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India Liquid Handwash & Shower Gel Market Outlook, 2025

  • ID: 5018074
  • Report
  • April 2020
  • Region: India
  • 117 pages
  • Bonafide Research
UP TO OFF
until Aug 31st 2020
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FEATURED COMPANIES

  • Dabur India Limited
  • ITC Limited
  • List of Companies
  • The Himalaya Drug Company
  • MORE

The report gives a detailed insight of how liquid hand washes and shower gel products perform in the Indian market. Shower gels are sometimes termed as a body wash and are one of the best personal care segment manufactured by many fast-moving consumer goods companies. The shower gel is the easiest way of cleaning the body while taking a shower. The main factor for the growth of shower gels includes the growing availability of shower gels and body wash in supermarkets, malls, and online stores and also their ease of use compared to traditional bar soaps. On the other hand, traditionally, the bar soaps have been primarily used for washing hands by the Indian population as far as the liquid handwash category is concerned. Though being a small category, the liquid hand wash market is fast expanding. Due to their affordability and accessibility, they have a wide reach and hence many local FMCG companies such as RB India, GCPL, Dabur India, Colgate-Palmolive, Himalaya, etc. This report helps to understand the complete scenario with the historical and forecasted value of the Liquid hand wash and shower gel market along with its performance at various demographic levels and the insight of the top active companies in this segment.

Market development:

Shower gel adaption has been recording the fastest growth in India’s bathing market. The market has grown at a rapid pace and looking to the frequent adaption of such products the expected CAGR of the market to be over 18% in next couple of years. The shower gel is still a new category for the Indian consumer, however, nowadays the demand for these products is growing because of consumers spending a lot on health and skincare. These gels are available in many ranges such as lotions, scrubs, and body sprays. Body wash and shower gels are usually considered as a premium segment in the bathing products market. Along with the growing shower gel segment a trend has been observed in the last couple of years with an increasing sense of sanitization the adaption of hand wash has sparked in the last couple of years. The market is going to see tremendous growth with the support of governments' ongoing initiatives like 'Swach Bharat Abhiyaan' and 'Swastha Bharat' will encourage the people to maintain cleanliness and hygiene. The hand wash segment of the market has been growing around 17% CAGR in terms of volume. The trend of using hand wash products is changing and the liquid hand wash segment has found its followers in the form of the health-conscious crowd who view this as an ideal product for handwashing activities to maintain hand hygiene.

Major Companies with their brands

  • ITC Limited - Vivel, Fiama Di Wills, Essenza Di Wills,
  • Hindustan Unilever Limited - Lux, Dove
  • Wipro Consumer Care Limited - Santoor, Chandrika, Yardley, Mitu.
  • The Colgate Palmolive (India) Limited - Palmolive
  • Godrej Consumer Products Limited (GCPL) - Cinthol, Fair Glow, Godrej Shikakai
  • Reckitt Benckiser (India) Ltd - Dettol
  • Dabur India Limited
  • The Himalaya Drug Company - Himalaya Herbal Cucumber, Himalaya Herbals Cream and Honey, Himalaya.
  • Karnataka Soaps and Detergents Limited - Mysore Sandal
  • Beiersdorf India Private Limited - Nivea

Considered in this report:

  • Geography: India & Global
  • Base Year: FY 2018-19
  • Estimated Year: FY 2019-20
  • Forecast Year: FY 2024-25

Aspects Covered in this report:

  • Global Liquid Handwash and shower market with its value and forecast
  • India Liquid Handwash and shower market with its value and forecast
  • Product price and variant analysis
  • Market Trends
  • Top profiled companies

Segment Covered In The report:

  • Shower Gel
  • Liquid Hand Wash

The approach of the report:

This report consists of a combination approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to hand wash and shower gel industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Dabur India Limited
  • ITC Limited
  • List of Companies
  • The Himalaya Drug Company
  • MORE
1. Executive Summary

2. Report Methodology

3. India Demographic Insight

4. Global Liquid Body Wash & Shower Gel Liquid

5. India Body Wash & Shower Gel Market Outlook
5.1. Market Size By Value
5.2. Market Size By Volume
5.3. Market Share
5.3.1. By Company
5.3.2. By Brand
5.3.3. By Sales Channel
5.3.4. By Demographic
5.3.5. By Tier
5.4. Product, Price & Variant Analysis

6. Global Liquid Hand Wash Market Outlook

7. India Liquid Hand Wash Market Outlook
7.1. Market Size
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share
7.2.1. By Brand
7.2.2. By Delivery Format
7.2.3. By Ingredient
7.2.4. By End User
7.3. Product, Price & Variant Analysis
7.4. Raw Material
7.5. Manufacturing Process

8. India Economic Snapshot

9. India Bath and Shower Market Dynamics
9.1. Key Drivers
9.2. Key Challenges

10. Market Trends & Developments
10.1. Hand Wash & Hand Sanitizers entering in households
10.2. Innovation in Delivery Formats of Liquid Hand Wash Products
10.3. Growing Demand for Environment-Friendly Natural Hand Hygiene Products
10.4. Premiumisation in Bath & Shower Products
10.5. Multinational Companies keep focusing on Least Penetrated Markets

