Natural Food Colors Market Report by Ingredient, Application, Regions and Company Analysis 2024-2032

Global Natural Food Colors Market is projected to reach US$ 3.79 billion by 2032, up from US$ 1.83 billion in 2023, with a promising CAGR of 8.45% from 2024 to 2032.

There are no artificial food colours that are synthetic just trending but in today’s world people prefer natural colours obtained from fruits, vegetables and minerals. They contribute value by providing the food and service sector with products that have attractive and vibrant colors. The appearance of food plays a major role in decision making, and there is a trend toward using natural colors since people are more aware of wellness and healthier products. This has seen the natural food colors market gain popularity since enthusiasts consider them safer and more appealing than synthetic food colors.

The market for natural food dyes is mainly influenced by the aspects that affect the looks and sales of these foods more favourably. An important reason is an increase in consumer awareness of the aesthetic quality of food in the food preparation and processing industry where natural food colorants are important. They can also be employed for aesthetic value with a view of enhancing the appearance of foods and beverages for consumer’s value. Since consumers ‘Eat with their eyes ‘: Perishable products that are brightly colored and appealing, are considered to be better/inferior and are more likely to be bought. For instance, on Sept 2022, Sun Chemicals introduced the SUNFOODS Natural Colorants formulated from vegetables, algae and fruits at the Supply Side West in Las Vegas. These natural colorants are flexible for any food and drinks sector, as evident by the industry’s regard to the consumer’s wants and needs.

The natural food colors market is also growing due to increased concerns from the consumers and thus they opt for clean label products. Natural colors are on the rise and much preferred compared to synthetic additives which have been linked to negative side effects and thus the trend towards using fruit and vegetable extracts, botanicals and other natural sources for colors. The growth of food and beverages around the world especially to the developing countries has also helped boost the demand for natural food colors because most customers want to enhance their variety of food choices. In the November 2022, color supplier GNT attain approval from the FDA on the use of spirulina extract as Natural Food Color - a natural beverage colorant- thus giving food manufacturers the chance to impart vivid blue shades into products while sticking to a clean label.

The growth and popularity of the natural food colors market has been greatly influenced by social media and food photography. Sites such as Instagram and Facebook have played a role in bringing attention to portion, where natural food coloring from produce like fruits and vegetables, as well as botanical sources, have replaced artificial dyes and additives for more appetizing, sharable, and yummy-looking dishes.

As consumers shift their preference to healthy natural food colors, the natural food colors market is receiving a boost amongst manufacturers in developing nations due to their healthy natural ingredients focus. Due to various factors including low cost and availability of raw materials, the South East Asian countries like India, Indonesia and Vietnam’s play an important role in supplying natural food colors to the food industry. Indian market has a standby area of exciting potential combined with the motivation of the government encouraging natural colors in the country. The laws concerning synthetic food colors and natural ones have been set up by FSSAI to encourage natural food colors market and make pure color manufacturers eager to produce it

Asia Pacific natural food market

The Asia Pacific region has highly adopted nature-identical products, particularly in the food and beverage industry. These products are favored for their uniform color, lower cost, and suitability for alcoholic and non-alcoholic beverages. The industry is actively embracing innovation, and natural food colors are a valuable tool for differentiation and are already well-established.

Nature-identical products have been highly accepted in the Asia Pacific region especially in the food sector. They use these types of products due to their uniformity in color, cheaper price and the fact that they are appropriate for use in both alcoholic and non-alcoholic drinks. The industry is not staying passive when it comes to changes and hence natural food colors cannot be seen as a mere weapon for differentiation but rather as something that is already in practice.

The T/CNFIA 101-2017 standard on Coloring Foods issued by China National Food Industry Association has significantly impacted the market for natural food colors in China. The standard strictly requires that colorants used in food products must be derived only from natural and edible raw materials. The extraction of pigments through organic solvent extraction is not permitted, and the colorants should be obtained solely through physical processes. This standard aligns with China's food industry's increasing demand for clean-label and transparent ingredients. As consumers become more health-conscious and seek safer and more natural food options, the demand for natural colors has surged. Adhering to this standard allows food manufacturers in China to offer products with cleaner labels, free from synthetic additives and artificial colorants, meeting consumers' preference for healthier and more trustworthy options.

Global Natural Food Colors Company Analysis

Some leading natural food color companies are Archer Daniels Midland, Symrise AG, Chr. Hansen Holding A/S, McCormick Company, Givaudan, International Flavors & Fragrances, Ingredion Inc., BASF SE, and FMC Corporation.

Global Natural Food Colors Company News

GNT introduced Exberry Compound Red in May 2023. When grilled or fried, this novel plant-based natural food concentrate provides red meat substitutes with a brownish appearance. It is a clean-label ingredient made of carrots and vegetable oil.

In January 2023, the European company GNT International B.V.'s EXBERRY brand unveiled a new natural color made from carrots. The product's primary target market is plant-based and meat substitutes that use red. With this launch, the company is now offering more products to its clients.

In November 2022, The U.S. Food and Drug Administration (FDA) granted regulatory approval to GNT International B.V.'s EXBERRY brand. With this approval, it will expand its product line in the natural colors market and use spirulina extract to create blue hues.

In March 2022, Archer-Daniels-Midland Company launched PearlEdge, a new product line offering white shades predominantly made of maize starch. It is marketed primarily for use in food and beverage applications. With this launch, the company's selection of natural food colors and titanium dioxide substitutes has grown even more.

Natural Food Colors Market Report by Ingredient (Beta-carotene, Lycopene, Curcumin, Anthocyanin, Carmine, Copper Chlorophyllin, Paprika, Betanin, Riboflavin, Blue Spirulina, Caramel, Annatto, Others), Application (Bakery & Confectionery, Beverages, Dairy & Frozen Products, Meat Products, Oils & Fats, Fruits & Vegetables, Meat Alternatives/ Plant-based Meat, Pet Food), Regions and Company Analysis 2024-2030

Ingredient- Market breakup in 13 viewpoints:

1. Beta-carotene
2. Lycopene
3. Curcumin
4. Anthocyanin
5. Carmine
6. Copper Chlorophyllin
7. Paprika
8. Betanin
9. Riboflavin
10. Blue Spirulina
11. Caramel
12. Annatto
13. Others

Application- Market breakup in 8 viewpoints:

1. Bakery & Confectionery
2. Beverages
3. Dairy & Frozen Products
4. Meat Products
5. Oils & Fats
6. Fruits & Vegetables
7. Meat Alternatives/ Plant-based Meat
8. Pet Food

Country - Market breakup of 25 Countries:

1. North America
1.1 United States
1.2 Canada
2. Europe
2.1 France
2.2 Germany
2.3 Italy
2.4 Spain
2.5 United Kingdom
2.6 Belgium
2.7 Netherland
2.8 Turkey
3. Asia Pacific
3.1 China
3.2 Japan
3.3 India
3.4 South Korea
3.5 Thailand
3.6 Malaysia
3.7 Indonesia
3.8 Australia
3.9 New Zealand
4. Latin America
4.1 Brazil
4.2 Mexico
4.3 Argentina
5. Middle East & Africa
5.1 Saudi Arabia
5.2 UAE
5.3 South Africa

All the key players have been covered from 3 Viewpoints:

• Business Overview
• Sales Analysis
• Recent Development & Strategies

Key Players Analysis:

1. Archer Daniels Midland
2. Symrise AG
3. Chr. Hansen Holding A/S
4. McCormick Company
5. Givaudan
6. International Flavors & Fragrances
7. Ingredion Inc.
8. BASF SE
9. FMC Corporation