Assessment of Germany's Beer Market 2019

Executive Summary

Beer is globally the third most popular drink after water and tea. Growing at a CAGR of 2.4%, it is projected that the global beer market will reach approximately USD 636 billion by 2020. Five brewery groups account for approximately 60% of the total global beer production. Anheuser-Busch InBev is the largest brewery in the world and in 2018, produced 567 million hectolitres of beer, which represented 29.8% of the total global production.

Product innovation in the beer industry worldwide is on the high. The beer industry is experiencing a growing demand for diverse beer products and changing global taste preferences. It is projected that growing at a CAGR of 2.4%, the global beer market will reach approximately USD 636.7 billion by 2020.

Germany is the second-largest consumer of beer in Europe preceded by Russia and followed by the UK, Spain, Italy, Poland and France. There were an estimated 14,000 breweries and more than 6,000 beer brands in Germany in 2018, and this was expected to rise due to many craft breweries and other speciality brewers coming up. Most of the breweries in Germany are located in Berlin and Brandenburg.

In 2018, Germany was the top beer producing nation in the EU, producing 8.3 billion litres of beer which is 21% of the total beer produced in the EU. Due to the rising health awareness, particularly among younger consumers, currently one in 15 beers consumed in Germany is non-alcoholic.

Our Analysts believe that the outlook for the German beer market is bright, without taking into account the impact of COVID-19. Craft and premium specialty beer segment is expected to grow, but the growth is to remain organic. Non-alcoholic beer and beer mixes are expected to see growth due to health and wellness trend.

Why should the report be purchased?

The report ‘Assessment of Germany's Beer Market 2019’highlights key dynamics of the global and Germany’s beer market. The growing opportunity in the sector along with challenges has been investigated. The initiatives and performance of key players including Anheuser-Busch InBev, Bitburger Braugruppe, Krombacher Brauerei and Weihenstephan Brewery has been examined. The current market scenario has also been studied. The report contains latest views and opinions of industry leaders.

Research methodology and delivery time

The publisher has conducted in-depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as single-site single-user license. The delivery time for the electronic version of the report is 3 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The dispatch time for hard copies is 4 business days, as each hard copy is custom printed for the client.