Herbal Toothcare Market by Type and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026

Executive Summary

According to the report titled 'Herbal Toothcare Market by Type and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global herbal toothcare market size was $1.6billion in 2018, and is projected to reach $2.3billion by 2026, registering a CAGR of 3.0% from 2019 to 2026.

Mechanical plaque removal has been a widely accepted method for controlling gingivitis and plaque. To control plaque as well as prevent and reduce oral disease, various chemical formulations are being used. Chemicals such as chlorhexidine gluconate, fluoride, and triclosan, are widely accepted in toothpastes to prevent gingivitis and plaque. However, chemical formulations at times lead to undesirable side effects such as tooth discoloration, altered taste, and tooth staining. Furthermore, fluoride is considered toxic when ingested in high levels. Consumers today have become more health conscious and to avoid the health problems caused by chemicals, a transition toward natural products has been seen in the last few years. As a result, herbal ingredients for toothcare have gained increased attention from the engaged stakeholders.

Herbal ingredients in toothcare products such as toothpastes and mouthwashes, have several benefits. Herbal ingredients such as echinacea have immune stimulatory property, chamomile has anti-inflammatory effect, myrrh is a natural antiseptic, rhatany and sage have anti-hemorrhagic properties, peppermint oil has antiseptic, analgesic & anti-inflammatory properties. Peelu is a natural tooth whitening fiber whereas guava extract relieves tooth pain. In addition, neem is widely used owing to its anti-bacterial properties, along with ginger, which imparts antiseptic properties. The natural ingredients encompass all the necessary properties required for maintaining oral hygiene and preventing dental caries.

Often an allergic reaction is caused among consumers owing to the presence of synthetic flavoring agents or preservative ingredients. Common allergens include foaming agents, such as sodium lauryl sulfate, parabens, and fluoride. Presence of such allergens is expected to cause increased sensitivity of gums and teeth, rise in redness or swelling of tongue and lining of mouth, inflamed skin or chapped lips, body rash or hives, anaphylactic shock, or Angioedema. Herbal toothpaste may exert significant therapeutic effects on gingivitis and plaque when compared to conventional paste.
According to Shankar Bhandalkar, Team Lead-Research, Consumer Goods “The herbal toothcare segment is expected to experience rapid expansion in the developed regions amid proliferation of natural, clean label, and organic personal care products.

The global herbal toothcare market is segmented into type, sales channel, and region. By type, the market is studied across toothpaste, toothpowder, and mouth wash. By sales channel, it is classified into hypermarket/supermarket, independent stores, specialty stores, and online sales channels. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

KEY FINDINGS OF THE STUDY

• The toothpaste segment was the highest contributor to the global herbal toothcare market, with $1.4billion in 2018, and is estimated to reach $2.0billion by 2026, at a CAGR of 4.4% during the forecast period.
• In 2018, by sales channel, the hypermarket/supermarket segment accounted for about half of the global herbal tooth care market share in 2018, and is expected to grow at the CAGR of 4.4%.
• By region, Asia-Pacific led in terms of herbal toothcare market share in 2018 and is expected to retain its dominance during the forecast period.
• LAMEA is anticipated to grow with robust CAGR of 6.8% during the forecast period.

Some of the key players in the herbal toothcare market analysis includes Procter & Gamble, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Unilever Group, GlaxoSmithKline PLC (GSK), Himalaya Herbals, Dabur International Ltd., Amway Corporation, Patanjali Ayurved Ltd., and Vicco Laboratories.

Companies Mentioned

• Procter & Gamble
• Johnson & Johnson Services Inc.
• Colgate-Palmolive Company
• Unilever Group
• GlaxoSmithKline PLC (GSK)
• Himalaya Herbals
• Dabur International Ltd.
• Amway Corporation
• Patanjali Ayurved Ltd.
• Vicco Laboratories.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

• Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
• Scientific and technical writings for product information and related preemptions
• Regional government and statistical databases for macro analysis
• Authentic news articles and other related releases for market evaluation
• Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.