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Samsung C.A.S.E. and Digital Strategies in the Global Automotive Industry, Forecast to 2025

  • Report

  • 77 Pages
  • March 2020
  • Region: Global
  • Frost & Sullivan
  • ID: 5013067

Samsung is one of the world's biggest technology companies. It is arguably most popular for its wide and technologically advanced range of consumer electronics as well as home appliances. However, its capabilities also extend to various other industries and areas of expertise, including automotive, infrastructure engineering, construction, trading, shipbuilding, consulting, and information technology (IT) services.

Samsung has already established its prowess in the automotive industry by providing highly advanced displays, chipsets, and wireless communication technology to automotive original equipment manufacturers (OEMs). With its recent spate of acquisitions, especially that of Harman in 2017, Samsung is looking to leverage its industry expertise to supplement its existing solutions and position itself as a leading automotive supplier. These acquisitions are spread across various segments, including electric vehicles, autonomous vehicles, and connected technologies.

Research Scope

The aim of this study is to present an overview on the applications of Samsung's product and technologies in the automotive industry. It will focus on Samsung's unique position as a Tier I supplier, focusing on current and advanced future automotive technologies. Focusing on 4 key trends (connectivity services, autonomous driving, shared mobility, and electric vehicles), the study will elaborate on the significant role played by Samsung in the automotive industry, while also shedding light on its investments and future growth trends.

Key Features

  • To provide an overview of Samsung as a conglomerate
  • To describe Samsung's current position and applications in the automotive industry
  • To define Samsung’s product strategy (profile of its devices and application areas) in the automotive industry
  • To elaborate on key products and solutions that Samsung has developed and/or adapted for the automotive industry
  • To provide a set of actionable insights and recommendations for the future growth of the company and its subsidiaries
  • To highlight the future expectations and provide an industry outlook for the company

Key Issues Addressed

  • What is the role played by Samsung in the global automotive industry?
  • What are Samsung’s core competencies? Based on these competencies, what are the specialty solutions that the company provides for automotive OEMs and Tier I suppliers?
  • How is the company gearing up for the future of the automotive industry, especially in terms of electric vehicles, autonomous driving, and connected devices?
  • As a technology and devices company, how is Samsung able to compete effectively with the established automotive companies?

Table of Contents

1. Executive Summary
  • Executive Summary-Key Findings
  • Executive Summary-Automotive C.A.S.E. Applications
  • Executive Summary-Connected Autonomous Technology Solutions
  • Executive Summary-Fleet Management and Transport Solutions
  • Executive Summary-Samsung’s Electric Innovation
  • Executive Summary-Advanced In-vehicle Ecosystem
  • Executive Summary-Future Samsung Ecosystem
  • Executive Summary-Current vs. Future Outlook

2. Research Scope, Objectives, Methodology, and Segmentation
  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology
  • Research Background

3. Samsung’s Corporate and Automotive Overview
  • Samsung Conglomerate Structure
  • Samsung Electronics and Samsung SDI-Structure
  • Samsung Electronics and Samsung SDI-Financial Performance
  • Global Automotive Expertise
  • Strategy and Innovation Center for Automotive Development
  • Samsung’s Automotive Acquisitions
  • Automotive Investments - NEXT Ventures and Catalyst Fund
  • Automotive Investments - Innovation Fund
  • Samsung C.A.S.E. Applications

4. Connected and Autonomous Vehicle Technology
  • Connected and Autonomous Automotive Solutions
  • Samsung’s Acquisition of Harman, 2017
  • Harman’s Solution Ecosystem
  • Harman’s Core Automotive Capabilities
  • Harman in Numbers
  • Harman’s Financial Performance
  • Samsung Application Areas - Research, Development, and Manufacturing
  • Samsung Application Areas - Smart Home and Office Capabilities
  • Samsung Application Areas - Telematics and Cybersecurity
  • Samsung Application Areas - Digital Cockpits
  • Connected Software Ecosystem for Automotive
  • Competitive Landscape in Connected Technology
  • Samsung Application Areas - Advanced Driver Assistance Systems
  • Samsung’s Autonomous Technology Capabilities
  • Samsung’s Autonomous Partnerships
  • Competitive Landscape in Autonomous Technology
  • Future Samsung Connected and Autonomous Strategy, 2025

5. Shared Services and Electric Technology
  • Fleet Management and Transport Solutions
  • Samsung Empowering Mobility
  • Competitive Landscape in Mobility
  • Samsung’s Electric Innovation
  • Samsung SDI-Financial Performance
  • Samsung SDI-Battery Capabilities
  • Samsung SDI Automotive Investments
  • Competitive Landscape in Electrification
  • Challenges for Samsung SDI
  • Samsung’s Future Mobility and Electric Strategy, 2025

6. Supplementary Automotive Strategic Investments
  • Renault Samsung Motors
  • Samsung’s Activities in Cybersecurity
  • Automotive Broadcasting Network (ABN) Partnership
  • Digital Retail Services
  • Streamlined Cashless Payment Services - Samsung Pay

7. Growth Opportunities and Companies to Action
  • Growth Opportunity for Samsung
  • Strategic Imperatives for Success and Growth

8. Conclusions and Future Outlook
  • Future Samsung Ecosystem
  • Key Conclusions
  • The Last Word - 3 Big Predictions
  • Legal Disclaimer

9. Appendix
  • List of Exhibits

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Samsung
  • Renault