Online Gambling Market - Global Forecast 2025-2032

The online gambling market in the United States is at a pivotal juncture, with digital transformation, evolving consumer preferences, and regulatory shifts redefining opportunities for operators and investors. Senior leaders face a rapidly shifting environment where informed strategy is crucial for sustaining growth and outpacing competitors.

Market Snapshot: United States Online Gambling Market

The Online Gambling Market grew from USD 88.33 billion in 2024 to USD 98.03 billion in 2025. It is expected to continue growing at a CAGR of 10.84%, reaching USD 201.36 billion by 2032. This expansion reflects accelerating consumer adoption, the influence of mobile-first technologies, and regulatory openness in key regions.

Scope & Segmentation of the US Online Gambling Market

This research provides an executive-level analysis of the main growth drivers, technology trends, and critical market segmentations across demographics, platform types, game formats, payment options, and geographic regions.

• Gender: Female, Male
• Platform: Desktop, Mobile App, Mobile Web
• Game Type: House Banked Bingo, Paper Bingo, Live Dealer Casino, Slots, Table Games, Draw Lottery, Instant Win Lottery, Poker Cash Games, Poker Tournaments, In-Play Sports Betting, Pre-Match Sports Betting
• Payment Method: Mastercard, Visa, Bitcoin, Ethereum, Maestro, Visa Debit, Neteller, Paypal, Skrill, Mobile Banking, Online Banking
• Age Group: 18 to 24, 25 to 34, 35 to 44, 45 and Above
• Regions Covered: United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru, United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland, United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel, South Africa, Nigeria, Egypt, Kenya, China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan
• Key Companies: Flutter Entertainment plc, Entain plc, Bet365 Group Limited, DraftKings Inc., MGM Resorts International, Caesars Entertainment, Inc., Penn National Gaming, Inc., Super Group Limited, 888 Holdings plc, Kindred Group plc

Key Takeaways for Senior Decision-Makers

• Regulatory environments in the United States are evolving, creating room for new entrants and compelling incumbents to prioritize agility and ongoing compliance alignment.
• The migration from desktop to mobile usage has intensified, challenging operators to prioritize mobile app and web optimization to capture audience growth efficiently.
• Operators leveraging AI and machine learning to power real-time analytics and personalized promotions are seeing sharper engagement and improved risk controls.
• Consumer segmentation by gender, age, and game preferences allows for tailored marketing campaigns and product development that enhance acquisition and retention.
• Diversification in payment methods, including the increased integration of cryptocurrency and e-wallets, responds to changing user expectations and competitive necessity.
• Investments in platform stability, cybersecurity, and user authentication are emerging as core differentiators for brand trust and regulatory fulfillment.

Tariff Impact on Operational Strategy

Recent tariff adjustments on technology infrastructure and payment processing equipment are prompting operators to reconsider procurement, local sourcing, and long-term vendor strategies. Elevated import duties have caused a ripple effect, affecting both equipment costs and payment transaction fees. As a result, companies are refining their approach to supply chains, financial frameworks, and cross-border payment solutions, influencing both cost management and user experience.

Methodology & Data Sources

This report employs a mixed-methodology approach, integrating extensive secondary research with in-depth primary interviews from industry executives, technology leaders, and regulatory experts. Quantitative and qualitative insights are corroborated through triangulation and peer validation, assuring reliability and practical relevance for strategic planning.

Why This Report Matters

• Enables strategic decision-making with a granular view of market segmentations, regional dynamics, and evolving regulations.
• Equips senior leaders to benchmark competitive strategies, adapt to technology trends, and seize emerging opportunities.

Conclusion

The US online gambling market is shaped by innovation, compliance imperatives, and shifting consumer behaviors. Leaders informed by this analysis will be positioned to drive sustainable growth, foster brand loyalty, and respond proactively to ongoing market evolution.

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates.
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.