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Advertising, Public Relations, And Related Services Global Market Report 2020-30: Covid 19 Impact and Recovery

  • ID: 5019752
  • Report
  • April 2020
  • Region: Global
  • 300 pages
  • The Business Research Company

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FEATURED COMPANIES

  • Dentsu Inc
  • Omnicom Group
  • Publicis Groupe SA
  • WPP PLC
  • MORE
Advertising, Public Relations, And Related Services Global Market Report 2020 provides the strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services market as it emerges from the Covid 19 shut down.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3 working days of order.
Description:

Where is the largest and fastest growing market for the advertising, public relations, and related services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Advertising, Public Relations, And Related Services global market report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider advertising, public relations, and related services market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the Covid 19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of Covid 19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The advertising, public relations, and related services market section of the report gives context. It compares the advertising, public relations, and related services market with other segments of the design, research, promotional and consulting services market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, advertising, public relations, and related services indicators comparison.
Scope

Markets Covered:
1) By Type: Advertising Agencies; Billboard & Outdoor Advertising; Media Buying Agencies And Representative Firms; Print Advertising Distribution; Other Advertising Services; Public Relations; Direct Mail Advertising
2) By Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT & Telecom; Healthcare; Media & Entertainment
3) By Mode: Online; Offline

Subsegments Covered: TV; Digital; Print; OOH (Out-of-Home Advertising); Radio; Billboards; Street Furniture; Transit; Place-Based; Media Buying Agencies; Media Representative Firms

Companies Mentioned: WPP PLC; Omnicom Group; Publicis Groupe SA; Dentsu Inc; Interpublic Group of Companies Inc

Metrics Covered: Number of Enterprises; Number of Employees

Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, advertising, public relations, and related services indicators comparison.

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

This report will be delivered within 1-3 business days.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Dentsu Inc
  • Omnicom Group
  • Publicis Groupe SA
  • WPP PLC
  • MORE
1. Executive Summary

2. Report Structure

3. Advertising, Public Relations, And Related Services Market Characteristics
3.1. Market Definition
3.2. Key Segmentations

4. Advertising, Public Relations, And Related Services Market Product Analysis
4.1. Leading Products/ Services
4.2. Key Features and Differentiators
4.3. Development Products

5. Advertising, Public Relations, And Related Services Market Supply Chain
5.1. Supply Chain
5.2. Distribution
5.3. End Customers

6. Advertising, Public Relations, And Related Services Market Customer Information
6.1. Customer Preferences
6.2. End Use Market Size and Growth

7. Advertising, Public Relations, And Related Services Market Trends And Strategies

8. Advertising, Public Relations, And Related Services Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, Value ($ Billion)
8.2.1. Drivers Of The Market
8.2.2. Restraints On The Market
8.3. Forecast Market Growth, Value ($ Billion)
8.3.1. Drivers Of The Market
8.3.2. Restraints On The Market

9. Advertising, Public Relations, And Related Services Market Regional Analysis
9.1. Global Advertising, Public Relations, And Related Services Market, 2019, By Region, Value ($ Billion)
9.2. Global Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Historic And Forecast, By Region
9.3. Global Advertising, Public Relations, And Related Services Market, Growth And Market Share Comparison, By Region

10. Advertising, Public Relations, And Related Services Market Segmentation
10.1. Global Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Advertising Agencies
  • Billboard & Outdoor Advertising
  • Media Buying Agencies And Representative Firms
  • Print Advertising Distribution
  • Other Advertising Services
  • Public Relations
  • Direct Mail Advertising
10.2. Global Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom
  • Healthcare
  • Media & Entertainment
10.3. Global Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Online
  • Offline
11. Advertising, Public Relations, And Related Services Market Segments
11.1. Global Advertising Agencies Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion) - TV; Digital; Print; OOH (Out-of-Home Advertising); Radio
11.2. Global Billboard & Outdoor Advertising Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion) - Billboards; Street Furniture; Transit; Place-Based
11.3. Global Media Buying Agencies And Representative Firms Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion) - Media Buying Agencies; Media Representative Firms

12. Advertising, Public Relations, And Related Services Market Metrics
12.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2015-2023, Global
12.2. Per Capita Average Advertising, Public Relations, And Related Services Market Expenditure, 2015-2023, Global

