Free from food products are known as the products in which certain ingredients are removed to make them healthier and safer for consumption. They may be dairy-free, sugar-free, carb-free, lactose-free, artificial ingredient-free food, or egg-free depending upon the purpose for which they are being produced. The consumption of free from dairy and free from gluten foods is not only limited to nutritional needs but is also gaining importance, owing to issues related to intolerance or allergies.
Dairy-free products can be referred to the milk products produced by vegan alternatives. Soy, rice, almond, coconut, and even hemp seed milks are the popular dairy-free products that are dominating the dairy-free segment. Sugar-free products are made without the addition of actual sugar. Sugar substitutes such as aspartame, cyclamate, mogrosides, saccharin, and stevia are used in sugar-free products. These products provide a sweet taste, while at the same time containing less calories as compared to sugar-based sweeteners, thus making it a zero-calorie or low-calorie product. Consumption of carbohydrates beyond the prescribed level has a negative impact on blood sugar and insulin levels. Thus, restricting carbohydrates in food items controls sugar levels and insulin needs. Increase in prevalence of chronic diseases such as type 2 diabetes, dementia, cancer, and cardiovascular diseases is a key factor that augments the demand for low-carb food products
Lactose is a sugar majorly found in milk products. Increased consumption of lactose may cause gas, bloating, cramping, or diarrhea, in case it is not broken down or is undigested. Alternatives for lactose containing milk can be soy milk, almond milk, and other plant-based milks. Artificial ingredient free food are natural and organic foods.
The popular trend of healthy living has increased awareness among consumers about considering the components used in the food products.Consumers choose natural, healthy, and simple foods, and avoid consumption of food made with chemical modifiers.Important product categories in the free from food market include nutrition bars/beverages, dairy, cereal, yogurt, and cereal, clean label caramel ingredients, brined vegetables, cheese concentrates, dairy concentrates, vegetable purees, essential oils, flavors, gums, industrial garlic, tomato powder, and salt reducer. Income level and age group of consumers play major roles in determining the purchase of free from food products. This is attributed to increase in millennial population and rise in penetration of smartphones, which increase the awareness of availability of free from foods, thereby driving the market growth.
The consumer preference toward organic, natural, and healthy food is on a constant rise, owing to increase in health consciousness among consumers. Furthermore, surge in disposable income, improvement in living standard, rise in health expenditure, and large-scale promotion of organic foods owing to their benefit, such as their chemical-free nature, drive the growth of free from food market.
Increase in adverse health effects due to use of artificial ingredients, additives, or colorants such as E133 and the adoption of controversial food technologies such as GMOs have in the preparation of free from food products have limited their adoption among consumers. Moreover, these products are significantly expensive, and have a potentially shorter shelf life, thereby limiting their adoption. Furthermore, additional ingredients are added in free from food products to meet the needs of prescribed regulations, which incurs extra production cost of free from food products. Thus, high cost of these products poses a potential threat for the growth of the global market. Rise in concern about the origin of ingredients among consumers has influenced new product purchases. This trend is expected to generate lucrative opportunities in the clean label ingredients market.
In addition, the food industry is responding to an increase in demand by consumers of clean label products by supplying the food products, which are perceived as cleaner. For instance, Nestlé USA removed all of artificial colors from their chocolate candy products, and removed artificial flavors from the entire line of snacks and frozen pizzas. Furthermore, in the announcement made in February 2016, Mars pledged to remove artificial colors from human food products. Most recently, Red Bulllaunched a new line of organic soda products, which are only available in two regions of the U.S.This organic soda line is another example of how companies are embracing the artificial ingredients free concept.
