Champagne is a sparkling wine produced from specific types of grapes. This alcoholic beverage is produced in the Champagne region in France. Champagne has been consumed for decades as a celebration drink at sport events, anniversaries, parties, weddings, joyous occasions, and corporate events. The global champagne market was valued at $5.8 billion in 2018 and is anticipated to reach $7.4 billion by 2026, with a CAGR of 3.2% during the forecast period. Champagne is available in the market in various product styles such as Blanc de Blanc, Blanc de Noir, Pink Champagne Rose, and others. Various flavors such as such as strawberry, cream, floral aromas, and others are used to enhance the aroma and taste of champagne.
As the living standards are improving, the aspiration of consumers to consume luxury goods and services is also expected to grow. Champagne manufacturers have invested a lot in R&D to enhance characteristics, taste, or flavors of champagne. The consumption of these products is often associated with occasions such as celebrations and joyous moments. Furthermore, increased product dependency at marriages, parties, and social gatherings is anticipated to drive the growth of the market in the coming years. As the global level of disposable income increases, the consumer aspirations to consume quality luxury goods and services also increase. Moreover, luxury products are considered as a status symbol in the society. As consumption of these products provide experiences such as euphoria and ecstasy often associated with self-actualization, their demand is expected to grow significantly. Luxury goods have elasticity of demand greater than the necessity goods, and thus the market is expected to witness considerable growth during the forecast period. In addition, rapid urbanization propels the need for luxury goods, which, in turn, drives the growth of the champagne market. With increasing popularity of social media platforms such as Twitter and Instagram, consumers are becoming self-conscious of their social image and status. Thus, their aspiration to consume luxury products increases, thereby supplementing the growth of the champagne market.
Growth in the number of restaurants and bars has further resulted in increased consumption of champagne as people increasingly prefer on-premise drinking than off-premise drinking.
The champagne market is segmented into price point, distribution channel, and region. By price point, the market is divided into economy, mid-range, and luxury. On the basis of distribution channel, it is fragmented into supermarket/hypermarket, specialty stores, on trade, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, India, and rest of Asia-Pacific), and LAMEA (Middle East, Latin America, and Africa).
The key players profiled in this report include Laurent Perrier, Centre Vinicole - Champagne Nicolas Feuillatte, Louis Vuitton SE, Taittinger, Pernod Ricard, LANSON-BCC, Thiénot Bordeaux-Champagnes, Piper-Heidsieck, Pommery, and Veuve Clicquot Ponsardin.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTATION
By Price Point
By Distribution Channel
By Region
As the living standards are improving, the aspiration of consumers to consume luxury goods and services is also expected to grow. Champagne manufacturers have invested a lot in R&D to enhance characteristics, taste, or flavors of champagne. The consumption of these products is often associated with occasions such as celebrations and joyous moments. Furthermore, increased product dependency at marriages, parties, and social gatherings is anticipated to drive the growth of the market in the coming years. As the global level of disposable income increases, the consumer aspirations to consume quality luxury goods and services also increase. Moreover, luxury products are considered as a status symbol in the society. As consumption of these products provide experiences such as euphoria and ecstasy often associated with self-actualization, their demand is expected to grow significantly. Luxury goods have elasticity of demand greater than the necessity goods, and thus the market is expected to witness considerable growth during the forecast period. In addition, rapid urbanization propels the need for luxury goods, which, in turn, drives the growth of the champagne market. With increasing popularity of social media platforms such as Twitter and Instagram, consumers are becoming self-conscious of their social image and status. Thus, their aspiration to consume luxury products increases, thereby supplementing the growth of the champagne market.
Growth in the number of restaurants and bars has further resulted in increased consumption of champagne as people increasingly prefer on-premise drinking than off-premise drinking.
The champagne market is segmented into price point, distribution channel, and region. By price point, the market is divided into economy, mid-range, and luxury. On the basis of distribution channel, it is fragmented into supermarket/hypermarket, specialty stores, on trade, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, India, and rest of Asia-Pacific), and LAMEA (Middle East, Latin America, and Africa).
The key players profiled in this report include Laurent Perrier, Centre Vinicole - Champagne Nicolas Feuillatte, Louis Vuitton SE, Taittinger, Pernod Ricard, LANSON-BCC, Thiénot Bordeaux-Champagnes, Piper-Heidsieck, Pommery, and Veuve Clicquot Ponsardin.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global champagne market, with current and future trends to elucidate the imminent investment pockets in the market.
- Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
- The report provides information regarding drivers, restraints, and opportunities with impact analysis.
- A quantitative analysis of the current market and estimation for the same from 2018 to 2026 is provided to showcase the financial competency of the market.
- Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as, threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
- Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
- Competitive landscape highlights the business practices followed by the leading market players across various regions.
KEY MARKET SEGMENTATION
By Price Point
- Economy
- Mid-range
- Luxury
By Distribution Channel
- Supermarket/Hypermarket
- Specialty Stores
- On Trade
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- Australia
- India
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Champagne Market, By Price Point
Chapter 5: Champagne Market, By Distribution Channel
Chapter 6: Champagne Market, By Region
Chapter 7: Competition Landscape
Chapter 8: Company Profiles
Executive Summary
According to the report, titled, 'Champagne Market by Price Point, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global champagne market size was valued at $5.8 billion in 2018, and is anticipated to reach $7.4 billion by 2026, with a CAGR of 3.2% during the forecast period. The market is expected to exhibit an incremental revenue opportunity of $1.6 billion from 2018 to 2026. Non-vintage Brut is the most popular champagne preferred by consumers, due to its aroma, taste, quality and reasonable pricing. Champagne serves as an ideal choice of celebration drink for sports events, weddings, corporate events, anniversaries, and other joyous occasions. Owing to increase in disposable income, consumers from upper middle class and middle-income group have inclined toward the consumption of champagne as it is considered as a status symbol.The growth of the champagne market is propelled by upsurge in demand for luxury alcoholic beverages of fine quality. In addition, use of champagne as an ingredient in wide range of cuisines is expected to drive the champagne market growth in the near future. Moreover, manufacturers are increasingly investing in R&D to provide innovative flavors of champagne to gain competitive advantage over other players in the market.
The champagne market is segmented into price point, distribution channel, and region. By price point, the market is categorized into economy, mid-range, and luxury. Economy category of champagne in terms of price point has been the most preferred choice of champagne among the consumers, due to the combination of quality and reasonable pricing. The economy segment accounted for more than half of the market share in the global champagne market in 2018, and the trend is likely to be followed in the near future. However, the luxury segment is projected to grow at a significant rate in the near future, owing to increase in aspiration of consumers toward experiential luxury.
On the basis of distribution channel, the market is categorized into supermarket/hypermarket, specialty stores, on trade, and others. The supermarket/hypermarket segment led the market in terms of share, and is expected to grow at a significant growth rate during the forecast period owing to the expansion of the organized retail in developing countries. The on trade segment is anticipated to grow at the highest rate during the champagne market forecast period. This is attributed to upsurge in number of luxury hotels, bars, & restaurants and an increase in number of consumers seeking for attractive ambience and exclusivity.
Region wise, the champagne industry is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Belgium, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa). Europe led the market for champagne globally, due to the high per capita consumption of champagne in majority of the countries in Europe, including France, Germany, Italy, and the UK. France accounted for around half of the global consumption of champagne in 2018. This is attributed to the fact that champagne is produced in the Champagne region of France, and is shipped to other regions in the country and exported globally. Moreover, consumers in Europe are attracted by new flavors of champagnes, which has further propelled the growth of the market. However, Asia-Pacific is expected to witness the highest CAGR, owing to rise in average spending of middle income & upper middle income population on luxury goods owing to increase in disposable income in the region.
Key findings of the study
By price point, the economy segment is projected to witness the fastest growth, registering significant CAGR of 3.3% during the forecast period and is estimated to reach $ 5.0 billion by 2026.
In 2018, by distribution channel, the supermarket/hypermarket segment held the highest share, accounting for one-third of the global champagne market share.
In 2018, France was the most prominent market in the Europe region and accounted for around half of the global champagne market.
The key players profiled in this report include Laurent Perrier, Centre Vinicole - Champagne Nicolas Feuillatte, Louis Vuitton SE, Taittinger, Pernod Ricard, LANSON-BCC, Thiénot Bordeaux-Champagnes, Piper-Heidsieck, Pommery, and Veuve Clicquot Ponsardin.
Companies Mentioned
- Laurent Perrier
- Centre Vinicole - Champagne Nicolas Feuillatte
- Louis Vuitton SE
- Taittinger
- Pernod Ricard
- LANSON-BCC
- Thiénot Bordeaux-Champagnes
- Piper-Heidsieck
- Pommery
- Veuve Clicquot Ponsardin.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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