Qatar Hair Care Market - Growth, Trends, and Forecasts (2020-2025)

The Qatari hair care market is projected to register a CAGR of 2.8% during the forecast period, 2020-2025.

• The market is majorly driven by the increased consumer concerns about scalp health, mainly problems related to hair thinning, hair loss, dandruff, and sensitive scalp. Additionally, the region's extreme climatic conditions are harsh on hair, and therefore, boosting the market growth.
• Furthermore, the introduction of new hair care products to target specific consumer groups (females suffering from hair loss problems), along with increasing per capita spending of the consumers in Qatar on personal care products, is gaining popularity, thereby, eventually resulting in the growth of the market.
• However, factors, such as rising awareness regarding the potential side effects of hair care products, are restraining the market growth.

Key Market Trends

Increasing Expenditure on Advertisement and Promotional Activities

Hair care is gaining immense popularity among all consumer groups in the country. The primary reason for this popularity is directly related to the aggressive marketing campaigns, which are mainly directed toward young consumers. Furthermore, advertisements are promoting that energy drinks ignite scalp health and enhance hair quality. For instance, as part of the promotional strategy, key players, like Pantene, a P&G brand, partnered with Virgin V Festival North for campaigns aimed to offer a VIP experience for key media and influencers to create a social media buzz for the Pantene brand. Moreover, Pantene partnered with one of the United Kingdom’s most popular festivals, which helped the brand to reach out to some of the country’s most prestigious media outlets and social media influencers.

Shampoo Holds the Major Share in the Qatar Market

The shampoo segment is recorded to have a major share in the Qatar market, with a steady year-on-year growth rate, due to the availability of specialized products, catering to the varied needs of the entire demographic. In addition, owing to high disposable incomes, there is an increase in the sales of salon-inspired services and take-home products. Consumers in the country prefer argan and Moroccan oil-based shampoos, to treat their dry hair, caused by pollution and humid climate. Furthermore, an informed consumer base has led to the demand for natural, herbal, and organic shampoos, along with the adoption of halal cosmetics.

Competitive Landscape

The Qatari hair care market is competitive and fragmented in nature, owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies, along with new product development as strategic approaches adopted by the leading companies, to boost their brand presence among consumers. Key players dominating the market include L’Oréal, Philip B, Redken, Dr Organic Ltd, and Oribe Hair Care, LLC, among others.

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