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Global Antioxidant Beverages Market

  • ID: 5012468
  • Report
  • April 2020
  • Region: Global
  • 100 pages
  • Mordor Intelligence
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FEATURED COMPANIES

  • Keurig Dr Pepper
  • PepsiCo, Inc.
  • Tata Global Beverage
  • The Coca-Cola Company
  • Tohi Ventures LLC.
  • Unilever
  • MORE
The global antioxidant beverage market is projected to grow at a CAGR of 8.7% during the forecast period (2020-2025).

Consumer preference for healthy hydration and increased health consciousness has been a crucial factor driving the growth of the market. The different antioxidant beverages are also
taking inititaives to increase awareness about the benefits associated with the consumption of antixidant bevrages. For instance, Bai Brands, the most popular antioxidant beverage in the market, has a webpage dedicated to explaining what antioxidants are.

The other factors inflencing the sales of antioxidnat beverages in the market includes various clean labell claims such as organically sourced, no added oeresrvatives. For instnace as American consumers increasingly search for clean-label, healthy ingredients/functional beverages, natural, plant-based antioxidants are taking more of the overall market share in the region.

Furthermore, owing to the large shelf space and availability of diversified product ranges across brands at one place, hypermarket/ supermarket remained the most preferred point of sale for antioxidant beverages in 2018

Key Market Trends

The Growing Demand for Healthy Hydration

The progressive inclination of consumers toward health-oriented products has involved antioxidant beverages as a requisite in the list. In addition, the sale promoting tag lines, such as “ready to drink”, “on the go” and other convenience factors, such as favorable packaging altogether served by beverages, further augments the demand for antioxidant beverages. The consumers have registered an increased consumption of antioxidant infused drinks offered by manufacturers such as Keurig Dr Pepper, Tohi Ventures LLC. and others over standard fruit juices and carbonated drinks in the past couple of years. In fact, a section of population prefers antioxidant drinks over traditional functional beverages. With consumers now increasingly aware of the health implications associated with soft drinks categories, concerned drinkers are frequently shunning vilified categories, in favor of healthier choices, such as antioxidant water,green tea and others. The trend of healthy hydration owes its success to the growing awareness towards antioxidant beverages

North America Forms the Largest Market

In the North American market, beverages are no longer viewed solely as a quick refreshment rather they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on wellness, natural, and ‘free from’ claims. The consumer segments driving the growth of market include ageing consumers looking for vitality, millennial who are willing to try new products with wellness benefits, and busy consumers seeking for ‘quick health. Also, with declining sales of carbonated beverages primarily in Canada major giants, such as PepsiCo and Coco-Cola, have diverted their focus to growing categories like antioxidant infused fruit juices to cater to increasing demand of health ingredient-based drinks, which in turn has resulted in possession of the largest market share by the North American region.

Competitive Landscape

The leading players in the antioxidant beverages market such as Pepsico, Keurig Dr Pepper, Hain Celestial group and others enjoy a dominant presence across the region. Brand loyalty is a high-impact factor, with the quality of ingredients being a prime parameter. Companies need to have a strong focus on quality and this attribute plays a pivotal role in brand positioning. Most key players are based in the developed countries of North America and Europe, while their subsidiaries and branches are established in many Asia-Pacific countries. Since functional food and beverages has become a significant industry, antioxidant beverages have grown rapidly, and many firms have acquired smaller companies and local companies specializing in antioxidant beverage production. Companies are increasing their investments in R&D facilities and marketing, and expanding their distribution channels to maintain their position in the market and to offer innovative offerings across the world.

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FEATURED COMPANIES

  • Keurig Dr Pepper
  • PepsiCo, Inc.
  • Tata Global Beverage
  • The Coca-Cola Company
  • Tohi Ventures LLC.
  • Unilever
  • MORE
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Green Tea
5.1.2 Antioxidant-Rich Fruits and Vegetable-Based Beverages
5.1.3 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialty Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Keurig Dr Pepper
6.4.2 Tohi Ventures LLC.
6.4.3 PepsiCo, Inc.
6.4.4 The Coca-Cola Company
6.4.5 Hain Celestial Group (Celestial Seasonings)
6.4.6 Tata Global Beverage
6.4.7 Unilever

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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  • Keurig Dr Pepper
  • Tohi Ventures LLC.
  • PepsiCo, Inc.
  • The Coca-Cola Company
  • Hain Celestial Group (Celestial Seasonings)
  • Tata Global Beverage
  • Unilever
Note: Product cover images may vary from those shown
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