Consistent economic growth, rising wages, and the post-2017 shift to risk-based pricing are widening the premium base while encouraging product innovation. Digital distribution, bancassurance alliances, and telematics-driven underwriting are lowering acquisition costs and improving loss-ratio management. However, the March 2024 rise in service tax to 8% is squeezing affordability in price-sensitive segments even as higher new-vehicle prices lift insured values. Competitive intensity is escalating as incumbents and digital entrants vie to differentiate on claims speed, usage-based offers, and electric-vehicle (EV) add-ons.
Malaysia Motor Insurance Market Trends and Insights
Post-tariff liberalization accelerates product innovation & risk-based pricing
The 2017 removal of tariff-fixed motor premiums catalyzed a market pivot toward data-driven underwriting that prices policies by vehicle age, driver profile, and usage intensity. Insurers now roll out mileage-capped or pay-how-you-drive covers such as Chubb’s “MY Smart Car Insurance,” which lets low-mileage users top up only when needed. Liberalization has also enabled niche packages for EVs, fleets, and vintage cars, widening customer choice. Regulatory guardrails from Bank Negara Malaysia ensure consumer protection while encouraging actuarial experimentation. Over the medium term, the practice is expected to lift underwriting margins and stimulate cross-segment product differentiation.Rapid digital & bancassurance uptake widens policy reach
Malaysia’s 96.4% household internet penetration and near-universal 4G coverage underpin a quick migration to online quoting, instant payment, and e-claims channels. Bancassurance alliances leverage that connectivity; AmBank’s app-enabled workflow helped drive a 11.6% year-over-year jump in gross written premium to RM 835.8 million in 2024. Digital Insurer and Takaful Operator (DITO) licenses, now in the pilot phase, lower entry barriers for technology-first underwriters. Early gains concentrate in Klang Valley, Penang, and Johor Bahru, but nationwide take-up is expected within two years as mobile onboarding outperforms branch visits on speed and convenience. By integrating artificial intelligence for fraud checks and chatbot servicing, carriers are shaving costs and boosting customer retention.Escalating repair costs for high-tech vehicles inflate claims
Advanced driver-assistance systems, lidar sensors, and aluminum body panels demand specialized equipment and scarce technicians, pushing up labor and parts costs. Longer repair lead times increase storage expenses and Compensation for Assessed Repair Time payouts. Supply-chain disruptions for imported modules exacerbate downtime especially for premium marques. These pressure points drag on underwriting profitability and force carriers to reassess deductibles and premium adequacy. Short-run loss-ratio spikes are likely until local repair ecosystems catch up with technological complexity.Other drivers and restraints analyzed in the detailed report include:
- Rising new-vehicle prices boost premium base
- Government EV incentives spur demand for EV-specific covers
- Surge in traffic accidents raises loss ratios
Segment Analysis
Personal vehicles retained the dominant position in Malaysia’s motor insurance landscape, capturing 73.55% of total written premiums in 2025. High household car-ownership rates, competitive auto-financing packages, and growing middle-class incomes underpin this large share. Consumers increasingly favor comprehensive plans that bundle flood, windscreen, and electronic-systems protection, reinforcing premium volume. Urbanization and daily commuting needs further sustain private-car policy demand, making personal lines the anchor of overall portfolio stability within the Malaysia motor insurance market.Commercial vehicle cover, while smaller in absolute terms, is advancing at an 8.02% CAGR through 2031-the fastest among all vehicle categories. E-commerce expansion, last-mile delivery growth, and Malaysia’s role as a regional logistics hub are multiplying fleet sizes and insurance requirements. Telematics-enabled usage-based products allow trucking and ride-hailing operators to calibrate premiums to real-time mileage and driving behavior, improving affordability and risk management. As government infrastructure projects and cross-border trade intensify road freight activity, commercial lines are set to outpace personal lines in incremental premium contribution over the forecast horizon, enhancing diversification in the Malaysia motor insurance market.
The Malaysia Motor Insurance Market Report is Segmented by Vehicle Type (Personal, Commercial), Insurance Type (Third-Party, Comprehensive), and Distribution Channel (Direct, Agents, Brokers, Banks, Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).
List of companies covered in this report:
- Etiqa
- Allianz Malaysia
- Generali Malaysia
- Zurich Malaysia
- Liberty General / Kurnia
- MSIG Malaysia
- Tokio Marine Malaysia
- AIG Malaysia
- QBE Malaysia
- Takaful Malaysia
- Tune Protect Malaysia
- Berjaya Sompo
- Pacific & Orient Insurance
- Chubb Insurance Malaysia
- RHB Insurance
- AXA Affin Life (legacy motor add-ons)
- Great Eastern General
- Prudential BSN Takaful (motor riders)
- Hong Leong Assurance
- AmGeneral Insurance
Additional benefits of purchasing this report:
- Access to the market estimate sheet (Excel format)
- 3 months of analyst support
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Etiqa
- Allianz Malaysia
- Generali Malaysia
- Zurich Malaysia
- Liberty General / Kurnia
- MSIG Malaysia
- Tokio Marine Malaysia
- AIG Malaysia
- QBE Malaysia
- Takaful Malaysia
- Tune Protect Malaysia
- Berjaya Sompo
- Pacific & Orient Insurance
- Chubb Insurance Malaysia
- RHB Insurance
- AXA Affin Life (legacy motor add-ons)
- Great Eastern General
- Prudential BSN Takaful (motor riders)
- Hong Leong Assurance
- AmGeneral Insurance

