Vaginal Rejuvenation Market- Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The vaginal rejuvenation market was valued at approximately USD 5,155 million in 2020, and it is expected to witness a revenue of USD 9,338 million in 2026, with a CAGR of 10.4% over the forecast period, 2021-2026.

The impact of COVID-19 on the vaginal rejuvenation market is predicted to be significant just like any other sector. The cosmetic surgery industry has witnessed a negative impact as most of the populations across the globe deferred aesthetic surgeries due to restrictions on transportation and owing to the fear of viral infection. This has also resulted in the postponement of cosmetic procedures, which included vaginal rejuvenation treatments as well. Additionally, as per the research article published in Aesthetic Plastic Surgery, 2020, the financial constraints and the inability to pay for aesthetic procedures in the future by the patients have led to a downtrend in plastic and cosmetic surgeries globally. Thus, given the aforementioned factors, the vaginal rejuvenation market has been impacted by the pandemic.

The major factors attributing to the growth of the market include increasing adoption of non-invasive gynecological procedures, changing women’s lifestyles, and surging demand for energy-based treatments. The incidences of pelvic floor disorders, such as urinary incontinence, pelvic organ prolapse, and a few more, significantly increase with age. Increasing incidences of these disorders drive the market as these disorders can be cured by vaginal rejuvenation treatment. As per the research study published in BMC Family Practice, 2019, the global prevalence of pelvic floor disorders is estimated to range between 12 and 42%, and the symptoms can develop as early as 20 years and the prevalence increases with age.

Moreover, rising awareness about cosmetic surgical procedures such as female cosmetic genital surgery, along with rising disposable income around the world, is anticipated to boost the market. Also, the increasing popularity of radio frequency-based treatments such as Viveve and Geneveve are key driving factors for the market as these treatments are in huge demand for their features such as non-invasive nature and single session results. This treatment helps in improving the blood circulation of vaginal tissue (Viveve) and stimulates the natural collagen formation process in 30 minutes (Geneveve). Thus, the rising awareness about these treatments is creating a lucrative opportunity for the studied market over the forecast period.

Key Market Trends

The Cosmetic Vaginal Rejuvenation Segment is Estimated to Witness Healthy Growth Over the Forecast Period

Cosmetic vaginal rejuvenation is estimated to witness healthy growth in the future attributing to the rising demand for vaginoplasty, labia majoraplasty, clitoral hood reduction, labiaplasty, and monsplasty. According to the International Society of Aesthetic Plastic Surgery, 2019 report, a total of 164,667 labiaplasty procedures were performed, accounting for 1.4% of all surgical procedures performed by plastic surgeons worldwide, in 2019.

The energy-based treatment procedures are non-surgical methods for vaginal rejuvenation. Two types of energy-based treatments are being performed currently in vaginal rejuvenation, namely, radiofrequency (RF) treatment and CO2 laser treatment. In the radiofrequency treatment protocol, electromagnetic radiations are used to heat the tissue, and examples of these devices include Geneveve by Viveve and ThermiVa. Similarly, the CO2 laser treatment employs laser light that heats the upper layer of the tissue. This will enable the tissues in the lower layer to synthesize more collagen, thus making the skin firm and tight. Examples of devices that work on CO2 laser technology include MonaLisa Touch, FemTouch, and FemiLift. The increasing technological advancements in providing improved products with better features for outstanding results have been driving the studied market over the years. Thus, with the high incidence of labiaplasty procedures being performed along with the increasing awareness and adoption of minimally invasive surgeries, the cosmetic vaginal rejuvenation segment is expected to grow over the forecast period.

North America Holds a Significant Share in the Market and is Expected to do the Same over the Forecast Period

North America is expected to hold a significant share in the vaginal rejuvenation market due to the increasing number of vaginal procedures with high disposable income of consumers. The rising demand for labiaplasty, increasing adoption of modern technologies, and the growing number of plastic surgeons are also factors promoting the market growth in this region. Furthermore, the inclination toward minimally invasive and non-invasive women's health procedures and the increasing interest in aesthetic procedures among women in the United States drive the market. According to the American Society of Plastic Surgeons, 2019 report, a total of 11,218 labiaplasty procedures were performed in the United States in 2019, which was a 9% increase from the procedures performed in 2018, which accounted for 10,246 in 2018.

Additionally, as per the research article published by Northwestern University’s Feinberg School of Medicine, 2019, approximately 40% of American women suffer from various forms of sexual dysfunction, which is expected to increase the awareness of vaginal rejuvenation treatment options and surge the market growth. Thus, the increasing vaginal aesthetic procedures over the years in the country are expected to propel the growth of the market over the forecast period in North America.

Competitive Landscape

The vaginal rejuvenation market is highly consolidated and consists of few major players. Some of the companies currently dominating the market are Lutronic, ThermiGen, Alma Lasers, Viveve, VenusConcept, and Hologic. The companies are evolving through various strategies such as investments in research and development activities, acquisitions, and divestitures to secure their positions in the global market.

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