13. Asia-Pacific Advertising, Public Relations, And Related Services Market
13.1. Asia-Pacific Advertising, Public Relations, And Related Services Market Overview
13.2. Asia-Pacific, Advertising, Public Relations, And Related Services Market, 2019, By Country, Value ($ Billion)
13.3. Asia-Pacific, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Historic And Forecast, By Country
13.4. Asia-Pacific, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Growth And Market Share Comparison, By Country
13.5. Asia-Pacific, Advertising, Public Relations, And Related Services Market Metrics
13.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2015-2023, Asia-Pacific Countries
13.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2019, Asia-Pacific Countries
13.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2019, Asia-Pacific Countries
13.6. Asia-Pacific Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7. Asia-Pacific Advertising, Public Relations, And Related Services Market: Country Analysis
13.7.1. China Advertising, Public Relations, And Related Services Market
13.7.1.1. China Advertising, Public Relations, And Related Services Market Overview
13.7.1.2. China Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.1.3. China Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.2. Australia Advertising, Public Relations, And Related Services Market
13.7.2.1. Australia Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.2.2. Australia Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.3. Hong Kong Advertising, Public Relations, And Related Services Market
13.7.3.1. Hong Kong Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.4. India Advertising, Public Relations, And Related Services Market
13.7.4.1. India Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.4.2. India Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.5. Indonesia Advertising, Public Relations, And Related Services Market
13.7.5.1. Indonesia Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.5.2. Indonesia Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.6. Japan Advertising, Public Relations, And Related Services Market
13.7.6.1. Japan Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.6.2. Japan Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.7. Malaysia Advertising, Public Relations, And Related Services Market
13.7.7.1. Malaysia Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.8. New Zealand Advertising, Public Relations, And Related Services Market
13.7.8.1. New Zealand Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.9. Philippines Advertising, Public Relations, And Related Services Market
13.7.9.1. Philippines Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.10. Singapore Advertising, Public Relations, And Related Services Market
13.7.10.1. Singapore Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.11. South Korea Advertising, Public Relations, And Related Services Market
13.7.11.1. South Korea Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.11.2. South Korea Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.12. Thailand Advertising, Public Relations, And Related Services Market
13.7.12.1. Thailand Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.7.13. Vietnam Advertising, Public Relations, And Related Services Market
13.7.13.1. Vietnam Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)

14. Western Europe Advertising, Public Relations, And Related Services Market
14.1. Western Europe Advertising, Public Relations, And Related Services Market Overview
14.2. Western Europe, Advertising, Public Relations, And Related Services Market, 2019, By Country, Value ($ Billion)
14.3. Western Europe, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Historic And Forecast, By Country
14.4. Western Europe, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Growth And Market Share Comparison, By Country
14.5. Western Europe, Advertising, Public Relations, And Related Services Market Metrics
14.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2015-2023, Western Europe Countries
14.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2019, Western Europe Countries
14.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2019, Western Europe Countries
14.6. Western Europe Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7. Western Europe Advertising, Public Relations, And Related Services Market: Country Analysis
14.7.1. Austria Advertising, Public Relations, And Related Services Market
14.7.1.1. Austria Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.2. Belgium Advertising, Public Relations, And Related Services Market
14.7.2.1. Belgium Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.3. Denmark Advertising, Public Relations, And Related Services Market
14.7.3.1. Denmark Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.4. Finland Advertising, Public Relations, And Related Services Market
14.7.4.1. Finland Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.5. France Advertising, Public Relations, And Related Services Market
14.7.5.1. France Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.5.2. France Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.6. Germany Advertising, Public Relations, And Related Services Market
14.7.6.1. Germany Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.6.2. Germany Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.7. Ireland Advertising, Public Relations, And Related Services Market
14.7.7.1. Ireland Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.8. Italy Advertising, Public Relations, And Related Services Market
14.7.8.1. Italy Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.9. Netherlands Advertising, Public Relations, And Related Services Market
14.7.9.1. Netherlands Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.10. Norway Advertising, Public Relations, And Related Services Market
14.7.10.1. Norway Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.11. Portugal Advertising, Public Relations, And Related Services Market
14.7.11.1. Portugal Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.12. Spain Advertising, Public Relations, And Related Services Market
14.7.12.1. Spain Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.13. Sweden Advertising, Public Relations, And Related Services Market
14.7.13.1. Sweden Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.14. Switzerland Advertising, Public Relations, And Related Services Market
14.7.14.1. Switzerland Advertising, Public Relations, And Related Services Market2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.15. UK Advertising, Public Relations, And Related Services Market
14.7.15.1. UK Advertising, Public Relations, And Related Services Market2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.7.15.2. UK Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)

