India Liquid Hand Wash & Shower Gel Market Overview, 2022-28

The report titled India Liquid Hand Wash & Shower Gel Market Overview, 2022-28” gives a detailed insight into how liquid hand washes and shower gel products perform in the Indian market. Shower gels are sometimes termed body wash and are one of the best personal care segments manufactured by many fast-moving consumer goods companies. The shower gel is the easiest way of cleaning the body while taking a shower. The main factor for the growth of shower gels includes the growing availability of shower gel products in supermarkets, malls, and online stores and also their ease of use compared to the traditional form of body cleaners. On the other hand, traditionally, bar soaps have been primarily used for washing hands by the Indian population as far as the liquid hand wash category is concerned. Though being a small category, the liquid hand wash market is rapidly expanding. Due to their affordability and accessibility, they have a wide reach, and hence many local FMCG companies such as RB India, GCPL, Dabur India, Colgate-Palmolive, Himalaya, etc. This report helps to understand the complete scenario with the historical and forecasted value of the Liquid hand wash and shower gel market along with its performance at various demographic levels and the insight of the top active companies in this segment.

Market Development

Shower gel adaption has recorded the fastest growth in India’s bathing market. The market has grown at a rapid pace owing to the increasing adaption of such products the expected CAGR of the market is over 18% in the historical period. The shower gel is still a new category for the Indian consumer, however, nowadays the demand for these products is growing because consumers spend a lot of money on health and skincare. These gels are available in many ranges such as lotions, scrubs, and body sprays. Shower gels are usually considered as a premium segment in the bathing products market. Along with the increasing adaption of shower gel products a trend has been observed with an increasing sense of sanitization the adaption of hand wash has sparked in the last couple of years. The market is going to see tremendous growth with the support of governments' ongoing initiatives like 'Swachh Bharat Abhiyan and 'Swastha Bharat' which will encourage people to maintain cleanliness and hygiene. The hand wash segment has seen a surge in the market with a CAGR of more than 9% in terms of volume in the last couple of years. Further, the market is expected to grow more than 12% in terms of value during the forecast period. The trend of using hand wash products is changing and the liquid hand wash segment has found its followers in the form of the health-conscious crowd who view this as an ideal product for hand washing activities to maintain hand hygiene.

Major companies with their brands

• ITC Limited - Vivel, Fiama Di Wills, Essenza Di Wills,
• Hindustan Unilever Limited - Lux, Dove
• Wipro Consumer Care Limited - Santoor, Chandrika, Yardley, Mitu.
• The Colgate Palmolive (India) Limited - Palmolive
• Godrej Consumer Products Limited (GCPL) - Cinthol, Fair Glow, Godrej Shikakai
• Reckitt Benckiser (India) Ltd - Dettol
• Dabur India Limited
• The Himalaya Drug Company -, Himalaya Herbal Cucumber, Himalaya Herbals Cream, and Honey, Himalaya.
• Karnataka Soaps and Detergents Limited - Mysore Sandal
• Beiersdorf India Private Limited - Nivea

Considered in this report

• Geography: India
• Base year: FY 2021-22
• Estimated year: FY 2022-23
• Forecast year: FY 2027-28

Aspects covered in this report

• India liquid hand wash and shower market with its value and forecast
• Product price and variant analysis
• Market trends
• Top profiled companies

Segment covered in the report

• Shower gel
• Liquid hand wash

The approach of the report:

This report consists of a combination approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us, we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the hand wash and shower gel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.