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Vitamin Fortified and Mineral Enriched Food & Beverage Market - Growth, Trend, and Forecast (2020 - 2025)

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  • 100 Pages
  • April 2020
  • Region: Global
  • Mordor Intelligence
  • ID: 5012065
Global vitamin fortified and mineral enriched food & beverage market is projected to register a CAGR of 7.12% during the forecast period (2020-2025).

Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry and because it reaches large numbers of consumers through retail.

Furthermore, The United Nations’ Food and Agriculture Organization recommends that governments in countries with high malnutrition rates consider fortifying food with iodine, iron and vitamin A in particular and that they regulate fortification.

Key Market Trends

Increasing Adoption of Healthy Eating Habits

The growing population and change in food fashion among people are the major drivers for the market. Individuals are more concerned about the health and are willing to pay extra for food that is specifically beneficial to health. Therefore this tendency and awareness among people help the vitamin fortified and mineral enriched food and beverage market to grow. The market share in developed countries is captured by health-conscious people, such as pregnant women, guardians of infants and the older population, as they are mostly aware of the benefits associated with fortified food and beverages. However, in developing countries, there is an increase in health concern among people as well, due to enhanced disposable income, which drives the market to grow in the forecast period.

North America and Europe Dominates the Market

North America and Europe are the major markets for fortified and wellness products. Increasing consumer interest, and a better understanding of the immunity-enhancing property of proper diet and food habits, are some of the key factors driving the growth of regions vitamin fortified and mineral enriched food & beverage market. Asia-Pacific is the fastest-growing region, as countries like such as Japan and China, manufacturers are becoming more creative with dairy packaging, ingredients, and flavors, hence, introducing fortified variants easily, which in turn boosting the market.

Competitive Landscape

Global Vitamin Fortified and Mineral Enriched Food & Beverage Market is fragmented and competitive in nature having a large number of domestic and multinational players competing for market share. Companies focusing on new product launches with healthier ingredients/organic claims along with acquisition, merger, partnership, and expansions as their key marketing strategy. Some of the major players in the market studied are Abbott, KELLOGG Company, Nestle, Amway, among others.

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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Cereal based products
5.1.2 Dairy Products
5.1.3 Beverages
5.1.4 Infant Formulas
5.1.5 Others
5.2 Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Convenience Stores
5.2.3 Pharmacy/Drug Store
5.2.4 Online Retail Store
5.2.5 Others
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe United Kingdom Germany France Russia Italy Spain Rest of Europe
5.3.3 Asia Pacific India China Japan Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East & Africa South Africa Saudi Arabia Rest of Middle East & Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 Abbott Laboratories
6.4.2 Kellogg Company
6.4.3 Nestle SA
6.4.4 PepsiCo, Inc.
6.4.5 Amway Corporation
6.4.6 The Coca-Cola Company
6.4.7 The Hain Celestial Group, Inc.
6.4.8 Fulfil

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Abbott Laboratories
  • Kellogg Company
  • Nestle SA
  • PepsiCo, Inc.
  • Amway Corporation
  • The Coca-Cola Company
  • The Hain Celestial Group, Inc.
  • Fulfil