11. Competitive Landscape
11.1. Porter’s Five Forces
11.2. Company Profiles
11.2.1. Reckitt Benckiser (India) Private Limited
11.2.2. Hindustan Unilever Limited
11.2.3. Colgate Palmolive (India) Limited
11.2.4. Godrej Consumer Products Limited
11.2.5. Dabur India Limited
11.2.6. The Himalaya Drug Company
11.2.7. ITC Limited
11.2.8. Wipro Consumer Care Limited
11.2.9. Beiersdorf (India) Private Limited
11.2.10. Karnataka Soaps & Detergents Limited

12. Strategic Recommendations

13. Disclaimer

List of Figures
Figure 1: India Population 2015-2019 ( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: Global Bath and Shower MarketSize – By Segment By Value 2014 To 2019(USD Billion)
Figure 5: Global Bath and Shower MarketSize Forecast – By Segment By Value 2018F to 2023F (USD Billion)
Figure 6: India Body Wash &Shower Gel Market Size – By Value 2013-14 to 2018-19 (INR Crore)
Figure 7: India Body Wash &Shower Gel Market Size Forecast – By Value 2019-20F to 2024-25F (INR Crore)
Figure 8: India Body Wash & Shower Gel Market Size – By Volume 2013-14 to 2018-19 (Tonnes)
Figure 9: India Body Wash &Shower Gel Market Size Forecast – By Volume 2019-20F to 2024-25F (Tonnes)
Figure 10: India Body Wash &Shower Gel Market Share – By Company By Value 2018-19
Figure 11: India Body Wash &Shower Gel Market Share – By Brand By Value 2018-19
Figure 12: India Body Wash & Shower Gel Market Share – By Sales Channel 2018-19
Figure 13: India Body Wash & Shower Gel Market Share – By Demographics 2018-19
Figure 14: India Body Wash & Shower Gel Market Share – By Tier 2018-19
Figure 15 :Global liquid Hand wash Market Size – By Value 2014 – 2019 (USD billion)
Figure 16:Global Liquid Hand wash Market Size Forecast – By Value 2020F – 2025F (USD billion)
Figure 17: India Liquid Hand Wash Market Size – By Value 2014 – 2019 (INR Crore)
Figure 18: India Liquid Hand Wash Market Size Forecast By Value 2020F – 2025F (INR Crore)
Figure 19: India Liquid Hand Wash Market Volume – By Value 2014 – 2019 (Ton)
Figure 20: India Hand Hygiene Market Volume Forecast – By Value 2020F – 2025F (Ton)
Figure 21: India Liquid Hand Wash Market Share – By Brand 2018-2019
Figure 22: India Liquid Hand Wash Market Share – By Delivery Format 2018-2019
Figure 23: India Liquid Hand Wash Market Share – By Ingredient 2018-2019
Figure 24: India Liquid Hand Wash Market Share – By End User 2018-2019

List of Tables
Table 1: India Tier-wise Classification Of Cities
Table 2:India Region-wise Classification Of Cities
Table 3: Product, Price &Variant Analysis of Various Body Wash & Shower Gel Available in Indian Market 2018-19
Table 4: Brands & their claims to offer
Table 5: Product, Variant & Pricing Analysis Of Liquid Hand wash In India
Table 6: Raw Material Analysis Of Major Liquid Hand Wash Brands In India
Table 7: India Economic Profile – 2015 to 2018
Table 8: Product Portfolio of Reckitt Benckiser (India) Ltd. in Hand Hygiene Market
Table 9: Key Facts of Reckitt Benckiser (India) Ltd.
Table 10: Product Portfolio of Hindustan Unilever Limited in Hand Hygiene market
Table 11: Key Facts of Hindustan Unilever Limited
Table 12: Product Portfolio of Colgate Palmolive (India) Ltd. in Hand Hygiene Market
Table 13: Key Facts of Colgate Palmolive (India) Ltd.
Table 14: Product Portfolio of Godrej Consumer Products Ltd. in Hand Hygiene Market
Table 15: Key Facts of Godrej Consumer Products Ltd.
Table 16: Product Portfolio of Dabur India Limited in Hand Hygiene Market
Table 17: Key Facts of Dabur India Limited
Table 18: Product Portfolio of The Himalaya Drug Company in Hand Hygiene Market
Table 19: Key Facts of The Himalaya Drug Company
Table 20: Key Facts of ITC Limited
Table 21: Product Portfolio of Wipro Consumer Care and Lighting Ltd. in Hand Hygiene Market
Table 22: Key Facts of Wipro Consumer Care and Lighting Ltd.
Table 23: Karnataka Soaps & Detergents Limited
Table 24: Beiersdorf (India) Private Limited
Note: Product cover images may vary from those shown
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  • List of Companies
  • Reckitt Benckiser (India) Private Limited
  • Hindustan Unilever Limited
  • Colgate Palmolive (India) Limited
  • Godrej Consumer Products Limited
  • Dabur India Limited
  • The Himalaya Drug Company
  • ITC Limited
  • Wipro Consumer Care Limited
  • Beiersdorf (India) Private Limited
  • Karnataka Soaps & Detergents Limited
Note: Product cover images may vary from those shown
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