The global free from food market is segmented into type, distribution channel, and region. Deepening on type, the market is categorized into dairy-free, sugar-free, carb-free, lactose-free, artificial ingredient-free food, and others. On the basis of distribution channel, the market is divided into supermarket &hypermarket, specialty stores, online retail stores, and others. On the regional basis, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
Some of the key companies profiled in the report include The Kraft Heinz Company, The Hain Celestial Group, Inc., Cargill Inc., Corbion Inc., Kerry Group PLC, Ingredion Incorporated, Chr. Hasen A/S, Dupont, Kellogg Company, and General Mills, Inc.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Type
By Distribution Channel
By Region
Dairy-free products can be referred to the milk products produced by vegan alternatives. Soy, rice, almond, coconut, and even hemp seed milks are the popular dairy-free products that are dominating the dairy-free segment. Sugar-free products are made without the addition of actual sugar. Sugar substitutes such as aspartame, cyclamate, mogrosides, saccharin, and stevia are used in sugar-free products. These products provide a sweet taste, while at the same time containing less calories as compared to sugar-based sweeteners, thus making it a zero-calorie or low-calorie product. Consumption of carbohydrates beyond the prescribed level has a negative impact on blood sugar and insulin levels. Thus, restricting carbohydrates in food items controls sugar levels and insulin needs. Increase in prevalence of chronic diseases such as type 2 diabetes, dementia, cancer, and cardiovascular diseases is a key factor that augments the demand for low-carb food products
Lactose is a sugar majorly found in milk products. Increased consumption of lactose may cause gas, bloating, cramping, or diarrhea, in case it is not broken down or is undigested. Alternatives for lactose containing milk can be soy milk, almond milk, and other plant-based milks. Artificial ingredient free food are natural and organic foods.
The popular trend of healthy living has increased awareness among consumers about considering the components used in the food products.Consumers choose natural, healthy, and simple foods, and avoid consumption of food made with chemical modifiers.Important product categories in the free from food market include nutrition bars/beverages, dairy, cereal, yogurt, and cereal, clean label caramel ingredients, brined vegetables, cheese concentrates, dairy concentrates, vegetable purees, essential oils, flavors, gums, industrial garlic, tomato powder, and salt reducer. Income level and age group of consumers play major roles in determining the purchase of free from food products. This is attributed to increase in millennial population and rise in penetration of smartphones, which increase the awareness of availability of free from foods, thereby driving the market growth.
The consumer preference toward organic, natural, and healthy food is on a constant rise, owing to increase in health consciousness among consumers. Furthermore, surge in disposable income, improvement in living standard, rise in health expenditure, and large-scale promotion of organic foods owing to their benefit, such as their chemical-free nature, drive the growth of free from food market.
Increase in adverse health effects due to use of artificial ingredients, additives, or colorants such as E133 and the adoption of controversial food technologies such as GMOs have in the preparation of free from food products have limited their adoption among consumers. Moreover, these products are significantly expensive, and have a potentially shorter shelf life, thereby limiting their adoption. Furthermore, additional ingredients are added in free from food products to meet the needs of prescribed regulations, which incurs extra production cost of free from food products. Thus, high cost of these products poses a potential threat for the growth of the global market. Rise in concern about the origin of ingredients among consumers has influenced new product purchases. This trend is expected to generate lucrative opportunities in the clean label ingredients market.
In addition, the food industry is responding to an increase in demand by consumers of clean label products by supplying the food products, which are perceived as cleaner. For instance, Nestlé USA removed all of artificial colors from their chocolate candy products, and removed artificial flavors from the entire line of snacks and frozen pizzas. Furthermore, in the announcement made in February 2016, Mars pledged to remove artificial colors from human food products. Most recently, Red Bulllaunched a new line of organic soda products, which are only available in two regions of the U.S.This organic soda line is another example of how companies are embracing the artificial ingredients free concept.
The global free from food market is segmented into type, distribution channel, and region. Deepening on type, the market is categorized into dairy-free, sugar-free, carb-free, lactose-free, artificial ingredient-free food, and others. On the basis of distribution channel, the market is divided into supermarket &hypermarket, specialty stores, online retail stores, and others. On the regional basis, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
Some of the key companies profiled in the report include The Kraft Heinz Company, The Hain Celestial Group, Inc., Cargill Inc., Corbion Inc., Kerry Group PLC, Ingredion Incorporated, Chr. Hasen A/S, Dupont, Kellogg Company, and General Mills, Inc.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the free from food market.
