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E-Commerce in Lithuania

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    Report

  • 40 Pages
  • March 2021
  • Region: Lithuania
  • Euromonitor International
  • ID: 5011568
COVID-19 boosted e-commerce value sales, recording double-digit growth in 2020. During the lockdown, e-commerce was the only channel available for retailers across product areas to continue to operate their business and remain in contact with customers. Following the mandated closure of retail stores, Barbora (Vilniaus Prekyba UAB) opened 40 new Barbora Express collection points in the span of a week.

The E-Commerce in Lithuania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-border E-Commerce, E-Commerce by Product Category, Mobile E-Commerce.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Mandated store closures lead to a surge in value sales through e-commerce
  • Apparel and footwear e-commerce leads value share within the channel, followed by consumer electronics, both of which offer well-known brands to the landscape
  • Third-party merchants – Amazon, AliExpress and eBay – take over leadership from Pigu.lt in 2020, thanks to their up-to-date offer of products

RECOVERY AND OPPORTUNITIES
  • Pigu.lt is set to expand its business by allowed third parties to sell their products on its e-commerce platform
  • Pandemic forces brands to reconsider their retailing approach
  • Chemist/pharmacies increase its presence in e-commerce, as new legislation allows prescription medication to be purchased online

CHANNEL DATA
  • Table 1 E-Commerce by Channel and Category: Value 2015-2020
  • Table 2 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 3 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 4 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 5 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Economy-priced brands see fastest growth across retailing
  • Health and wellness trend gains momentum in modern grocery retail and apparel and footwear specialist retail
  • What next for retailing?

OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Table 7 Cash and Carry Sales: Value 2015-2020
  • Seasonality
  • Christmas
  • Easter
  • Payments and delivery
  • Emerging business models

MARKET DATA
  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 12 Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 22 Retailing GBO Company Shares: % Value 2016-2020
  • Table 23 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 24 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 25 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 26 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 27 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 28 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
  • Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMERGLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT
SOURCES
  • Summary 2 Research Sources