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Oceania Coffee Market - Growth,Trends, and Forecasts (2020 - 2025)

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  • 90 Pages
  • April 2020
  • Region: Asia Pacific
  • Mordor Intelligence
  • ID: 5012143
UP TO OFF until Mar 31st 2024
The Oceania coffee market is forecasted to grow at a CAGR of 6.2% during the forecast period (2020-2025).

The market is driven by multiple factors, few being increasing demand for certified coffee products, acceptance of single-serve coffee brew systems by the consumers and constant innovation lead by top players in the coffee market. In addition, rising demand for instant coffee and more premium options for reasons of convenience, quality and flavor in developed economies is further boosting the market dynamics. Furthermore, market players seek to strengthen their roots in the market by incorporating coffee trends in their business operations that include innovative coffee pods, functional coffee, premiumization, and marketing of key coffee brands, etc.

However, factors such as a change in climatic conditions are impacting the coffee plantation, thus restraining the growth of the market.

Key Market Trends

Rising Demand For Instant Coffee in The Region

Convenience is the foremost factor driving the instant coffee market, as it is easily prepared compared to fresh coffee. The haste lifestyle of the consumers is aiding the market for convenient food. The distribution of the product is equipped by the majority of the retail channels. The instant coffee market is highly fragmented due to the presence of global players in the market. Companies are competing with other companies through joint ventures, partnerships, and product launches in order to stay in the market. For instance, Nescafé Gold sachets were introduced in June 2019. Instant coffee brands popular in the region includes the Nescafe, Lavazza, Moccona, and Robert Timms.

Australia to Dominate The Regional Market

Australia’s coffee culture is also supported by an increase in the number of small specialty cafes and coffee shops. This resulted in a high level of competition, leading to low entry barriers and low industry concentration. Factors, such as the quality of coffee, along with the coffee brand, texture, temperature, milk, and the level of crema in an espresso, are highly important to customers. Australian consumers have shown greater demand for the roasted and grounded coffee compared to instant coffee over the study period. Roasted and grounded coffee captured 63.5% share of the total consumed coffee cups in 2018. Moreover, cafe/restaurants accounted for a higher number of coffee cups consumed compared to that in household premises. However, in the country, global coffee chains have found it difficult to gain a strong market share or influence over the industry. The key reason being the high preference for small boutique coffee houses and cafes over international chains.

Competitive Landscape

The Oceania coffee market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include Nestle SA, Starbucks Coffee Company, Jacobs Douwe Egberts, Moccona, McDonald's, and Seven Miles among others.

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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Whole-Bean
5.1.2 Ground Coffee
5.1.3 Instant Coffee
5.1.4 Others
5.2 By Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade Supermarket/Hypermarket Convenience Stores Specialist Retailers Others
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Starbucks Coffee Company
6.4.3 Jacobs Douwe Egberts
6.4.4 Moccona
6.4.5 McDonald's
6.4.6 Cantarella Bros Pty Ltd
6.4.7 Seven Miles
6.4.8 Ospina Coffee
6.4.9 Altura Coffee Co.
6.4.10 Kokako Organic Coffee Roasters

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Nestle SA
  • Starbucks Coffee Company
  • Jacobs Douwe Egberts
  • Moccona
  • McDonald's
  • Cantarella Bros Pty Ltd
  • Seven Miles
  • Ospina Coffee
  • Altura Coffee Co.
  • Kokako Organic Coffee Roasters