Germany Sodium Reduction Ingredients Market - Growth, Trends, and Forecasts (2020-2025)

The German sodium reduction ingredients market is projected to register a CAGR of 4.54% during the forecast period (2020-2025).

• Excessive intake of sodium leads to numerous adverse health effects, hypertension being foremost among them. Alleviating these conditions to some extent has been the possible usage of sodium reduction ingredients.
• Some of the major factors driving the demand for sodium reduction ingredients include the greater emphasis on health nutrition, the growing knowledge with regards to the detrimental effects of excessive intake of salt, improvement in taste, and increased demand for processed foods.
• Mineral salts dominate the market due to factors, like wide availability, high functional benefits, and moderate price, compared to other ingredients.

Key Market Trends

Increasing Demand for Low Sodium Table Salt is Likely to Fuel the Market Growth

Low-sodium foods have become an important part of consumer habits in the country. The educated population of the country is much more emphasizing on the use of health-conserving products due to their transforming lifestyles. The patients suffering from acute hypertension in Germany are increasingly opting for food and beverage products that claim to be low in sodium content, and the German Federal Institute for Risk Assessment has called for a reduction in the salt content in processed foods as an action against the risk of hypertension. Moreover, the use of table salt that has less sodium component is being encouraged in the country, to reduce the chances of electrolyte imbalance condition among the local population.

Potassium Chloride Dominates the Market

Germany dominates the European sodium reduction ingredients market, with its major share in the mineral salts market. The global retail players, such as Nestle and Unilever, are widely incorporating these mineral salts, especially potassium chloride as a salt reducing ingredient. Additionally, these companies are pleading to the regulatory body to allow it to be labeled as potassium salt within the European Union, as it will indicate the consumers the higher potassium level in the product without discouraging the purchase based on low consumer acceptability of the ingredient. This will also cater to the continuous sodium reduction efforts of the European food industry.

Competitive Landscape

The German sodium reduction market is dominated by global players. However, the regional players also have a significant share in the market studied. New product development is the most preferred growth strategy in the German sodium reduction ingredients market. The global players, such as Cargill, dominate the market share. Other major global players have also been setting up vast product lines and expanding geographical reach, which gives them an upper hand.

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