15. Eastern Europe Advertising, Public Relations, And Related Services Market
15.1. Eastern Europe Advertising, Public Relations, And Related Services Market Overview
15.2. Eastern Europe, Advertising, Public Relations, And Related Services Market, 2019, By Country, Value ($ Billion)
15.3. Eastern Europe, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Historic And Forecast, By Country
15.4. Eastern Europe, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Growth And Market Share Comparison, By Country
15.5. Eastern Europe, Advertising, Public Relations, And Related Services Market Metrics
15.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2015-2023, Eastern Europe Countries
15.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2019, Eastern Europe Countries
15.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2019, Eastern Europe Countries
15.6. Eastern Europe Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
15.7. Eastern Europe Advertising, Public Relations, And Related Services Market: Country Analysis
15.7.1. Czech Republic Advertising, Public Relations, And Related Services Market,
15.7.1.1. Czech Republic Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
15.7.2. Poland Advertising, Public Relations, And Related Services Market
15.7.2.1. Poland Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
15.7.3. Romania Advertising, Public Relations, And Related Services Market
15.7.3.1. Romania Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
15.7.4. Russia Advertising, Public Relations, And Related Services Market
15.7.4.1. Russia Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
15.7.4.2. Russia Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)

16. North America Advertising, Public Relations, And Related Services Market
16.1. North America Advertising, Public Relations, And Related Services Market Overview
16.2. North America, Advertising, Public Relations, And Related Services Market, 2019, By Country, Value ($ Billion)
16.3. North America, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Historic And Forecast, By Country
16.4. North America, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Growth And Market Share Comparison, By Country
16.5. North America, Advertising, Public Relations, And Related Services Market Metrics
16.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2015-2023, North America Countries
16.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2019, North America Countries
16.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2019, North America Countries
16.6. North America Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
16.7. North America Advertising, Public Relations, And Related Services Market: Country Analysis
16.7.1. Canada Advertising, Public Relations, And Related Services Market
16.7.1.1. Canada Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
16.7.2. Mexico Advertising, Public Relations, And Related Services Market
16.7.2.1. Mexico Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
16.7.3. USA Advertising, Public Relations, And Related Services Market
16.7.3.1. USA Advertising, Public Relations, And Related Services Market Overview
16.7.3.2. USA Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
16.7.3.3. USA Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)

17. South America Advertising, Public Relations, And Related Services Market
17.1. South America Advertising, Public Relations, And Related Services Market Overview
17.2. South America, Advertising, Public Relations, And Related Services Market, 2019, By Country, Value ($ Billion)
17.3. South America, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Historic And Forecast, By Country
17.4. South America, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Growth And Market Share Comparison, By Country
17.5. South America, Advertising, Public Relations, And Related Services Market Metrics
17.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2015-2023, South America Countries
17.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2019, South America Countries
17.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2019, South America Countries
17.6. South America Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.7. South America Advertising, Public Relations, And Related Services Market: Country Analysis
17.7.1. Argentina Advertising, Public Relations, And Related Services Market
17.7.1.1. Argentina Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.7.2. Brazil Advertising, Public Relations, And Related Services Market
17.7.1.1. Brazil Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.7.2.2. Brazil Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.7.3. Chile Advertising, Public Relations, And Related Services Market
17.7.3.1. Chile Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.7.4. Colombia Advertising, Public Relations, And Related Services Market
17.7.4.1. Colombia Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.7.5. Peru Advertising, Public Relations, And Related Services Market
17.7.5.1. Peru Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.7.6. Venezuela Advertising, Public Relations, And Related Services Market
17.7.6.1. Venezuela Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)

18. Middle East Advertising, Public Relations, And Related Services Market
18.1. Middle East Advertising, Public Relations, And Related Services Market Overview
18.2. Middle East, Advertising, Public Relations, And Related Services Market, 2019, By Country, Value ($ Billion)
18.3. Middle East, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Historic And Forecast, By Country
18.4. Middle East, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Growth And Market Share Comparison, By Country
18.5. Middle East, Advertising, Public Relations, And Related Services Market Metrics
18.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2015-2023, Middle East Countries
18.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2019, Middle East Countries
18.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2019, Middle East Countries
18.6. Middle East Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
18.7. Middle East Advertising, Public Relations, And Related Services Market: Country Analysis
18.7.1. Saudi Arabia Advertising, Public Relations, And Related Services Market
18.7.1.1. Saudi Arabia Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
18.7.2. Israel Advertising, Public Relations, And Related Services Market
18.7.2.1. Israel Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
18.7.3. Turkey Advertising, Public Relations, And Related Services Market
18.7.3.1. Turkey Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
18.7.4. UAE Advertising, Public Relations, And Related Services Market
18.7.4.1. UAE Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)

