Clickstream analytics is the process of analysis clickstream data. Clickstream data is generated from activities that are performed by a user over a web or mobile application. These activities include navigation through pages, selecting items for details or description, reading blog pages, and others. More precisely, clickstream is defined as data associated with the links that a user clicked, including the point of time when each one of them were clicked. Rise in data silos and proliferation of connected device that generate huge data associated with devices and user patterns is a major factor expected to propel the growth of the market.
Rise in e-commerce businesses especially small- and medium-scale business across the globe is a major factor thar drives the growth of the market. E-commerce marketers are top players that adopt clickstream analytics at a significant rate to derive strategies that will help them engage and understand consumers in detail. High penetration of mobile devices has proliferated the anywhere concepts that boost the revenue of e-commerce businesses. Ease of accessibility and convenience of delivery services smartphones has paved its way for high growth of the global clickstream analytics market. However, concerns associated with data privacy and stringent data privacy laws and regulations are factors that could hinder the market growth. Emergence of technologies that collaborate various solutions in one suite is an opportunistic factor of the market expansion.
The clickstream analytics market is segmented on the basis of component, deployment, application, industry vertical, and region. By component, it is categorized into software and services. On the basis of deployment, it is divided on-premise and cloud. On the basis of application, it is divided into click path optimization, website/application optimization, customer analysis, basket analysis & personalization, traffic analysis, and others. Depending on industry vertical, it is categorized into BFSI, telecommunications & IT, travel & hospitality, retail & ecommerce, government, energy & utilities, media & entertainment, transportation & logistics, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the clickstream analytics market include Adobe Systems Incorporated, Google LLC, Hewlett Packard Enterprise, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., Talend, and Verto Analytics Inc.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Component
By Deployment
By Application
By Industry Vertical
By Region
KEY MARKET PLAYERS
Rise in e-commerce businesses especially small- and medium-scale business across the globe is a major factor thar drives the growth of the market. E-commerce marketers are top players that adopt clickstream analytics at a significant rate to derive strategies that will help them engage and understand consumers in detail. High penetration of mobile devices has proliferated the anywhere concepts that boost the revenue of e-commerce businesses. Ease of accessibility and convenience of delivery services smartphones has paved its way for high growth of the global clickstream analytics market. However, concerns associated with data privacy and stringent data privacy laws and regulations are factors that could hinder the market growth. Emergence of technologies that collaborate various solutions in one suite is an opportunistic factor of the market expansion.
The clickstream analytics market is segmented on the basis of component, deployment, application, industry vertical, and region. By component, it is categorized into software and services. On the basis of deployment, it is divided on-premise and cloud. On the basis of application, it is divided into click path optimization, website/application optimization, customer analysis, basket analysis & personalization, traffic analysis, and others. Depending on industry vertical, it is categorized into BFSI, telecommunications & IT, travel & hospitality, retail & ecommerce, government, energy & utilities, media & entertainment, transportation & logistics, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the clickstream analytics market include Adobe Systems Incorporated, Google LLC, Hewlett Packard Enterprise, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., Talend, and Verto Analytics Inc.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the current & future trends of the market to elucidate the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on the global clickstream analytics market size is provided.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the global clickstream analytics industry.
- The quantitative analysis of the market from 2018 to 2026 is provided to determine the global clickstream analytics market potential.
KEY MARKET SEGMENTS
By Component
- Software
- Services
By Deployment
- On-premise
- Cloud
By Application
- Click Path Optimization
- Website/Application Optimization
- Customer Analysis
- Basket Analysis & Personalization
- Traffic Analysis
- Others
By Industry Vertical
- BFSI
- Telecommunications & IT
- Travel & Hospitality
- Retail & eCommerce
- Government
- Energy & Utilities
- Media & Entertainment
- Transportation & Logistics
- Others
By Region
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
KEY MARKET PLAYERS
- Adobe Systems Incorporated
- Google LLC
- Hewlett Packard Enterprise
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Splunk Inc.
- Talend
- Verto Analytics Inc.
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Global Clickstream Analytics Market, By Component
Chapter 5: Global Clickstream Analytics Market, By Deployment
Chapter 6: Global Clickstream Analytics Market, By Application
Chapter 7: Global Clickstream Analytics Market, By Industry Vertical
Chapter 8: Global Clickstream Analytics Market, By Region
Chapter 9: Competitive Landscape
Chapter 10: Company Profile
Executive Summary
According to the report, titled, 'Clickstream Analytics Market by Component, Deployment, Application, and Industry Vertical: Opportunity Analysis and Industry Forecast, 2019-2026,' the clickstream analytics market size was valued at $868.8 million in 2018, and is projected to reach $2561.6 million by 2026, growing at a CAGR of 14.8% from 2019 to 2026.Advent of digitalization and industry 4.0 has garnered data silos with amorphous datasets. Rise in need to analyze real-time data especially ecommerce data has grown significantly. With analytics technologies, industries are focusing toward gaining high consumer base, clickstream analytics help these industries by performing traffic analytics and e-commerce analytics. In addition, rise in need to convert information into digital form to gain insights that support strategic decision-making in an organization is further expected to drive the of the clickstream analytics market growth.
In today’s era omni-channel retail customers generate digital trails when they are engaged in e-commerce interactions. These digital footprints also known as data-logs include data that have the information of checkouts, views, add to carts, likes, and even bounces rate at every point in the shopping expedition. Clickstream analytics allow online marketers or retailers a better understanding of its customers’ interactions with its applications. Further, the analyzed data can be used to brand and gain untouched business insights, which will help them to optimize their businesses. Mostly, these insights are widely used to find, target, or retain their ideal customers in a better way.
By component, the software segment dominated the overall clickstream analytics market in 2018 and is further expected to endure traction for clickstream analytics among organizations during the forecast period. Rise in demand for applications that are cost-efficient and display results with dashboards is a major factor to drive the growth of the software segment. Moreover, the services segment witnessed a significant growth in the market, in terms of CAGR during the forecast period. This is attributed to clickstream analytics services suite that includes installation, consulting, maintenance, and support services.
North America clickstream analytics market is expected to dominate in 2018, and is expected to continue this trend during the forecast period, owing to high availability of number of players that are operating and using analytics in the countries such as the U.S. and Canada. Asia-Pacific is expected to anticipate high CAGR in the global market in the coming years.
Key Findings of the Study
By component, the software segment dominated the clickstream analytics market. However, the services segment is expected to exhibit significant growth during the forecast period in the clickstream analytics industry.
By deployment, the cloud segment dominated the clickstream analytics market in 2018. However, the on-premise segment is expected to exhibit significant growth during the clickstream analytics trends.
By application, the click path optimization segment accounted for the highest clickstream analytics market share in 2018, owing to rise in demand for optimized clicks from e-commerce sector.
Depending on industry vertical, the retail & ecommerce industry generated the highest revenue in 2018. However, the BFSI sector is expected to witness a considerable growth in the near future.
Region wise, Asia-Pacific is expected to witness significant growth in terms of CAGR in the coming years.
Some of the key market players profiled in the clickstream analytics market analysis include Adobe Systems Incorporated, Google LLC, Hewlett Packard Enterprise, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., Talend, and Verto Analytics Inc. Major players operating in this market have witnessed high growth in demand for clickstream analytics, especially due to the increase in the adoption of Internet and related services among individuals across the globe. This study includes market analysis, trends, and future estimations to determine the imminent investment pockets.
Companies Mentioned
- Adobe Systems Incorporated
- Google LLC
- Hewlett Packard Enterprise
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Splunk Inc.
- Talend
- Verto Analytics Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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