The hospitality industry in India has been scoring a moderate growth number from the past few years and has great potential to score an even greater number in the future. The nation which is rich in culture and diversity has been attracting a large number of tourists from all over the globe. India has also been recognized as a destination for spiritual tourism for international and domestic tourists. India is showing continuous growth in position moving from 65th in 2013 to 34th position in 2019 in the World Economic Forum's travel and tourism competitiveness index. On the other side, the consistently growing middle class, rising levels of their disposable income, increasing interest among millennials to travel in their home country are a few major reasons that are making the domestic travel industry a profitable one. To attract the millennials ventures like Airbnb, Oyo rooms have changed hospitality scenarios on a global level and are offering price-sensitive stays in most of the prime locations with flexible check-in and check-out options to attract the increasing number of travelers.
The hospitality and tourism industry has been witnessing a healthy growth number and accounted for 7.5% of the GDP. India is a part of the top 100 clubs on Ease of Doing Business (EoDB) and ranks 1st in the greenfield FDI ranking globally and to strengthen the cruise tourism sector, the Government of India (GoI) has selected Chennai, Goa, Kochi, Mangalore, and Mumbai ports to develop them as cruise tourism hubs. These terminals will have facilities like hospitality, retail, shopping, and restaurants.
Less than three million foreign tourists visited India in 2020, a dip of around 75 per cent as compared to the previous year, due to travel restrictions imposed to control the coronavirus pandemic. "To incentivize stakeholders in the tourism industry, the guidelines for the scheme of Market Development Assistance (MDA) for providing financial support to stakeholders for the promotion of domestic tourism have been modified to enhance the scope and reach of the scheme, to provide maximum benefits to the stakeholders. In addition, promotional activities have been incorporated including online promotions and the extent of financial assistance permissible has been enhanced.
Due to the COVID-19 pandemic, India’s hotel sector is one of the worst-hit segments of the economy, contracted by 47% in April-June 2020, as per data released by the National Statistical Office (NSO) on August 31, 2020. The hotel industry, in May 2020, experienced an occupancy decline of 77% over the same time last year. The domestic hospitality industry, which has been severely affected by the COVID-19 related disruptions, is likely to witness a decline of over 65% in 2021.
Key Market Trends
Rising Number of International Tourists are Driving the Market
India has been registering a growing number of foreign tourists year on year. The nation’s cultural bases, diversity in traditions, and food choices are making it a heritage-rich nation along with several other factors. In 2017, India received more than 10 million foreign tourists for the first time, registering 14% growth over the previous year 2016 and which is almost double the number it received in the years 2009 and 2010. Travel and Tourism Competitiveness Index ranked India 34 out of 136 countries in 2019 and in the category of price competitiveness, India’s tourism sector stood at 10th position out of 136 countries which means India is an affordable tour option to most international travelers the developed nations.
By Improving the Infrastructure Government is Trying to Attract More Tourism
The government has been making efforts to boost investments in the Indian tourism sector. India received Foreign Direct Investment of INR 4,30,000 Cr (USD 60.1 bn) in 2016-2017. Free FDI inflows are allowed in the majority of sectors by the government except for major sectors such as Defence, Atomic Energy. The 100% FDI in the hotel and tourism sector is paving its way to more investments in the country through the automatic route. A 5-year tax holiday has also been offered for 2-4-star category hotels which will be located around UNESCO World Heritage sites (except for locations like Delhi and Mumbai). Special Tourism Zones (STZ) which is targeting to promote tourism and investments in the sector is at the negotiation stage, which if get passed government will provide single window clearance for setting up the zones. An STZ is to be located in tourist cities, destinations, along the coastline. They will offer a 100% tax exemption for a period of 10 years. STZ is proposed to be developed where there will be a provision for 2,000 to 3,000 hotel rooms (either existing or to be constructed), facilities for entertainment, amusement parks, shopping, etc. There will also be an exemption from import duty on different capital goods, followed by withdrawal of luxury tax, etc.
The report on the Hospitality Industry in India covers the major international players and the leading domestic players in the hotel and hospitality industry in India. The hospitality sector in India is dynamic and emerging. It holds greater potential to grow for both the national and international players who are interested to enter the Nation’s hospitality industry.
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1.2 Scope of the Study
4.2 Market Dynamics
4.3 Impact of COVID-19 on the Hospitality Industry
4.4 Insights Into Revenue Flows From Accommodation and Food and Beverage Sectors
4.5 Leading Cities in India with Respect to Number of Visitors
4.6 Investments (Real Estate, FDI and others) in Hospitality Industry
4.7 Technological Innovations in the Hospitality Industry
4.8 Shared Living Spaces Impact on the Hospitality Industry
4.9 Insights Into other Economic Contributors to the Hospitality Industry
4.10 Porter's Five Forces Analysis
4.11 Insights Into Types of Tourism and Travel Agencies Present in India
5.1.1 Chain Hotels
5.1.2 Independent Hotels
5.2 By Segment
5.2.1 Service Apartments
5.2.2 Budget and Economy Hotels
5.2.3 Mid and Upper mid scale Hotels
5.2.4 Luxury Hotels
6.2 Company Profiles
6.2.1 Oberoi Hotels & Resorts
6.2.2 ITC Hotels
6.2.3 The Park Hotel
6.2.4 The Leela Palaces, Hotels and Resorts
6.2.5 Taj Hotels
6.2.6 Lemon Tree Hotels
6.2.7 Hyatt Hospitality company
6.2.8 Marriott International, Inc
6.2.9 Radisson Hotel Group
6.2.10 OYO Rooms*
6.3 Loyalty programs offered by Major Hotel Brands