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Connected Vehicle Market - Growth, Trends, and Forecast (2020 - 2025)

  • ID: 5012409
  • Report
  • March 2020
  • Region: Global
  • 100 pages
  • Mordor Intelligence
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FEATURED COMPANIES

  • Audi AG
  • BMW AG
  • Daimler AG
  • Jaguar Land Rover
  • MAN Truck & Bus SE
  • Tesla, Inc.
  • MORE
The connected vehicle market is poised to register a CAGR of over 24.00% over the forecast period (2020-2025).

Vehicle today are already being packed with more electronics than machinery. Through the technical developments, connected cars are expected to evolve further in the future, providing personalization options that are typically expected from popular consumer electronics devices, such as smartphones. Through smart platforms, IoT and telematics together have enhanced connectivity, communications, and responses that offer infotainment, safety, security, and enhanced vehicle management to drivers, passengers, and commuters.

Basic vehicle connectivity applications, such as in-car entertainment, navigation, and in-car connectivity (for example, through Bluetooth), have evolved rapidly over the last decade around the world. More advanced telematics features that utilize car sensor data, driving behavior, and vehicle-health parameters are also evolving, particularly with the aftermarket solutions.

North America and Europe is the key contributor in this growth story for the connected cars. In the Chinese market as well, demands for connected cars are increasing fast. More than 35% of the connected car sales is expected to be attributed to the Chinese market.

Key Market Trends

Continuous Evolution Connected Features In Vehicles

Today, cars are made up of a group of different systems that are all placed in the vehicle and function independently and with limited access to the data in their environment. The introduction of networks to the car provides the ability to both open up and consolidate these systems, removing any redundancy in memory and processing capabilities while streamlining the functionality of these devices to be more harmonized. This is the transition towards connected mobility that is occurring within the vehicle itself.

One of the biggest drivers of in-vehicle connected mobility has been infotainment of the integration of mobile devices into the vehicle to enhance and personalize navigation, communication, and entertainment capabilities. In-vehicle infotainment applications continue to expand, requiring the vehicle to handle increased bandwidth demands to accommodate high-quality video displays and high-resolution images of knobs and switches with advanced user interfaces.

Vehicle manufacturers are launching new models with the connection and bandwidth capabilities to handle consumer demands, they can also support more complex vehicle-to-vehicle or vehicle-to-infrastructure connections. This capability has existed for years in a simpler form through telematics - boutique telematics systems such as OnStar provided connections that allowed for remote GPS, communications, and diagnostic services. Currently, telematic control units have additional functionality and operate as a type of hub between the vehicle network and cloud network.

Cars with advance connectivity technology such as 5G are in the testing phase, and with low latency and faster downloading speeds, the connected car could be one of the biggest beneficiaries of the new wireless standard. But first, local administrations and telecom companies must build the infrastructure for 5G to prosper. 5G is still a few years away for connected-car manufacturers who want to provide the technology in their vehicles, and a hybrid 4G/5G system is more likely.

Asia-Pacific is Likely to Lead the Connected Vehicle Market

Asia-pacific is likely to lead the connected vehicle market over the forecast owing to the increase in the connectivity features in latest car models. The rise in demand of digital features in vehicles especially in developing countries like China, India is anticipated to drive the connected vehicle market in the region.

Asia-Pacific is expected to be followed by North America and Europe respectively. The demand of connectivity features in vehicles will increase in North American market owing to the rise in the safety regulations for security & protection and authorization. The growth of infrastructure of communication and information technology like 5G or 4G LTE will also help North America in growing over the forecast period.

Competitive Landscape

The connected vehicle market is dominated by Continental AG, Robert Bosch GmbH, Harman International Industries, Inc., DENSO Corporation, Airbiquity Inc, and Visteon Corporation. Connected vehicles’ features are poised to become a common phenomenon in the developing nations such as China, India, etc., market over the forecast period, as OEMs have started offering connected car features in their new respective models. For instance,
  • In April 2019, Hyundai Motor India Ltd launched Hyundai Venue as the first truly smart connected SUV of the country with the most advanced connectivity solution - Hyundai BlueLink. The BlueLink provides safety features that is first in the industry, like vehicle theft tracking and immobilization for recovery of stolen vehicles.
  • Maruti Suzuki has collaborated with Harman Audio for equipping its vehicles with Harman's infotainment and connectivity solutions. This move by India's largest automaker is likely to encourage other carmakers to follow suit and offer connected technology in their vehicles as well.
  • In 2018, Nissan India brought in the advanced iteration of NissanConnect, which now offers additional 18 features in the context of control, convenience, safety and security, and social sharing. NissanConnect is offered at zero subscription charges for three years, and it is available with the Micra, Sunny, and Terrano.
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FEATURED COMPANIES

  • Audi AG
  • BMW AG
  • Daimler AG
  • Jaguar Land Rover
  • MAN Truck & Bus SE
  • Tesla, Inc.
  • MORE
1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Technology Type
5.1.1 4G/LTE
5.1.2 3G
5.1.3 2G
5.2 By Application
5.2.1 Driver Assistance
5.2.2 Telematics
5.2.3 Infotainment
5.2.4 Others
5.3 By Connectivity
5.3.1 Integrated
5.3.2 Embedded
5.3.3 Tethered
5.4 By Vehicle Connectivity
5.4.1 V2Vehicle
5.4.2 V2Infrastructure
5.4.3 V2Pedestrain
5.5 By Vehicle
5.5.1 Passenger cars
5.5.2 Commercial Vehicle
5.6 Geography
5.6.1 North America
5.6.1.1 United States
5.6.1.2 Canada
5.6.1.3 Rest of North America
5.6.2 Europe
5.6.2.1 Germany
5.6.2.2 United Kingdom
5.6.2.3 France
5.6.2.4 Rest of Europe
5.6.3 Asia-Pacific
5.6.3.1 India
5.6.3.2 China
5.6.3.3 Japan
5.6.3.4 Rest of Asia-Pacific
5.6.4 Rest of the World
5.6.4.1 South America
5.6.4.2 Middle-East & Africa

6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share**
6.2 Company Profiles*
6.2.1 BMW AG
6.2.2 Audi AG
6.2.3 Daimler AG
6.2.4 Tesla, Inc.
6.2.5 Volkswagen AG
6.2.6 Volvo
6.2.7 Jaguar Land Rover
6.2.8 MAN Truck & Bus SE

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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  • BMW AG
  • Audi AG
  • Daimler AG
  • Tesla, Inc.
  • Volkswagen AG
  • Volvo
  • Jaguar Land Rover
  • MAN Truck & Bus SE
Note: Product cover images may vary from those shown
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