19. Africa Advertising, Public Relations, And Related Services Market
19.1. Africa Advertising, Public Relations, And Related Services Market Overview
19.2. Africa, Advertising, Public Relations, And Related Services Market, 2019, By Country, Value ($ Billion)
19.3. Africa, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Historic And Forecast, By Country
19.4. Africa, Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Growth And Market Share Comparison, By Country
19.5. Africa, Advertising, Public Relations, And Related Services Market Metrics
19.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2015-2023, Africa Countries
19.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2019, Africa Countries
19.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2019, Africa Countries
19.6. Africa Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
19.7. Africa Advertising, Public Relations, And Related Services Market: Country Analysis
19.7.1. Egypt Advertising, Public Relations, And Related Services Market
19.7.1.1. Egypt Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
19.7.2. Nigeria Advertising, Public Relations, And Related Services Market
19.7.2.1. Nigeria Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)
19.7.3. South Africa Advertising, Public Relations, And Related Services Market
19.7.3.1. South Africa Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Value ($ Billion)

20. Advertising, Public Relations, And Related Services Market Competitive Landscape
20.1. Competitive Market Overview
20.2. Market Shares
20.3. Company Profiles
20.3.1. WPP PLC
20.3.1.1. Company Overview
20.3.1.2. Products And Services
20.3.1.3. Strategy
20.3.1.4. Financial Performance
20.3.2. Omnicom Group
20.3.2.1. Company Overview
20.3.2.2. Products And Services
20.3.2.3. Strategy
20.3.2.4. Financial Performance
20.3.3. Publicis Groupe SA
20.3.3.1. Company Overview
20.3.3.2. Products And Services
20.3.3.3. Strategy
20.3.3.4. Financial Performance
20.3.4. Dentsu Inc
20.3.4.1. Company Overview
20.3.4.2. Products And Services
20.3.4.3. Strategy
20.3.4.4. Financial Performance
20.3.5. Interpublic Group of Companies Inc
20.3.5.1. Company Overview
20.3.5.2. Products And Services
20.3.5.3. Strategy
20.3.5.4. Financial Performance

21. Key Mergers And Acquisitions In The Advertising, Public Relations, And Related Services Market

22. Market Background: Design, Research, Promotional And Consulting Services Market
22.1. Design, Research, Promotional And Consulting Services Market Characteristics
22.2. Design, Research, Promotional And Consulting Services Market Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F Growth, By Segment, Value ($ Billion), Global
22.3. Global Design, Research, Promotional And Consulting Services Market, 2019, By Region, Value ($ Billion)
22.4. Global Design, Research, Promotional And Consulting Services Market, 2015-2019, 2023F, 2025F, 2030F, Historic And Forecast, By Region
22.5. Global Design, Research, Promotional And Consulting Services Market, 2015-2019, 2023F, 2025F, 2030F, Segmentation By Type, Value ($ Billion)

23. Recommendations
23.1. Global Advertising, Public Relations, And Related Services Market In 2023- Growth Countries
23.2. Global Advertising, Public Relations, And Related Services Market In 2023- Growth Segments
23.3. Global Advertising, Public Relations, And Related Services Market In 2023- Growth Strategies

24. Appendix
24.1. NAICS Definitions Of Industry Covered In This Report
24.2. Abbreviations
24.3. Currencies
24.4. Research Inquiries
24.5. About the Publisher

25. Copyright And Disclaimer
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Dentsu Inc
  • Omnicom Group
  • Publicis Groupe SA
  • WPP PLC
  • MORE
The advertising, public relations and related services market consists of the sales of advertising, public relations and related services services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

The global advertising, public relations, and related services market is expected to decline from $759.7 billion in 2019 to $754.4 billion in 2020 at a compound annual growth rate (CAGR) of -0.8%. The decline is mainly due to economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and grow at a CAGR of 6% from 2021 and reach $896 billion in 2023.

Asia Pacific was the largest region in the global advertising, public relations, and related services market, accounting for 33% of the market in 2019. North America was the second largest region accounting for 28% of the global advertising, public relations, and related services market. Africa was the smallest region in the global advertising, public relations, and related services market.

Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2017 adding about 1.1% to the year’s growth rate for global advertising expenditure . For instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year’s most awaited movie “Star Wars: The Force Awakens.” The company also tried to drive sales keeping its stores open 24 hours to host special midnight events .
Note: Product cover images may vary from those shown
  • WPP PLC
  • Omnicom Group
  • Publicis Groupe SA
  • Dentsu Inc
  • Interpublic Group of Companies Inc
Note: Product cover images may vary from those shown

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