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E-Commerce (Goods) in Cameroon

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    Report

  • 34 Pages
  • June 2022
  • Region: Cameroon
  • Euromonitor International
  • ID: 5011577
During 2020, e-commerce retail constant value sales (2021 prices) plunged by almost three quarters. The departure of Jumia Technologies AG from Cameroon in late 2019 left a hole that no remaining player has the capacity to fill. However, it has not ruled out re-entering Cameroon at some stage in the future.

The E-Commerce (Goods) in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the E-Commerce (Goods) market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Key Data Findings


2021 Developments


Jumia Exit Leaves A Hole That No Other Player Is Ready To Fill


Store-Based Retailers Pay More Attention To E-Commerce


E-Commerce Largely Remains Limited To Affluent Millennials


Prospects And Opportunities


Rising Level Of Smartphone Ownership Will Be A Key Growth Driver


Mobile E-Commerce Will Gradually Grow In Importance


Domestic Internet Retail Will Eclipse Foreign E-Commerce

Channel Data

Table 1 E-Commerce (Goods) By Channel And Category: Value 2016-2021
Table 2 E-Commerce (Goods) By Channel And Category: % Value Growth 2016-2021
Table 3 E-Commerce (Goods) Gbo Company Shares: % Value 2017-2021
Table 4 E-Commerce (Goods) Gbn Brand Shares: % Value 2018-2021
Table 5 Forecast E-Commerce (Goods) By Channel And Category: Value 2021-2026
Table 6 Forecast E-Commerce (Goods) By Channel And Category: % Value Growth 2021-2026

Retailing In Cameroon


Executive Summary


Retailing In 2021: The Big Picture


Health And Beauty Specialist Retailers Suffer Modest Post-Pandemic Hangover


E-Commerce Still Suffering In The Aftermath Of Jumia Exit


What Next For Retailing?


Operating Environment


Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours By Channel Type 2021

Physical Retail Landscape


Cash And Carry


Seasonality


Christmas And New Year


Back To School


Payments


Delivery And Collections


Emerging Business Models

Market Data

Table 7 Sales In Retailing By Store-Based Vs Non-Store: Value 2016-2021
Table 8 Sales In Retailing By Store-Based Vs Non-Store: % Value Growth 2016-2021
Table 9 Sales In Store-Based Retailing By Channel: Value 2016-2021
Table 10 Sales In Store-Based Retailing By Channel: % Value Growth 2016-2021
Table 11 Store-Based Retailing Outlets By Channel: Units 2016-2021
Table 12 Store-Based Retailing Outlets By Channel: % Unit Growth 2016-2021
Table 13 Sales In Non-Store Retailing By Channel: Value 2016-2021
Table 14 Sales In Non-Store Retailing By Channel: % Value Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets And Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets And Selling Space: % Growth 2016-2021
Table 17 Sales In Non-Grocery Specialists By Channel: Value 2016-2021
Table 18 Sales In Non-Grocery Specialists By Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets By Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets By Channel: % Unit Growth 2016-2021
Table 21 Retailing Gbo Company Shares: % Value 2017-2021
Table 22 Retailing Gbn Brand Shares: % Value 2018-2021
Table 23 Store-Based Retailing Gbo Company Shares: % Value 2017-2021
Table 24 Store-Based Retailing Gbn Brand Shares: % Value 2018-2021
Table 25 Store-Based Retailing Lbn Brand Shares: Outlets 2018-2021
Table 26 Non-Store Retailing Gbo Company Shares: % Value 2017-2021
Table 27 Non-Store Retailing Gbn Brand Shares: % Value 2018-2021
Table 28 Non-Grocery Specialists Gbo Company Shares: % Value 2017-2021
Table 29 Non-Grocery Specialists Gbn Brand Shares: % Value 2018-2021
Table 30 Non-Grocery Specialists Lbn Brand Shares: Outlets 2018-2021
Table 31 Non-Grocery Specialists Lbn Brand Shares: Selling Space 2018-2021
Table 32 Forecast Sales In Retailing By Store-Based Vs Non-Store: Value 2021-2026
Table 33 Forecast Sales In Retailing By Store-Based Vs Non-Store: % Value Growth 2021-2026
Table 34 Forecast Sales In Store-Based Retailing By Channel: Value 2021-2026
Table 35 Forecast Sales In Store-Based Retailing By Channel: % Value Growth 2021-2026
Table 36 Forecast Store-Based Retailing Outlets By Channel: Units 2021-2026
Table 37 Forecast Store-Based Retailing Outlets By Channel: % Unit Growth 2021-2026
Table 38 Forecast Sales In Non-Store Retailing By Channel: Value 2021-2026
Table 39 Forecast Sales In Non-Store Retailing By Channel: % Value Growth 2021-2026
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets And Selling Space 2021-2026
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets And Selling Space: % Growth 2021-2026
Table 42 Forecast Sales In Non-Grocery Specialists By Channel: Value 2021-2026
Table 43 Forecast Sales In Non-Grocery Specialists By Channel: % Value Growth 2021-2026
Table 44 Forecast Non-Grocery Specialists Outlets By Channel: Units 2021-2026
Table 45 Forecast Non-Grocery Specialists Outlets By Channel: % Unit Growth 2021-2026

Disclaimer

Sources

Summary 2 Research Sources