4.2 Market Size & Forecast (Unit)
16.4.3 Pricing Analysis by Seat Type
16.5 Distribution
16.5.1 Market Size & Forecast (Revenue)
16.5.2 Market Size & Forecast (Unit)
16.5.3 Pricing Analysis by Distribution Type
16.6 Key Countries (Units)
16.7 Key Countries (Revenue)
16.7.1 US: Market Size & Forecast
16.7.2 Canada: Market Size & Forecast

17 APAC
17.1 Market Overview
17.2 Market Size & Forecast (Revenue & Units)
17.3 Product Type
17.3.1 Market Size & Forecast (Revenue)
17.3.2 Market Size & Forecast (Units)
17.3.3 Pricing Analysis by Product Type
17.4 Seat Type
17.4.1 Market Size & Forecast (Revenue)
17.4.2 Market Size & Forecast (Units)
17.4.3 Pricing Analysis by Seat Type
17.5 Distribution
17.5.1 Market Size & Forecast (Revenue)
17.5.2 Market Size & Forecast (Units)
17.5.3 Pricing Analysis by Distribution Type
17.6 Key Countries (Units)
17.7 Key Countries (Revenue)
17.7.1 China: Market Size & Forecast
17.7.2 Japan: Market Size & Forecast
17.7.3 South Korea: Market Size & Forecast
17.7.4 Australia: Market Size & Forecast
17.7.5 India: Market Size & Forecast

18 Europe
18.1 Market Overview
18.2 Market Size & Forecast (Revenue & Units)
18.3 Product Type
18.3.1 Market Size & Forecast (Revenue)
18.3.2 Market Size & Forecast (Units)
18.3.3 Pricing Analysis by Product Type
18.4 Seat Type
18.4.1 Market Size & Forecast ((Revenue)
18.4.2 Market Size & Forecast (Units)
18.4.3 Pricing Analysis by Seat Type
18.5 Distribution
18.5.1 Market Size & Forecast (Revenue)
18.5.2 Market Size & Forecast (Units)
18.5.3 Pricing Analysis by Distribution Type
18.6 Key Countries (Units)
18.7 Key Countries (Revenue)
18.7.1 UK: Market Size & Forecast
18.7.2 Germany: Market Size & Forecast
18.7.3 France: Market Size & Forecast
18.7.4 Italy: Market Size & Forecast
18.7.5 Spain: Market Size & Forecast

19 Latin America
19.1 Market Overview
19.2 Market Size & Forecast (Revenue & Units)
19.3 Product Type
19.3.1 Market Size & Forecast (Revenue)
19.3.2 Market Size & Forecast (Unit)
19.3.3 Pricing Analysis by Product Type
19.4 Seat Type
19.4.1 Market Size & Forecast (Revenue)
19.4.2 Market Size & Forecast (Unit)
19.4.3 Pricing Analysis by Seat Type
19.5 Distribution
19.5.1 Market Size & Forecast (Revenue)
19.5.2 Market Size & Forecast (Unit)
19.5.3 Pricing Analysis by Distribution Type
19.6 Key Countries (Units)
19.7 Key Countries (Revenue)
19.7.1 Brazil: Market Size & Forecast
19.7.2 Mexico: Market Size & Forecast

20 Middle East & Africa
20.1 Market Overview
20.2 Market Size & Forecast (Revenue & Unit)
20.3 Product Type
20.3.1 Market Size & Forecast (Revenue)
20.3.2 Market Size & Forecast (Unit)
20.3.3 Pricing Analysis by Product Type
20.4 Seat Type
20.4.1 Market Size & Forecast (Revenue)
20.4.2 Market Size & Forecast (Unit)
20.4.3 Pricing Analysis by Seat Type
20.5 Distribution
20.5.1 Market Size & Forecast (Revenue)
20.5.2 Market Size & Forecast (Unit)
20.5.3 Pricing Analysis by Distribution Type
20.6 Key Countries (Units)
20.7 Key Countries (Revenue)
20.7.1 South Africa: Market Size & Forecast
20.7.2 Saudi Arabia: Market Size & Forecast
20.7.3 UAE: Market Size & Forecast
20.7.4 Turkey: Market Size & Forecast

21 Competitive Landscape
21.1 Competition Overview

22 Key Company Profiles
22.1 Artsana
22.1.1 Business Overview
22.1.2 Product Offerings
22.1.3 Key Strengths
22.1.4 Key Strategies
22.1.5 Key Opportunities
22.2 NEWELL
22.2.1 Business Overview
22.2.2 Product Offerings
22.2.3 Key Strengths
22.2.4 Key Strategies
22.2.5 Key Opportunities
22.3 DOREL
22.3.1 Business Overview
22.3.2 Product Offerings
22.3.3 Key Strengths
22.3.4 Key Strategies
22.3.5 Key Opportunities
22.4 Goodbaby
22.4.1 Business Overview
22.4.2 Product Offerings
22.4.3 Key Strengths
22.4.4 Key Strategies
22.4.5 Key Opportunities
22.5 UPPABABY
22.5.1 Business Overview
22.5.2 Product Offerings
22.5.3 Key Strengths
22.5.4 Key Strategies
22.5.5 Key Opportunities

