Television Broadcasting Global Market Report 2024

The television broadcasting market size has grown strongly in recent years. It will grow from $290.38 billion in 2023 to $308.58 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth observed in the historical period can be linked to the rise in television show budgets allocated by studios, the increasing popularity of audio and video broadcasting, and the upsurge in disposable income.

The television broadcasting market size is expected to see strong growth in the next few years. It will grow to $387.95 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The anticipated growth in the forecast period can be ascribed to the rising popularity of the Internet of Things (IoT), the heightened use of TVs, the expanding viewership of television, and increased subscriptions to Over-The-Top (OTT) services. Urbanization, with a demand for high-quality content, coupled with technological advancements, also contributes to this growth. Key trends in the forecast period include strategies to broaden consumer reach and enhance revenue through mergers, a focus on digital transformation, an emphasis on interactive, data-driven, and dynamic content, and considerations for expanding in Over-The-Top (OTT) delivery.

The growing demand for television sets is a significant factor contributing to the expansion of the television broadcasting market. Television serves as a prominent medium for the dissemination of information, news, and entertainment. Consequently, the heightened demand for television sets directly correlates with an increased need for television broadcasting services. An illustrative example is provided by TCL Technology, a China-based manufacturing company specializing in mobile phones, televisions, washing machines, and other electronics. According to TCL Technology, the TV division shipped 23.8 million units in 2022, showcasing resilience in the face of an overall decreasing trend. This underscores that the surge in television set demand will fortify the market's growth.

The television broadcasting market is expected to experience further growth due to the rising prevalence of smart TVs and Over-The-Top (OTT) subscriptions. Smart TVs, also known as connected TVs or hybrid TVs, are equipped with built-in Internet access and interactive Web 2.0 capabilities. Meanwhile, Over-The-Top (OTT) subscriptions offer a form of media service delivering video, audio, and other content via the Internet, bypassing conventional cable or satellite TV providers. The integration of smart TVs and OTT services empowers viewers with greater control over their content choices and access to on-demand video from various devices. An instance of this trend is highlighted by data from the Digital News Report, Australia 2022, published by the University of Canberra. The report reveals that 23% of Australians use smart TVs for news consumption, with television remaining the preferred primary source of news for 42% of the population. Additionally, findings from the Media Consumer Survey 2022 conducted by Deloitte Touche Tohmatsu indicate an anticipated increase in digital subscriptions in Australian homes, projecting an average of 3.1 subscriptions in 2022 compared to 2.3 in 2021. Thus, the proliferation of smart TVs and OTT subscriptions is a key driver propelling the television broadcasting market.


Key players in the television broadcasting market are actively pursuing strategic collaborations, exemplified by Nippon TV Holdings Inc.'s partnership with the Walt Disney Company (Japan) Ltd., aimed at enhancing their ability to cater to existing consumer demands. This collaboration signifies a significant milestone for both entities, leveraging the strengths of Nippon TV as a prominent broadcaster and content creator in Japan, and Disney as a global entertainment conglomerate. The partnership holds the promise of mutual benefits, providing opportunities for both companies to tap into new audiences and fortify their positions in the Japanese and global entertainment markets. In March 2022, Nippon TV Holdings Inc. announced its collaboration with the Walt Disney Company (Japan) Ltd., encompassing co-production of regional language content for Disney+ targeting Japanese and global audiences. Additionally, the agreement facilitates the availability of content from both entities on their respective platforms. The Walt Disney Company (Japan) Ltd. stands as a distinguished entertainment and media company based in Japan.

Major companies operating in the television broadcasting market report are Comcast Corporation, Walt Disney, Time Warner Inc., ViacomCBS, NBC Universal Media LLC, Dish Network, Fox Corporation, BBC, American Broadcasting Company (ABC), A&E Television Networks, Ryukyu Broadcasting Corporation, ITV Network Limited, Marquee Broadcasting, NovyiVek, Meredith Corporation, Fukushima Central Television Co., Metromedia, Jiangsu Radio And Television Station and China Beijing TV Station, Moskva Media, Guangdong Broadcasting and Television Network Co., MTV Networks Africa (Pty) Limited, Television Kanagawa, STS Media, Hunan Broadcasting System, UKTV, Inc., Baishan Broadcast Television Station, Beijing Media Network, Kumamoto Telecasting Corp., Nankai Broadcasting Co., Telekanal 360, Ltd., Jiangsu Broadcasting & Television Group Co., Channel Four Television Corporation, The North United Cable Network. Inc., BT Group, 3sat online, ARD.de, Bavarian Radio and Television Network, Deutsche Welle, Star India Private Limited, 1-2-3.TV GmbH, RTL Television GmbH, Gazprom Media, Seven (National) Pty Limited, WeltN24 GmbH, Sport1 GmbH, Don Media, Hearst Television, ABC Owned Television Stations, American Spirit Media, New Age Media, Natsionalnaya Media Gruppa, Bahakel Communications, Block Communications, Bonten Media Group, Capital Cities/ABC Inc., Sky Channel Pty. Ltd., Sony Pictures Networks India Private Limited and TV18 Broadcast Limited, Cowles Company, Cox Media Group, CBS Corporation, Newport Television, Shandong Radio and TV Station, Gray Television Inc.

North America was the largest region in the television broadcasting market in 2023. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the television broadcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the television broadcasting market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The television broadcasting market includes revenues earned by entities by operating television broadcasting studios and facilities for the programming and transmission of programs to the public. This includes broadcasting images together with sound and producing or transmitting visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule. Programming may originate in their own studio, from an affiliated network, or from external sources. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. . The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The primary categories of television broadcasting are television stations and television networks. A television station is a set of equipment operated by a company, agency, or other entity, including amateur television operators, transmitting video and audio content via radio waves from a ground-based transmitter to numerous tuned receivers simultaneously. Broadcasters come in various types, such as public, commercial, and involve diverse revenue sources, including subscription-based and advertisement-based models.

The television broadcasting market research report is one of a series of new reports that provides television broadcasting market statistics, including television broadcasting industry global market size, regional shares, competitors with a television broadcasting market share, detailed television broadcasting market segments, market trends and opportunities, and any further data you may need to thrive in the television broadcasting industry. This television broadcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.