Italy Food Additives Market - Growth, Trends, and Forecast (2020-2025)

The Italian food additives market is projected to register a CAGR of 6.5% during the forecast period (2020-2025).

• The market is largely driven by the expanding processed foods market, increasing penetration of organized retail sector, and rising demand for processed foods from the emerging markets.
• Italian consumers continue to prefer bakery products and frozen desserts, such as ice cream, confectionery, and snacks, which provides an opportunity for the players to augment their market shares in the country.
• Continuous product innovation and packaging innovation aided in the growth of the processed food industry, thus, boosting the market studied.

Key Market Trends

Emulsifiers are Witnessing an Upsurge

As Italy is a bread-loving nation, the demand for bakery and confectionery products is high. Bakery products and confectioneries are the major consumers of food emulsifiers in the country. The dairy industry is also registering a decent growth in the consumption of food emulsifiers. Following the veganism and health trends, the aging Italians are leaning more toward clean label and plant-based products, which may increase the consumption of plant-based emulsifiers, such as soy lecithin. Italians tend to prefer natural and healthier products compared to the population in other parts of Europe, which prefers minimally processed food. This factor is likely to restrain the growth of food emulsifiers in the market studied.

Meat, Poultry, and Seafood is the Largest Segment

Processed meat is registering a favorable performance in the Italian market, owing to the increasing focus on convenience and health, coupled with the increasing safety of the processed food items. Poultry continued to see strong growth rates, as many Italians include it in their balanced diets. This creates an opportunity for manufacturers to expand their product offerings. Preservatives are majorly used in processed meat, poultry, and seafood, and benzoates are driving the segment. The meat, poultry, and seafood segment is highly promising, and it is projected to grow during the forecast period.

Competitive Landscape

The market studied is dominated by international players. Cargill is one of the prominent players operating in the market studied, with its wide range of product offerings. The major players are adopting numerous strategies, such as mergers, acquisitions, partnerships, and expansions. The company is focusing on developing new products and entering partnerships with local players, in order to increase its footprint in foreign countries and launch new products according to the consumers’ changing preferences.

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