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Baby Monitors Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • ID: 5012221
  • Report
  • June 2022
  • Region: Global
  • 131 Pages
  • Mordor Intelligence


  • Dorel Industries Inc.
  • Hanwha Group
  • Infant Optics
  • Koninklijke Philips N.V.
  • Lenovo Group Limited
  • Panasonic Corporation
The global baby monitors market is anticipated to grow at a CAGR of 10.19% during the forecasted period (2022-2027).

With the rise of the novel coronavirus pandemic COVID-19 in 2020, various markets of different sectors have been disrupted. The COVID19 crisis has also affected the growth of the global baby monitors market. This was because there were closures of several hypermarkets/supermarkets, retail shops, and others due to which the consumers weren't able to purchase the baby monitors. Moreover, due to the global lockdown, the consumers were closed in their homes, which has led to the avoidance of these monitors as they weren't of that use to them. Therefore, the demand for these products was declining during the pandemic period which has resulted in a negative impact on the baby monitor market.

The rising number of working professionals who also carry a baby is more likely to use these baby monitors that will enhance them to keep an eye on their child, which is one of the key factors that is fueling the market.

With the increasing concerns about the cyber-security risks of digital devices including baby monitors, governments of various countries are developing regulations that in turn will increase the customer reliability on these products.

Key Market Trends

Increasing Numbers of Working Mother

With the growing age of urbanization, the lifestyles of the consumers have been changed, the gender biases have been reduced, which has also promoted the women professionals to work in different fields as per their choices. Due to this, the engagement of women has consistently increased over years. Women all over the world allocate a substantial amount of time to activities that are not typically recorded as economic activities. Hence, female participation in labor markets tends to increase when the time-cost of unpaid care work is reduced, shared equally with men, and/or made more compatible with market work. The growing participation of women including mothers with newborn babies has led to the growth in sales of monitoring devices including baby monitors.

North America in the Largest Market

North America is dominating the global baby monitors market and is expected to continue this trend in the near future. This growth is mainly due to the rising trend of nuclear families, increasing spending capacity of people, and a growing awareness of the advantages provided by these devices. The growth is also attributed to the advancement of these devices and rising personal equity investment specifically in the electronics sector in developed markets such as the United States and Canada. Furthermore, the region is also anticipated to witness increasing awareness in parents regarding childcare and strong retailing. Thus, the increased awareness among the parents regarding the child's growth and development is fueling the market phenomenally.

Competitive Landscape

The global baby monitors market is highly competitive in nature, this is due to the existence of several local, domestic and global players in this segment. The major players in the respective sector of baby monitors are Lenovo Group Limited, VTech Communications, Inc., Summer Infant (USA), Inc., Dorel Industries, Inc., and Panasonic Holdings Corporation. The key strategies adopted by these players are product innovation and new product development, by adopting this strategy these companies can strengthen their product portfolio and by offering new products to the consumers these companies can build a strong reputation in the market. Moreover, some of the other players also adopt merger and acquisition as their base strategy, this is because it enables these players to eliminate the competitors and enables these top players to capture a top position in the global baby monitor market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.
Note: Product cover images may vary from those shown


  • Dorel Industries Inc.
  • Hanwha Group
  • Infant Optics
  • Koninklijke Philips N.V.
  • Lenovo Group Limited
  • Panasonic Corporation

1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Audio Baby Monitor
5.1.2 Video Baby Moniotr
5.1.3 Motion Sensor Baby Monitor
5.2 By Mode of Communication
5.2.1 Wired
5.2.2 Wireless/Wi-Fi
5.3 By Distribution Channel
5.3.1 Online Retail Channels
5.3.2 Hypermarket/Supermarket
5.3.3 Speciality Store
5.3.4 Other Retail Shops
5.4 Geography
5.4.1 North America United States Canada Mexico Rest of North America
5.4.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.4.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.4.4 South America Brazil Argentina Rest of South America
5.4.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 Lenovo Group Limited
6.4.2 Samsung Corporation
6.4.3 Hanwha Group
6.4.4 Panasonic Corporation
6.4.5 Koninklijke Philips N.V.
6.4.6 Infant Optics
6.4.7 Dorel Industries Inc.
6.4.8 Summer Infant (USA), Inc.
6.4.9 VTech Communications, Inc.
6.4.10 Anker Technology (UK) Limited
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Lenovo Group LimitedSamsung Corporation
    Hanwha Group
    Panasonic Corporation
    Koninklijke Philips N.V.
    Infant Optics
    Dorel Industries Inc.
    Summer Infant (USA), Inc.
    VTech Communications, Inc.
    Anker Technology (UK) Limited
Note: Product cover images may vary from those shown