- The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth
KEY MARKET SEGMENTS
By Type
- Dairy-free
- Sugar-free
- Carb-free
- Lactose-free
- Artificial Ingredient-free Food
- Others
By Distribution Channel
- Supermarket &Hypermarket
- Specialty Stores
- Online Retail Stores
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- France
- Netherlands
- Germany
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- United Arab Emirates
- Rest of LAMEA
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: FREE FROM FOOD MARKET, BY TYPE
CHAPTER 5: FREE FROM FOOD MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: FREE FROM FOOD MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
Executive Summary
According to the report titled 'Free From FoodMarket by Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global free from food market size was valued at $90.1 billion in 2018, and is projected to reach $161.2billion by 2026, growing at a CAGR of 7.7% from 2019 to 2026. In 2018, North America accounted for nearly 43.8% share of the market.The growth in value sales for free from ingredients is attributable to surge in demand for different free from food products, which facilitate better taste. Thus, increase in willingness of customers for different types of natural tastes in food & beverages is expected to fuel the demand for free from food market.
The consumer preference toward organic, natural, and healthy food is on a constant rise owing to increase in health consciousness among consumers. Further, surge in disposable income, improvement in living standard, rise in health expenditure, and large scale promotion of organic food owing to its benefits, such as chemical free and natural, drive the growth of free from food market. A gluten-free food is essential for managing signs and symptoms of celiac disease and other medical conditions associated with gluten. Gluten free products are also popular among people who haven't been diagnosed with a gluten-related medical condition. The claimed benefits of the diet are improved health, weight loss and increased energy.
The food industry has been evolving in terms of innovations and demand. Manufacturers are focusing on key innovations that cater to the requirements of their target consumers. Increase in awareness toward health and wellness has been witnessed among people residing in the developed as well as the developing countries. This has resulted in increased demand for various types of special free from food made using organic products. Thus, free from food market products are gaining increased traction among food &beverage manufacturers, which significantly drives the free from food market growth.
Free from food products have further witnessed higher rate of penetration in North America and Europe. However, low availability has been observed in some major parts of Asia-Pacific and LAMEA, which is attributable to low performing macro-economic factors such as low internet penetration and weak marketing strategies by the manufacturers. Thus, lower penetration of such products limits the growth of the market.
Increase has been witnessed in number of users in various social media sites with rise in internet penetration. Taking this into consideration, most of the key players in the market strategize on promoting their products on these social media platforms. Thus, free from food market analysis through social media marketing strategy, the market sights critical opportunity in gaining traction.
According to Aniket Kadam, Senior Research Analyst, Food and Beverages, “Over the years, general awareness among consumers about health and fitness has increased exponentially. Thus, rise in awareness of the side effects caused due to consumption of synthetic ingredients has boosted the growth of the free from food market. In addition, shift in preference of health-conscious consumers toward food items, which either do not contain artificial ingredients or free from food products augments the growth of the global market.”
Key Findings of the Study
- Depending on type, the sugar-free segment garnered 30.0% of free from food market share in 2018, and is expected to grow at a CAGR of 7.0% from 2019 to 2026.
- The artificial ingredient-free food segment was valued at $12.8billion, and is expected to reach $20.3billion by 2026, registering a CAGR of 6.1 %.
- In 2018, by distribution channel, the dairy &frozen dessert segment accounted for 58.3% share of the market, and is expected to grow at the CAGR of 6.9%.
- The online retail stores segment accounted was valued at $7.8billion, and is expected to reach $18.1billion by 2026, registering highest CAGR of 11.3%.
- Region wise, North America accounted for a prominent market share in 2018, and is anticipated to grow at a CAGR of 7.2% throughout the free from food market forecast period.
The key players operating in the free from food industry include The Kraft Heinz Company, The Hain Celestial Group, Inc., Cargill Inc., Corbion Inc., Kerry Group PLC, Ingredion Incorporated, Chr.Hasen A/S, Dupont, Kellogg Company, and General Mills, Inc.
Companies Mentioned
- The Kraft Heinz Company
- The Hain Celestial Group Inc.
- Cargill Inc.
- Corbion Inc.
- Kerry Group PLC
- Ingredion Incorporated
- Chr.Hasen A/S
- Dupont
- Kellogg Company
- General Mills Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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