23 Other Prominent Vendors
23.1 EVENFLO
23.1.1 Business Overview
23.1.2 Product Offerings
23.2 Bumbleride
23.2.1 Business Overview
23.2.2 Product Offerings
23.3 Bugaboo
23.3.1 Business Overview
23.3.2 Product Offerings
23.4 Britax
23.4.1 Business Overview
23.4.2 Product Offerings
23.5 Brevi Milano
23.5.1 Business Overview
23.5.2 Product Offerings
23.6 Baby Trend
23.6.1 Business Overview
23.6.2 Product Offerings
23.7 Stokke AS
23.7.1 Business Overview
23.7.2 Product Offerings
23.8 HAUCK
23.8.1 Business Overview
23.8.2 Product Offerings
23.9 ABC Design
23.9.1 Business Overview
23.9.2 Product Offerings
23.10 EMMALJUNGA
23.10.1 Business Overview
23.10.2 Product Offerings
23.11 PEG Perego
23.11.1 Business Overview
23.11.2 Product Offerings
23.12 Seebaby
23.12.1 Business Overview
23.12.2 Product Offerings
23.13 My Babiie
23.13.1 Business Overview
23.13.2 Product Offerings
23.14 SHENMA
23.14.1 Business Overview
23.14.2 Product Offerings
23.15 Roadmate
23.15.1 Business Overview
23.15.2 Product Offerings
23.16 COMBI
23.16.1 Business Overview
23.16.2 Product Offerings
23.17 Air Buggy
23.17.1 Business Overview
23.17.2 Product Offerings
23.18 Babyhug
23.18.1 Business Overview
23.18.2 Product Offerings
23.19 JOOVY
23.19.1 Business Overview
23.19.2 Product Offerings
23.20 R FOR RABBIT
23.20.1 Business Overview
23.20.2 Product Offerings
23.21 NUNA
23.21.1 Business Overview
23.21.2 Product Offerings
23.22 THULE
23.22.1 Business Overview
23.22.2 Product Offerings
23.23 JOOLZ
23.23.1 Business Overview
23.23.2 Product Offerings
23.24 HARTAN
23.24.1 Business Overview
23.24.2 Product Offerings
23.25 ICANDY
23.25.1 Business Overview
23.25.2 Product Offerings
23.26 BABYZEN
23.26.1 Business Overview
23.26.2 Product Offerings
23.27 MACLAREN
23.27.1 Business Overview
23.27.2 Product Offerings
23.28 APRICA
23.28.1 Business Overview
23.28.2 Product Offerings

24 Report Summary
24.1 Key Takeaways
24.2 Strategic Recommendations

25 Quantitative Summary
25.1 Market by Product Type
25.1.1 Standard Baby Strollers
25.1.2 Lightweight Baby Strollers
25.1.3 Jogging Baby Strollers
25.1.4 Travel System Baby Strollers
25.2 Market by Seat Type
25.2.1 Single Seat
25.2.2 Double Seat
25.3 Market by Distribution Type
25.3.1 Online
25.3.2 Offline
25.4 Market by Geography
25.5 APAC
25.5.1 Product Type
25.5.2 Seat Type
25.5.3 Distribution
25.6 North America
25.6.1 Product Type
25.6.2 Seat Type
25.6.3 Distribution
25.7 Europe
25.7.1 Product Type
25.7.2 Seat Type
25.7.3 Distribution
25.8 Latin America
25.8.1 Product Type
25.8.2 Seat Type
25.8.3 Distribution
25.9 Middle East & Africa
25.9.1 Product Type
25.9.2 Seat Type
25.9.3 Distribution

26 Appendix
26.1 Abbreviations
Note: Product cover images may vary from those shown
  • Artsana
  • Newell
  • Dorel
  • Goodbaby
  • Uppababy
  • Evenflo
  • Bumbleride
  • Bugaboo
  • Britax
  • Brevi Milano
  • Baby Trend
  • Stokke AS
  • Hauck
  • ABC Design
  • Emmaljunga
  • Peg Perego
  • Seebaby
  • My Babiie
  • Shenma
  • Roadmate
  • Combi
  • Air Buggy
  • Babyhug
  • Joovy
  • R for Rabbit
  • Nuna
  • Thule
  • Joolz
  • Hartan
  • iCandy
  • Babyzen
  • Maclaren
  • Aprica
Note: Product cover images may vary from those shown

Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

Loading
LOADING...

Adroll
adroll