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United Kingdom Cosmetics Products Growth, Trends and Forecasts (2020 - 2025)

  • ID: 5011849
  • Report
  • April 2020
  • Region: United Kingdom
  • 70 pages
  • Mordor Intelligence


  • Coty Inc.
  • Estee Lauder Inc
  • Kao Corporation
  • Kose Corporation
  • L'Orral S.A.
  • LVMH
  • MORE
United Kingdom cosmetics products market is projected to witness a CAGR of 3.89% during the forecast period (2020 - 2025).

The UK cosmetics products market is expected to experience solid value growth during the forecast period despite economic uncertainties and Brexit. The growth of the United Kingdom cosmetics products market reflects the augmentation of the overall European market, characterized by a growing focus on quality, premiumization and increased presence of regional players.

The gap between premium and mass products continued to widen, with the greater interest shown in premium products in the country, thereby benefitting the market

Key Market Trends

Strategising towards Artificial Intelligence (AI) and Augmented Reality (AR) in Cosmetics Products

Beauty brands across the United Kingdom are using everything from artificial intelligence (AI) to augmented reality (AR) to keep their customers engaged in a fiercely competitive market. For instance, L'Oreal subsidiary Lancome has come up with a custom-made foundation machine called Le Teint Particulier, which promises to find the "exact match" for the skin using AI.

Moreover, online beauty brands are increasingly using augmented reality (AR) to enhance the experience and increase their share in the market. For example, Sephora's Virtual Artist, which lets customers virtually try on thousands of shades of lipstick and eyeshadow through their smartphones or at kiosks in stores. SAs per Sephora, more than 200 million shades have been tried on through Virtual Artist since it was launched in 2016, and a host of other brands, from Garnier to Germany's DM, have launched "try on" apps, too.

Increasing Establishment of Bricks-and-Morter Store

The UK has seen an increase in the opening of mono-brand and pop-up shops, using technology, games and immersive designs to engage customers and give a story to the brand. The Estée Lauder brand, Too Faced, opened three new shops offering interactive “playgrounds” for its shoppers, whilst Morphe opened its first UK retail store in 2018.

Also, grocery retailers and apparel and footwear shops are making their mark on the cosmetics products market the United Kingdom. In 2018 Sainsbury’s relaunched its own color cosmetics brand Boutique, making most products vegan friendly, whilst Superdrug has seen continued success from its brand Revolution.

Competitive Landscape

United Kingdom beauty and personal care market continued to be led by global players L’Oréal and Estée Lauder, which along with their counterparts are focusing on enhancing the consumer experience online and in-store. L’Oréal, for instance, acquired ModiFace in early 2018 and also complements its digital strategy by creating engaging consumer shopping experiences. Moreover, a number of new brands have also been launched in the UK including premium Japanese KOSÉ Corporation-owned brand Decorté, which made its debut via Selfridges.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Note: Product cover images may vary from those shown


  • Coty Inc.
  • Estee Lauder Inc
  • Kao Corporation
  • Kose Corporation
  • L'Orral S.A.
  • LVMH
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Color Cosmetics Facial Make-Up Products Eye Make-Up Products Lip and Nail Make-Up Products
5.1.2 Hair Styling and Coloring Products Hair Colors Hair Styling Products
5.2 By Category
5.2.1 Mass
5.2.2 Premium
5.3 By Distribution Channel
5.3.1 Hypermarkets/Supermarkets
5.3.2 Specialty Stores
5.3.3 Pharmacy and Drug Stores
5.3.4 Online Retail Stores
5.3.5 Convenience Stores
5.3.6 Other Distribution Channels

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 L'Orral S.A.
6.4.2 Estee Lauder Inc
6.4.3 Kose Corporation
6.4.4 Shiseido Company, Limited
6.4.5 LVMH
6.4.6 Coty Inc.
6.4.7 Revlon, Inc
6.4.8 Oriflame Cosmetics Global SA
6.4.9 Kao Corporation
6.4.10 Unilever

Note: Product cover images may vary from those shown
  • L'Orral S.A.
  • Estee Lauder Inc
  • Kose Corporation
  • Shiseido Company, Limited
  • LVMH
  • Coty Inc.
  • Revlon, Inc
  • Oriflame Cosmetics Global SA
  • Kao Corporation
  • Unilever
Note: Product cover images may vary from those shown