Japan Seed Treatment Market - Growth, Trends and Forecasts (2020 - 2025)

The Japanese seed treatment market is projected to grow at a CAGR of 7.4% during the forecast period (2020-2025). Seed treatment is the application of chemical ingredients or biological organisms to the seed to ensure seed protection by suppressing, controlling, or repelling plant pathogens, insects, or other pests that attack seeds, seedlings, or plants. It also enables seed enhancement by improving their performance post-harvesting and conditioning them before they are sown. Seed-applied technologies, such as inoculants, herbicide safeners, micronutrients, plant growth regulators, seed coatings, and colorants, among others, can also be applied to the seed. The factors driving the global seed treatment market include: rise in the cost of high-quality seeds, such as GM and hybrid, an increase of limitations associated with soil and foliar application of crop protection products, increasing need for efficient post-harvest seed storage, high disease pressure and need for increased agricultural productivity and improving seed technology. While the rapid growth is expected to be witnessed in the coming years, a few factors, such as the increasing role of chemicals in affecting the environment adversely, limited dose capacity, protection and shelf life of treated seeds, phytotoxicity associated with the use of seed treatment chemicals and lack of awareness among the farmers, are hindering the market growth.

Key Market Trends

Rise in Cost of High Quality Seeds

The changing agro-climatic conditions threaten crop productivity. Sustaining agricultural productivity is a major concern in Japan, and the solution is often costly using high-yielding quality seeds. The high costs associated with hybrids and Genetically Modified (GM) seeds are a major factor driving the growth of the seed treatment market, globally. With higher regulatory issues relating to fumigation and foliar application of pesticides in place, seed treatment is being increasingly considered by farmers as a mode to protect high investments made on good quality seeds. Owing to the increasing demand, for high-quality seeds, seed costs are also increasing with desirable agronomic traits. Both companies and farmers of the region are ready to spend extra for seed treatment solutions to save costlier high-quality seeds.

Largest Rice Market for Seed Treatment in Asia Pacific Region

Rice is one of the major crops in Asia-Pacific. Rice is treated majorly with chemical-based products. However, due to the health and environmental concerns, farmers and governments are focusing more on non-chemical seed treatments. A few of the targeted and controlled pests using seed treatment in rice are root rot disease, bacterial sheath blight, root-knot nematode, etc. Japan is the largest market for seed treatment in rice in the Asia-Pacific region.

Competitive Landscape

The market studied consists of prominent players, such as Adama Agricultural Solutions, BASF SE, Bayer Cropscience Ag., Syngenta Co. Ltd., and Kureha Corporation, accounting for more than half of the market share. The market studied also houses many private label players and also consists of large multinational players. Apart from a loyal customer base, the major players of the market studied benefit from large marketing and innovation capacities.

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